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    Start Over Subject Term communication channels Subject Term mass media Subject Term radio

    1. A study on the usage of mass media information communication technology among the farming community of Mandya District, Karnataka State, India

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Devaraj, Dr. (author), Kumar, Stanley Madan (author), Kumari, S. Usha (author), and Machendranath, Dr. (author)
    Format:
    Online journal article
    Publication Date:
    2019-02-11
    Published:
    Public Knowledge Project
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: D11141
    Journal Title:
    Qualitative and Quantitative Methods in Libraries
    Journal Title Details:
    6(3): 423-432
    Notes:
    10 pages., ISSN 2241-1925, via online journal., Mass-media plays a very important role in bringing about change in the behavior of users by putting across the useful information, which leads to decision making for adoption of innovation. Among the different Mass-media channels radio and television are becoming popular for farm, home, community and entertainment programmes. This paper discusses the Usage of Mass Media Information Communication Technology among the farming community of Mandya District, Karnataka State, India.

    2. Communication channels and its impact on knowledge of the farmers of the South-Western Nigeria

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Patel, A.U. (author)
    Format:
    Journal article
    Publication Date:
    1978
    Published:
    India
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 50 Document Number: C00418
    Journal Title:
    Indian Journal of Extension Education
    Journal Title Details:
    14 (3/4) : 1-7
    Notes:
    Phase I

    3. Covering twin revolutions: 50 years of agricultural media in the U.S

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Evans, Jim (author)
    Format:
    Manuscript
    Publication Date:
    2012-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: D06639
    Notes:
    Unpublished manuscript, part of which was used as an article in the 50th anniversary issue of Agri Marketing magazine, October2012. 9 pages.

    4. Tobacco knowledge among adults in Zhejiang province, China

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Xu, Yue (author), Xu, ShuiYang (author), Wu, QingQing (author), and Guo, YuJie (author)
    Format:
    Journal article
    Publication Date:
    2013
    Published:
    China
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: D07589
    Journal Title:
    PLoS ONE
    Journal Title Details:
    8 (3): 1-7
    Notes:
    Open access freely available online

    5. What happens in agricultural communications when changes take place in the communications world: a few examples

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Evans, Jim (author)
    Format:
    Teaching material
    Publication Date:
    2013
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: D06638
    Notes:
    Reference and discussion piece for an introductory course in agricultural and environmental communications (AGCM 110) at the University of Illinois.