Ricard, Robert M. (author), Legrand, Ana I. (author), Hirsch, Diane Wright (author), Gabany-Guerrero, Tricia (author), and Guerrero-Murillo, Narcizo (author)
Format:
Journal article
Publication Date:
2008-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: C27668
6 pages., via online journal., Cross-cultural communication is dealt with and more specifically, the communicative competence of 15 white English-speaking farmers when they speak Xhosa to their labourers is assessed. This research was conducted in the Elliot, Ugie, and Maclear areas of the north-eastern Cape. A broad sociolinguistic framework drawing on both ethnographic and ethnomethodological principles was used; complications caused by cross-cultural differences which are reflected in language, and which may lead to possible communication breakdown, were isolated. The actual analysis of speech in terms of ethnomethodological principles, such as turn-taking and the co-operative principle, was undertaken.
