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2. Adopting knowledge management into our extension practices
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- James, John (author)
- Format:
- Conference paper
- Publication Date:
- 2006-03-06
- Published:
- Australia
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 150 Document Number: C24322
- Notes:
- 6 p. Paper presented at the Australasia Pacific Extension Network in Beechworth, Victoria, Australia, March 6-8, 2006
3. An analysis of the growth in environmental labelling and information schemes
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gruère, Guillaume P. (author)
- Format:
- Online journal article
- Publication Date:
- 2015-03
- Published:
- France: Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10253
- Journal Title:
- Journal of Consumer Policy
- Journal Title Details:
- 38(1) : 1–18
- Notes:
- 18 pages., Via online journal, This paper provides an analysis of the growth in environmental and labelling schemes (ELIS), using a dataset of 544 schemes introduced between 1970 and 2012 covering 197 countries. General trends drawn from this dataset and an examination of relevant trademarks support a rapid but slowing increase in the number of ELIS. The analysis also shows both the diversity and unequal growth of ELIS according to different characteristics, such as communication means, channels, scope, and the standards on which they are based. The analysis further outlines the dual nature of the evolution of ELIS over time, driven by the combination of an increase in the number of “traditional” ELIS, such as single-issue environmental seals, and the emergence of more recently introduced types of ELIS, including environmental footprints. This combination highlights the tension between increased competition among similar ELIS and the emergence of new schemes potentially less exposed to direct competition but facing larger entry challenges.
4. Assessing participatory practices in community-based natural resource management: Experiences in community engagement from southern Africa
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Dyer, J. (author), Stringer, L.C. (author), Dougill, A.J. (author), Leventon, J. (author), Nshimbi, M. (author), Chama, F. (author), Kafwifwi, A. (author), Muledi, J.I. (author), Kaumbu, J.-M.K. (author), Falcao, M. (author), Muhorro, S. (author), Munyemba, F. (author), Kalaba, G.M. (author), and Syampungani, S. (author)
- Format:
- Online journal article
- Publication Date:
- 2014-05-01
- Published:
- Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10619
- Journal Title:
- Journal of Environmental Management
- Journal Title Details:
- 137: 137-145
- Notes:
- 9 pages., via online journal., The emphasis on participatory environmental management within international development has started to overcome critiques of traditional exclusionary environmental policy, aligning with shifts towards decentralisation and community empowerment. However, questions are raised regarding the extent to which participation in project design and implementation is meaningful and really engages communities in the process. Calls have been made for further local-level (project and community-scale) research to identify practices that can increase the likelihood of meaningful community engagement within externally initiated projects. This paper presents data from three community-based natural resource management (CBNRM) project case studies from southern Africa, which promote Joint Forest Management (JFM), tree planting for carbon and conservation agriculture. Data collection was carried out through semi-structured interviews with key stakeholders, community-level meetings, focus groups and interviews. We find that an important first step for a meaningful community engagement process is to define ‘community’ in an open and participatory manner. Two-way communication at all stages of the community engagement process is shown to be critical, and charismatic leadership based on mutual respect and clarity of roles and responsibilities is vital to improve the likelihood of participants developing understanding of project aims and philosophy. This can lead to successful project outcomes through community ownership of the project goals and empowerment in project implementation. Specific engagement methods are found to be less important than the contextual and environmental factors associated with each project, but consideration should be given to identifying appropriate methods to ensure community representation. Our findings extend current thinking on the evaluation of participation by making explicit links between the community engagement process and project outcomes, and by identifying further criteria that can be considered in process and outcome-based evaluations. We highlight good practices for future CBNRM projects which can be used by project designers and initiators to further the likelihood of successful project outcomes.
5. Awareness and use of information communication technologies by farmers in Oyo State, Nigeria
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Fawole, O. P. (author) and Olajide, B. R. (author)
- Format:
- Online journal article
- Publication Date:
- 2012-01-01
- Published:
- Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10484
- Journal Title:
- Journal of Agricultural & Food Information
- Journal Title Details:
- 13(4): 326-337
- Notes:
- 13 pages., via online joural., Due to inadequate personnel, information communication technologies (ICTs) have become an attractive option for delivery of extension information. This study examined awareness and use of ICTs by farmers in Oyo State, Nigeria. A total of 192 farmers were interviewed. Results indicate that most farmers had no formal education and small farm holdings. Awareness of older ICTs like radio and television was more prevalent among farmers as compared with newer ICTs such as Internet and cable television. However, use of modern ICTs like mobile phones and cable television was greater than that for older technologies such as fax machines. Farmers were constrained in ICT use by prohibitive cost and service failure. The Nigerian government should encourage a liberal policy for affordable prices for modern ICT products, especially mobile telephones.
6. Building engagement in Facebook: A case study with Utah State University Extension
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kesler, Kenna R. (author), Hall, Kelsey (author), and Spielmaker, Debra (author)
- Format:
- Journal article
- Publication Date:
- 2021-02
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12104
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- Vol. 105, Issue 1
- Notes:
- 24 pgs., In order to stay relevant in an online world, Extension must properly use social networking platforms to effectively reach diverse audiences regarding agricultural and natural resource issues. However, few studies have focused on how Extension uses Facebook to effectively accomplish its goal. This study’s purpose was to explore how Utah State University Extension Sustainability uses Facebook to engage followers. The researchers conducted a quantitative content analysis of 504 messages posted to the USU Extension Sustainability Facebook page. Graphics and links were the most common post characteristics used by the organization. Text-only posts and posts containing videos were utilized the least. Food was the most common area of sustainability discussed on the page. Posts containing videos, shared content, or that tagged other Facebook pages in messages experienced statistically significantly higher user engagement than posts without those characteristics. Posts containing hashtags experienced statistically significantly lower engagement. Neutral sentiment appeared in the majority of posts. Additionally, information seeking was the most dominant communicative function among the posts. Neither the type of sentiment nor communicative functions were significantly connected to engagement. Future research should determine changes in knowledge, attitudes, intentions, and behavior as a result of exposure to, and engagement with, the Facebook page. Additionally, a qualitative study determining consumers’ attitudes toward Facebook content can provide a deeper understanding of the audience’s thought processes and content preferences. Page administrators should craft engaging content that builds community among followers.
7. Cognitive and affective responses by Lubbock Chamber of Commerce affiliates to agricultural news
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Akers, Cindy (author), Davis, Chad S. (author), Fraze, Steve (author), Campbell, Meredith (author), and Doerfert, David (author)
- Format:
- Research paper
- Publication Date:
- 2006-02-04
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C24006
- Notes:
- 24 p. Paper presented at the Southern Association of Agricultural Scientists' 103rd annual meeting in Orlando, Fla. [Agricultural Communications Section].
8. Communication Channel Preferences of Corn and Soybean Producers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Martin, Robert A. (author) and Licht, Melea A.R. (author)
- Format:
- Journal article
- Publication Date:
- 2007-12
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26899
- Journal Title:
- Journal of Extension
- Journal Title Details:
- Vol. 45, No. 6
9. Communication and the Construction of Local Knowledge in Thai Rice Farming Villages
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- R. Genilo, Jude William (author)
- Format:
- Online journal article
- Publication Date:
- 2010-07-01
- Published:
- Bangladesh: SAGE Journals
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10232
- Journal Title:
- Millennial Asia
- Journal Title Details:
- 1(2) : 197–214
- Notes:
- 18 pages., Via online journal., The study asserts that rural villages which have developed relatively complex communication systems have extensive local knowledge and practice systems. Using the knowledge and community-based perspective, the study departs from past works of development communication scholars, who have focused their attention mainly on the transfer of information. The study is concerned with how meaning is created and shared in rural communities through the use of communication. It looks at how small homogenous farming communities in Thailand – world’s number one rice exporter – utilize communication to improve rice crop production. It asks: what roles does communication play in the formation of collective definitions (perspectives) and the construction/management of local knowledge and practices on rice farming? To explore the plausibility of this paper’s assertion, ethnographies of two rice farming villages were conducted – Baan Sap Som Boon (irrigated) in Chainat province (Central Region) and Baan Hua Hae (rainfed) in Ubon Ratchathani province (Northeast Region). Data generation period was from October 2004 to July 2005. Research results indicate that Baan Sap Som Boon has both an extensive knowledge of rice farming methods and procedures and an elaborate community-based communication system. Baan Hua Hae, on the other hand, practices more traditional means of rice production and divides time with other livelihood activities. In both villages, communication plays a central role in improving crop production via facilitating the formation of collective definitions on rice farming, labor, economics and agriculture-related institutions.
10. Communication channels for exchanging agricultural information among Tanzanian farmers: A meta-analysis
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Pius Mtega, Wulystan (author)
- Format:
- Journal article
- Publication Date:
- 2021-01-01
- Published:
- International: SAGE Journals
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12503
- Journal Title:
- IFAL Journal
- Journal Title Details:
- 47 (2)
- Notes:
- 9 pages, This study investigates how communication channels to exchange agricultural information were chosen. Specifically, it identifies the communication channels used by farmers in Tanzania and determines the factors influencing the choice of communication channels for exchanging agricultural information. The study employs a meta-analysis review methodology in identifying, evaluating and interpreting studies relevant to the topic of interest. The results indicate that radio, mobile phones, television, fellow farmers, agricultural extension agents and newspapers were the commonly used communication channels for transferring agricultural information. Moreover, the channels’ influence, availability, affordability, communication network coverage, and the resources and facilities needed to use a particular communication channel were found to influence the choice of channels. It is concluded that understanding the audience, the characteristics surrounding messages and choosing appropriate communication channels are important for enhancing access to agricultural information. It is recommended that agricultural information providers should understand the factors surrounding communication channels before disseminating agricultural information
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