19 pages, via online journal, Dairy farms pose many hazards to farmers and their employees, including the risk of injury caused by handling animals. On many farms, there is a lack of consistent information and training related to farm safety topics, including stockmanship, or safe animal handling. The purpose of this qualitative research was to explore effective communication strategies that support the application of stockmanship practices and more broadly support health and safety measures and the adoption of new behaviors by farmers and their employees. Research was conducted in three stages via in-depth farm tours and in-person interviews, a qualitative survey, and follow-up phone interviews with dairy farmers. Findings identified four values and moral norms important to dairy farmers and four barriers to implementation of farm safety practices. The research also revealed publications and in-person meetings as key channels of communication and on-farm consultants as important influencers. From the research findings, three major recommendations emerged. These include using a train the trainer educational model, engaging with professionals and encouraging farmer-to-farmer communication, and leveraging digital resources.
Brennan, Marnie L. (author), Wright, Nick (author), Wapenaar, Wendela (author), Jarratt, Susanne (author), Hobson-West, Pru (author), Richens, Imogen F. (author), Kaler, Jasmeet (author), Buchanan, Heather (author), Huxley, Jonathan N. (author), and O'Connor, Heather M. (author)
Format:
Journal article
Publication Date:
2016-10-11
Published:
United Kingdom
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08767
Medlock, J. (author), Downey, R. (author), and Einsiedel, E. (author)
Format:
Book chapter
Publication Date:
2007
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29777
Notes:
Pages 308-326 in Dominique Brossard, James Shanahan and T. Clint Nesbitt (eds.), The media, the public and agricultural biotechnology. CAB International, Oxon, U.K. 405 pages.
