17 pages., via online journal., The biosecurity system is extremely important to New Zealand because the economy is based largely on exporting products derived from primary industry practices. Recent developments in trade practices such as online trade have put the biosecurity system in New Zealand under further strain. In light of this, engaging young people to support biosecurity initiatives is crucial. A qualitative approach using the interpretive mode of inquiry was used to investigate the message young people got out of biosecurity educational material in the public. One hundred and seventy-one young people completed a questionnaire that consisted of Likert-scale type questions and open-ended questions that focused on getting young people’s understanding of biosecurity related educational material. The findings show that young people emotionally connected with the biosecurity educational material, but were unable to get the biosecurity message. Building prior knowledge about biosecurity through teaching and learning is recommended.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07311
Notes:
Paul Hixson Collection., 1 page., A classic and creative "how-to" resource that "can be of great help when your copy seems too simple, or when you don't know what to say, but you want it to sound good."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02257
Notes:
Pages 109-116 in Keya Acharya and Frederick Noronha (eds.), The green pen: environmental journalism in India and South Asia. Sage Publications India, New Delhi. 303 pages.
16 pages., via online journal., The 2018 report from the Intergovernmental Panel on Climate Change warns that Earth’s temperatures may soon reach a tipping point that threatens humanity’s future. Scientists from many disciplines agree that anthropogenic climate change is a serious problem yet many Americans remain skeptical of the existence, causes, and/or severity of climate change. In this article, we review recent research on climate change communication focusing on audience variables and messaging strategies with the goal of providing communication practitioners research-based recommendations for climate change message design. Factors that influence audience acceptance and understanding of climate science include: demographic variables (such as political party affiliation, religious orientation, and geographic location), as well as brief sections on misinformation, and beliefs in pseudoscience. Keys to effectively construct climate messaging are discussed including: framing strategies; reducing psychological distance; emotional appeals; efficacy cues; weight-of-evidence/ weight of expert reporting; inoculation/correcting misinformation; and separating science from conspiracy theories. Evidence-based strategies are critical in giving science communicators the tools they need to bridge the gap between the scientific community and the at-risk public.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00803
Notes:
AgComm Teaching ; See also ID C00802, In: Popular reporting of agricultural science : strategies for improvement, proceedings of the National Agricultural Science Information conference held at the Scheman Continuing Education Building, Iowa State University, Ames, Iowa, October 22-26, 1979. Washington, D.C. : U.S.Government Printing Office, 1980. p. 4-11
