30 pages., via online journal., Effective communication requires a good message delivered through an effective channel and received by a receptive individual. When that communication is successful, the result is enhanced credibility and trust between the sender and the receiver. Telling the Extension story effectively requires both relevant, credible data to compose a clear message and appropriate communication channels to deliver the message to various audiences. This article describes the approach taken by Florida Extension to gather better statewide data to improve communication about the impact of its Extension work, primarily through the use of infographics. With credible data, and working together, Extension data analysts and communicators can enhance Extension’s reputation, trust, and support with key stakeholders.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: B01893
Notes:
#765, Harold Swanson Collection, Urbana, IL: Extension Editorial Office, College of Agriculture, University of Illinois. 12pp (Agricultural Communications Research Report #7)
Ruesink, Lou Ellen (author / Information Specialist, Texas Water Resources Institute) and Information Specialist, Texas Water Resources Institute
Format:
Conference paper
Publication Date:
1984
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 51 Document Number: C00545
Notes:
AgComm Teaching, In: Research papers presented at the 1984 National ACE Meeting; 1984 June 28; Washington, D.C. [s.l.] : Agricultural Communicators in Education, 1984. 8 p.
