Fett, John (author), Mundy, Paul (author), and Department of Agricultural Journalism, University of Wisconsin; International Institute for Rural Reconstruction
Format:
Journal article
Publication Date:
1995
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08446
search through journal, This study evaluated disseminating annual crop variety trial results through supplements in agricultural newspapers. Results indicate that the supplements were a cost-effective method to reach a large percent of the state's farmers with timely information. Two-thirds of the respondents recalled seeing the supplement and nearly all of these read at least part of it. Nearly one-half of those who read the supplement saved it for future reference. Most county extension agricultural agents approve of disseminating this kind of information through supplements. However, some oppose distributing copies of supplements through the extension office when these supplements contain advertising. (original)
Ainembabzi, John Herbert (author), van Asten, Piet (author), Vanlauwe, Bernard (author), Ouma, Emily (author), Blomme, Guy (author), Birachi, Eliud Abucheli (author), Nguezet, Paul Martin Dontsop (author), Mignouna, Djana Babatima (author), and Manyong, Victor M. (author)
Format:
Journal article
Publication Date:
2017
Published:
USA: International Association of Agricultural Economists
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08258
Reisner, INTERPAKS, Information flow among research and extension organizations has traditionally been portrayed as emanating from the research system. An alternative perspective of information flow in the research and extension system expands the number of participants in the model to include farmers, agribusiness people, legislators, government officials, and scientists. This perspective adds three dimensions previously neglected: the researcher is seen as producing research in response to demands of clients; it is recognized that some clients have more access to the research system than others; diffusion is seen largely as giving certain clients what they initially requested. This perspective is illustrated by the information flows that must take place in sorghum research.
