Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D04632
Notes:
Table of Contents and Summary, James F. Evans Collection; Cited Reference. Review of Extension Research 1946/47-1956, Extension Service Circular 506, U.S. Department of Agriculture, Washington, D.C., Minneapolis, MN: University of Minnesota
Douce, G. Keith (author / Extension Entomologist-Systems Analyst, University of Georgia- Tifton) and Extension Entomologist-Systems Analyst, University of Georgia- Tifton
Format:
Journal article
Publication Date:
1979
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05483
15 pages., The determinants of agricultural extension communication channel usage depend on several factors but have not been explored in the context of emergency (Fall Armyworm outbreak) and non-emergency situations. A multistage purposive sampling technique was used to select 318 farmers, focusing on the districts and the communities with the highest reported cases of fall armyworm infestation. Descriptive statistics and a multivariate probit analysis were used in the analysis of the data. The results showed an increase in the intensity of channels’ usage in the emergency situation. It was also found that fertilizer and improved seeds were the most common extension need. Channels are found to be more complementary in the emergency case. In both situations, some factors explaining the choices of these channels varied, while others agreed. The study recommends multiple channels are made available and that time-consuming channels irrespective of their effectiveness should be avoided by extensionists in emergency situations.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 95 Document Number: C07409
Notes:
INTERPAKS, Mimeographed, 1982. Paper presented at the Department of Agricultural Development Conference, Club Makokola, Malawi, August 8-14, 1982. 25 p.
24 pgs., In order to stay relevant in an online world, Extension must properly use social networking platforms to effectively reach diverse audiences regarding agricultural and natural resource issues. However, few studies have focused on how Extension uses Facebook to effectively accomplish its goal. This study’s purpose was to explore how Utah State University Extension Sustainability uses Facebook to engage followers. The researchers conducted a quantitative content analysis of 504 messages posted to the USU Extension Sustainability Facebook page. Graphics and links were the most common post characteristics used by the organization. Text-only posts and posts containing videos were utilized the least. Food was the most common area of sustainability discussed on the page. Posts containing videos, shared content, or that tagged other Facebook pages in messages experienced statistically significantly higher user engagement than posts without those characteristics. Posts containing hashtags experienced statistically significantly lower engagement. Neutral sentiment appeared in the majority of posts. Additionally, information seeking was the most dominant communicative function among the posts. Neither the type of sentiment nor communicative functions were significantly connected to engagement. Future research should determine changes in knowledge, attitudes, intentions, and behavior as a result of exposure to, and engagement with, the Facebook page. Additionally, a qualitative study determining consumers’ attitudes toward Facebook content can provide a deeper understanding of the audience’s thought processes and content preferences. Page administrators should craft engaging content that builds community among followers.
DeWeese, June L. (author), Esslinger, Donald L. (author), McCorkle, Constance M. (author), and McCorkle: Research Assistant Professor, Department of Rural Sociology, University of Missouri, Columbia; Esslinger: Professor and Interim Director, Extension Information and Agricultural Editor, University of Missouri, Columbia; DeWeese: Social Science Librarian, University of Missouri, Columbia
Format:
Conference paper
Publication Date:
1988
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 74 Document Number: C03706
Notes:
James F. Evans Collection, Mimeographed, 1988. 28 p. Paper presented to the Global Information/Communication Session of the 1988 Farming Systems Research and Extension Symposium; 1988 October 9-12; University of Arkansas, Fayetteville, AR
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07997
Notes:
James F. Evans Collection, cited reference, In: J.L. Compton, ed. Transformation of international agricultural research and development. Boulder, CO: Lynne Reinner Publishers, Inc., 1989. p. 59-83
30 pages., via online journal., Effective communication requires a good message delivered through an effective channel and received by a receptive individual. When that communication is successful, the result is enhanced credibility and trust between the sender and the receiver. Telling the Extension story effectively requires both relevant, credible data to compose a clear message and appropriate communication channels to deliver the message to various audiences. This article describes the approach taken by Florida Extension to gather better statewide data to improve communication about the impact of its Extension work, primarily through the use of infographics. With credible data, and working together, Extension data analysts and communicators can enhance Extension’s reputation, trust, and support with key stakeholders.
