18 pages., Via online journal., The study asserts that rural villages which have developed relatively complex communication systems have extensive local knowledge and practice systems. Using the knowledge and community-based perspective, the study departs from past works of development communication scholars, who have focused their attention mainly on the transfer of information. The study is concerned with how meaning is created and shared in rural communities through the use of communication. It looks at how small homogenous farming communities in Thailand – world’s number one rice exporter – utilize communication to improve rice crop production. It asks: what roles does communication play in the formation of collective definitions (perspectives) and the construction/management of local knowledge and practices on rice farming? To explore the plausibility of this paper’s assertion, ethnographies of two rice farming villages were conducted – Baan Sap Som Boon (irrigated) in Chainat province (Central Region) and Baan Hua Hae (rainfed) in Ubon Ratchathani province (Northeast Region). Data generation period was from October 2004 to July 2005. Research results indicate that Baan Sap Som Boon has both an extensive knowledge of rice farming methods and procedures and an elaborate community-based communication system. Baan Hua Hae, on the other hand, practices more traditional means of rice production and divides time with other livelihood activities. In both villages, communication plays a central role in improving crop production via facilitating the formation of collective definitions on rice farming, labor, economics and agriculture-related institutions.
6 pages., Via online journal., The study of food is crucial since food is part of daily life of people. Also, food and gastronomy are a very important leisure and travel issue. This is reflected through the huge attention that media pay to food stories. Food journalism has become a field of increasing interest, and the study of journalistic narratives allows to understand concrete cultural and social realities. Within this context, the current paper analyses food in journalistic storytelling. The objective of the research is to define a methodological proposal of topics in order to study the food-based contents found in legacy media, particularly, in daily newspapers. To achieve it, the food contents of The New York Times, the world's food journalism referent, are revisited.
McAnany, Emile G. (author / Professor, International Communications, Department of Radio, Television, and Film, University of Texas, Austin, TX) and Professor, International Communications, Department of Radio, Television, and Film, University of Texas, Austin, TX
Format:
Conference paper
Publication Date:
1984
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 71 Document Number: C03166
Notes:
Keynote address; Including responses to keynote address by Thomas Guback and James F. Evans; See C03165 for original, In: Sigman, Vickie A., ed. Development communications in the third world : proceedings of a midwest regional symposium at the University of Illinois at Urbana-Champaign; April 15, 1983. Urbana, IL : College of Agriculture, University of Illinois, 1984. p. 1-18 (International Agriculture Publications General Series No. 2)
