DeWeese, June L. (author), Esslinger, Donald L. (author), McCorkle, Constance M. (author), and McCorkle: Research Assistant Professor, Department of Rural Sociology, University of Missouri, Columbia; Esslinger: Professor and Interim Director, Extension Information and Agricultural Editor, University of Missouri, Columbia; DeWeese: Social Science Librarian, University of Missouri, Columbia
Format:
Conference paper
Publication Date:
1988
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 74 Document Number: C03706
Notes:
James F. Evans Collection, Mimeographed, 1988. 28 p. Paper presented to the Global Information/Communication Session of the 1988 Farming Systems Research and Extension Symposium; 1988 October 9-12; University of Arkansas, Fayetteville, AR
9 pages., via online journal., This study assessed the effectiveness of extension communication methods used in disseminating information to farmers in Ogbomoso Agricultural zone of Oyo State. Multi-stage sampling procedure was used to select 120 respondents. Data were analysed using frequency, percentage, standard deviation, mean, median and mode statistics. The findings show that the extension communication methods used for farmers were farm visit (89.2%) and home visit (78.5%), contact farmers (73.3%) and method demonstration (51.7%). Contact farmers, farm visits and home visit were the most frequently used communication strategies by extension agencies while farm visit (x=1.57) was the most preferred extension method to receive information and technologies and respondents perceived the extension communication methods used to be moderately effective. The study recommends that extension officers should consider the use of communication methods preferred by the farmers to communicate information to them.
