Axinn, George H. (author / Visiting professor, University of Illinois)
Format:
Paper
Publication Date:
1969-08
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: C22641
Notes:
Paper presented at The Society for International Development Eleventh World Conference, New Delhi, India, Nov. 14-17, 1969, This paper explains the critical importance of communication in the development process. It describes a generalized agricultural communication system, and it discusses a strategic approach to purposeful communication. Then it illustrates the communication problem in a typical less developed area with an example from West Africa. Finally a series of propositions are offered as guides to those who would build a strategy for communication in the development process. Mass communication media development is interdependent with development of many other aspects of national life. The lesser developed societies are moving forward with increasing use of radio and television, film, newspapers, magazines and books. In the rural "folk-village" societies, communication is an essential vehicle for development. The willingness and ability of any group to accept change tends to be directly related to the volume of their communication with the outside world.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14181
Notes:
Chapter 5 in Emile G. McAnany (ed.), Communications in the rural Third World: the role of information in development. Praeger, New York, NY. 222 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22984
Notes:
Pages 64-69 in V.S. Gupta, Rural press: problems and prospects. Press Institute of India, New Delhi. 78 pages., Describes role of the rural press, as well as issues facing it. Urban-based newspapers generally dominate the national scene. "What they file about rural issues, based often on government handouts, gets relegated to inside or insignificant columns."
The OCIAC Update series is maintained in the Agricultural Communications Program records > "International" section > "OCIAC" file., "Despite their efforts with this and other programs, television producers have not been able to reach large segments of the rural population."
This article is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14115
Notes:
First published in Media Development, 1, 1987., Chapter 12 in Charles Okigbo (ed.), Development Communication Principles. African Council for Communication Education, Nairobi, Kenya. 365 pages.
This newsletter series is maintained in the office of the Agricultural Communications Program, University of Illinois - "International" section - "OCIAC" file folder., Agricultural Communications Program, University of Illinois., Summarizes pilot testing experiences in using new videodisc technologies for education of students at Institut Teknologi Bandung in Indonesia. Subject matter involved chemical decision making and energy transformations. Revealed problems using computers and related information technologies due to computer operation, power services, and equipment failures.
