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    Start Over Subject Term communication analysis Subject Term communication barriers

    2. A survey of communication media preferred by smallholder farmers in theGweru District of Zimbabwe

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Moyo, Rachel (author), Salawu, Abiodun (author), and Department of Communication, North West University, Private Bag X2046, Mafikeng, 2735, South Africa
    Format:
    Online journal article
    Publication Date:
    2019-02
    Published:
    South Africa: Elsevier
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10129
    Journal Title:
    Journal of Rural Studies
    Journal Title Details:
    66 : 112-118
    Notes:
    7 pages., Via online journal., This study is a quantitative survey of communication media preferred by smallholder farmers resettled under the Fast Track Land Reform Programme (FTLRP) in the Gweru district of Zimbabwe. Data were gathered using a questionnaire and simple random sampling. Communication is integral to agricultural development, particularly so in the context of the FTLRP characterized by a dearth of information, education and training, ensued by the discriminatory command agriculture (Murisa and Chikweche, 2015). Farmers' preferences of communicationmedia in receiving agricultural innovations should be prioritised to improve agricultural communication andsubsequently, productivity, which is dire in Zimbabwe in the light of the continuing food insecurity. Thefindingsindicated that farmers prefer media that are stimulating and engaging such as television and demonstrations;convenient such as mobile phones and detailed such as books probably because the majority of them do not have training in agriculture. Demographic variables of age-group and education were found to be associated with communication preferences of some media. The study has implications for agricultural communication media policy. Beyond prioritization of farmers’preferences, a model of a multi-media approach to agricultural communication has been developed, that could widen communication reach if implemented.

    3. Awareness and use of e-resources among public extension personnel in Anambra state, Nigeria

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Tochukwu Sabastine Nwabugwu (author), Cynthia Ebere Nwobodo (author), John Chukwuma Okoro (author), and University of Nigeria, Nsukka.
    Format:
    Online journal article
    Publication Date:
    2019-01
    Published:
    Nigeria
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: D10114
    Journal Title:
    Journal of Agricultural Extension
    Journal Title Details:
    Vol. 23(1) : 164-170
    Notes:
    7 pages., Via online journal, The study assessed the awareness and use of e-resources among public extension personnel in the area. Stratified sampling technique was used in selecting respondents from each cadre of the Anambra State Agricultural Development Programme (ASADEP). A total of sixty-nine (69) agricultural extension staff was used for the study. Findings show the major e-resource tool that was available to the majority (94.2%) of extension staff in the area was mobile phone, while 62.3% indicated that computer was available to them. The majority (69.6%) of the respondents were each aware of Facebook, and email, while 56.5% were aware of twitter. Among those who were aware of email, the majority (59.4%) indicated they used it while 43.5% of those that were aware of Facebook indicated they used it. Results show that 15.9% of the respondents indicated they used e-journal in exchanging information on pests and diseases, 10.1% exchanged weather and climate information on e-mail, while 11.6% each indicated they used email to exchange information on farm inputs and market prices. On the other hand, 10.1% each used e-journal and e-mail to exchange information on processing methods. The study concluded by drawing attention to the very low adoption of e-resources in extension service delivery in the area. Efforts should be made by both federal and state governments to provide enabling technological environment and training opportunities for extension personnel in order to improve e-extension which is a veritable alternative towards solving the issues of dearth in extension staff that has been a persistent problem plaguing extension service in the country.

    4. Awareness and use of information communication technologies by farmers in Oyo State, Nigeria

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fawole, O. P. (author) and Olajide, B. R. (author)
    Format:
    Online journal article
    Publication Date:
    2012-01-01
    Published:
    Taylor & Francis
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10484
    Journal Title:
    Journal of Agricultural & Food Information
    Journal Title Details:
    13(4): 326-337
    Notes:
    13 pages., via online joural., Due to inadequate personnel, information communication technologies (ICTs) have become an attractive option for delivery of extension information. This study examined awareness and use of ICTs by farmers in Oyo State, Nigeria. A total of 192 farmers were interviewed. Results indicate that most farmers had no formal education and small farm holdings. Awareness of older ICTs like radio and television was more prevalent among farmers as compared with newer ICTs such as Internet and cable television. However, use of modern ICTs like mobile phones and cable television was greater than that for older technologies such as fax machines. Farmers were constrained in ICT use by prohibitive cost and service failure. The Nigerian government should encourage a liberal policy for affordable prices for modern ICT products, especially mobile telephones.

    5. Beyond Participation – Building Farmer Confidence: Experience from Sub-Saharan Africa

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ward, Andrew (author), Minja, Eliaineny (author), Blackie, Malcolm (author), Edward-Jones, Gareth (author), and NR International University of Bangor
    Format:
    Online journal article
    Publication Date:
    2007-12-01
    Published:
    United Kingdom: SAGE Journals
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 109 Document Number: D10966
    Journal Title:
    Outlook on Agriculture
    Journal Title Details:
    36(4) : 259-266
    Notes:
    7 pages, via online journal, Despite large investments in research to modernize African agriculture, enabling it to fulfil its potential, traditional agriculture still predominates. To many, the lack of adoption of knowledge generated through agricultural research is due either to the inexplicable functioning of the farmer's decision-making process or to a set of issues so complex that it is not clear how they could ever be overcome. This paper reviews a project in Sub-Saharan Africa in which bean pest management became a tool through which communities were empowered to address a wide range of development issues. This paper suggests that what needs to be altered substantially is the way scientists view and interact with the poor.

    7. Communication

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Winne, Mark (author)
    Format:
    Book chapter
    Publication Date:
    2018-01-01
    Published:
    Santa Barbara, California: Praeger
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 84 Document Number: D10846
    Journal Title Details:
    (4) : 48-54
    Notes:
    8 pages., See D10845., Via UI Library Catalog., Chapter 4 of "Stand together or starve alone: unity and chaos in the U.S. food movement".

    9. Communication Techniques for Initiating Discussion about Complex Value-Laden Issues

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Smith, Sanford S. (author), Bardon, Robert (author), Meyer, Nate (author), Moore, Susan (author), Overholt, Gail (author), Peterson, Georgia (author), Simon-Brown, Viviane (author), Stortz, Peter J. (author), and Vandenberg, Lela (author)
    Format:
    Journal article
    Publication Date:
    2009-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29209
    Journal Title:
    Journal of Extension
    Journal Title Details:
    Vol. 47, No. 1

    10. Cross-cultural communication in a north-eastern Cape farming community

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    R. H. Kaschula (author)
    Format:
    Online journal article
    Publication Date:
    1989
    Published:
    South Africa: Taylor & Francis
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 101 Document Number: D10885
    Journal Title:
    South African Journal of African Languages
    Journal Title Details:
    9(3):100-104
    Notes:
    6 pages., via online journal., Cross-cultural communication is dealt with and more specifically, the communicative competence of 15 white English-speaking farmers when they speak Xhosa to their labourers is assessed. This research was conducted in the Elliot, Ugie, and Maclear areas of the north-eastern Cape. A broad sociolinguistic framework drawing on both ethnographic and ethnomethodological principles was used; complications caused by cross-cultural differences which are reflected in language, and which may lead to possible communication breakdown, were isolated. The actual analysis of speech in terms of ethnomethodological principles, such as turn-taking and the co-operative principle, was undertaken.