7 pages., Article # 2RIB2, Via online journal., To assess small rural retailers' use of social media and the role of social media in their business sustainability, we conducted focus group interviews with small business owners/managers from rural communities in a midwestern state. Participants revealed strong interest in social media, especially for use in sales and marketing. However, their engagement in social media was limited due to lack of knowledge and resources (i.e., time, human resources, financial resources, effectiveness measurement) related to developing and updating content. On the basis of these findings, we examine implications for Extension professionals and outreach educators regarding social media needs and programming for small rural businesses.
Francis, Paul (author) and Amuyunzu-Nyamongo, Mary (author)
Format:
Book chapter
Publication Date:
2006
Published:
Kenya
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37119
Notes:
See C37118 for original, Pages 219-244 in Ian Bannon and Maria C.Correia (eds.), The other half of gender: men's issues in development. World Bank, Washington, D.C. 311 pages.
Seshagiri, Sarita (author), Sagar, Aman (author), and Joshi, Dhaval (author)
Format:
Paper
Publication Date:
2007-05-08
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29704
Notes:
Pages 855-862 in proceedings of the International World Wide Web Conference, Banff, Alberta, Canada, May 8-12, 2007. Track: Technology for Developing Regions.
Gomez, Ricardo (author), Coward, Chris (author), and Ambikar, Rucha (author)
Format:
Paper
Publication Date:
2009-08-23
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C35654
Notes:
Presented at the World Library and Information Congress, Quebec, Canada, August 10-14, 2008. Via International Federation of Library Associations and Institutions, The Hague, Netherlands. 15 pages., Reports on public access venues such as libraries, cybercafes and telecenters in 25 countries, with a particular focus on underserved populations.
