AGRICOLA IND 92020546, Effective delivery methods are important to the impact of Extension programs. The effectiveness of delivering Extension programs can be increased by matching the information channels used by Extension to those preferred by segments of the clientele. This study explores the preference patterns of clientele for obtaining information. The influence of selected individual and structural characteristics on those patterns also is examined. Data from a mail survey (using the Total Design Method, or TDM) of small farm operators from six countries in Florida indicate that preference patterns vary. The analysis, using confirmatory factor analysis, verified the presence of a lower cost preference pattern and two higher cost patterns, on focused on individual consultation and the other on group educational activities. Regression analysis also was used to determine the influence of selected individual level and structural level characteristics on the emergence of different preference patterns. These results can be used as a guide to maximize contact in delivering information to various segments of Extension audiences. (original)
Lionberger, Herbert F. (author) and Hassinger, Edward Wesley (author)
Format:
Report
Publication Date:
1954
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 43 Document Number: B05212
Notes:
AGRICOLA CAT 91261005. Review of Extension Research 1946/47-1956, Extension Service Circular 506, U.S. Department of Agriculture, Washington, D.C., Columbia, MO : University of Missouri, College of Agriculture, Agricultural Experiment Station, 1954. 11 p. (Bulletin 633)
Bhandari, J. S. (author), Mehta, R. C. (author), and Department of Extension, Vidya Bhawan Rural Institute, Udaipur; Department of Extension Education, University of Udaipur, Udaipur
Format:
Journal article
Publication Date:
1974
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 43 Document Number: B05163
Ruesink, Lou Ellen (author / Information Specialist, Texas Water Resources Institute) and Information Specialist, Texas Water Resources Institute
Format:
Conference paper
Publication Date:
1984
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 51 Document Number: C00545
Notes:
AgComm Teaching, In: Research papers presented at the 1984 National ACE Meeting; 1984 June 28; Washington, D.C. [s.l.] : Agricultural Communicators in Education, 1984. 8 p.
Dunwoody, Sharon (author / Journalism and Mass Communications and Center for Environmental Communications and Education Studies, University of Wisconsin, Madison, WI)
Format:
Conference paper
Publication Date:
1993
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96 Document Number: C07636
Notes:
James F. Evans Collection, In: Macdonald, June F., ed. Agricultural biotechnology: a public conversation about risk. Ithaca, NY: National Agricultural Biotechnology Council, 1993. p. 97-106
