Adrian, Judith G., eds. (author), Sadowske, P. Sue (author), and Cooperative Extension, University of Wisconsin
Format:
Report
Publication Date:
1990
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 91 Document Number: C06660
Notes:
James F. Evans Collection, In: Sandowske, P. Sue and Adrian, Judith G., eds. Outlook report : perspectives on the '90s. Madison, WI : Cooperative Extension, University of Wisconsin, 1990. p. 13-15
15 pages., ISSN-1042-0541, Via ERIC., Employers have identified oral and written communications skills to be the most important skills graduates should possess when entering the workforce. In order for faculty to better understand their students' oral and written communications skills, they should understand what apprehension the students have toward oral and written communications. Specifically, no studies have been found that explore communication apprehension (CA) or writing apprehension (WA) in agricultural communications students. The purpose of this study was to qualitatively explore agricultural communications students' perceptions of CA and WA. Participants believe agricultural communications instructors set up an environment that is conducive to changing behavior. However, students realized and identified areas of improvement that could help them lower their CA and WA. Recommendations for practice are provided in order to help alleviate CA and WA in agricultural communications students.
8pgs, In many studies, communication and social cognitive theories have been used to investigate people's behaviors toward agricultural insurance programs resulting in varied conclusions on how and why people react to such programs. However, few of them have explicitly investigated the role of social cognitive theory in escalating insurance literacy levels on agriculture and cultural factors. Thus, the purpose of this study is to identify and analyze the behavioral factors of tidal swampland farmers in Barito Kuala Regency, South Kalimantan province, towards agricultural insurance in the perspective of analyzing farmers' knowledge of agricultural insurance products and determinants of community behavior. Under the instrumental case-study research design, the data were collected through interviews and Focus Group Discussion (FGDs) with 35 informants, consisting of the Head of the South Kalimantan Provincial Agriculture Service and the Barito Kuala District Agriculture Service, opinion leaders, academics, representatives of farmer groups, and farmers. Documentation data related to the implementation of the agricultural insurance program were used to complete the interview and FGDs data. The results of this study indicate that tidal swampland farmers are trapped in hoax information or negative issues related to Agricultural Insurance which makes them reluctant to participate in agricultural insurance. Farmers prefer to be resigned and surrender to the state of their agricultural land than to participate in agricultural insurance. Besides, farmers feel there is no point in participating in agricultural insurance, especially those who think the registration and insurance claim process is convoluted. Low insurance literacy is a key problem of the misinformation that is formed.
24 pages, In this work, an exhaustive revision is given of the literature associated with advanced information and communication technologies in agriculture within a window of 25 years using bibliometric tools enabled to detect of the main actors, structure, and dynamics in the scientific papers. The main findings are a trend of growth in the dynamics of publications associated with advanced information and communication technologies in agriculture productivity. Another assertion is that countries, like the USA, China, and Brazil, stand out in many publications due to allocating more resources to research, development, and agricultural productivity. In addition, the collaboration networks between countries are frequently in regions with closer cultural and idiomatic ties; additionally, terms’ occurrence are obtained with Louvain algorithm predominating four clusters: precision agriculture, smart agriculture, remote sensing, and climate smart agriculture. Finally, the thematic-map characterization with Callon’s density and centrality is applied in three periods. The first period of thematic analysis shows a transition in detecting the variability of a nutrient, such as nitrogen, through the help of immature georeferenced techniques, towards greater remote sensing involvement. In the transition from the second to the third stage, the maturation of technologies, such as unmanned aerial vehicles, wireless sensor networks, and the machine learning area, is observed
Armour, Robert (author / Senior Agriculturalist, LAC/AG3, World Bank) and Senior Agriculturalist, LAC/AG3, World Bank
Format:
Conference paper
Publication Date:
1980
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 71 Document Number: C03164
Notes:
Includes comments and discussion by participants of the conference, In: Proceedings of the Agricultural Sector Symposia; 1980 January 7-11. Washington, D.C. : World Bank, 1980. p. 352-370., A companion paper to the one presented by J. Lindt titled "Experiences with agricultural extension and field research" on the topic of agricultural research and extension. Shows how the organization of research programs is influenced by the producer and how the communication linkage through the extension agent must be strong enough to effectively accommodate the dual role of communication between the two groups if the new technology, produced by research, is to be appropriate and adaptable to farmers' needs. Looks at problems and issues related to World Bank projects in developing nations, principally Brazil. The strong general consensus suggest that both research and extension services in many nations are still very weak and that the technology now available, particularly that developed by the international agricultural research centers, cannot be disseminated on a large scale until strong national programs in research and extension are established.
Arp, Allison A. (author) and Iowa State University
Format:
Thesis
Publication Date:
2018
Published:
Ann Arbor: ProQuest
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10473
Notes:
98 pages., ISBN: 9780438072190, Via ProQuest Dissertations and Theses., This study explored how preexisting values influence attitudes about GMOs and if aligning messages about GMOs with these values would lead to a greater chance of central processing, and subsequently, greater alignment with message-congruent attitudes. Utilizing the Elaboration Likelihood Model as a theoretical foundation, an online experiment was used to measure several values of participants, including altruistic, biospheric and egoistic value orientations as well as agricultural identity. Attitude accessibility and pre- and post-opinions were also measured in order to determine how much of an effect the presented stimuli had on the participants. All participants were presented with a stimulus that either aligned or didn’t align with their self-ranked GMO value-argument. It was found that attitude accessibility, agricultural identity and in some cases a biospehric value orientation were the most important predictors for a number of constructs related to GMO attitudes. In addition, agricultural identity did not correlate with any other value orientation, yet was the strongest predictor of many related attitudes. Future research should continue to explore the complexity of values within agricultural communication contexts and expand the understanding of how agricultural identity influences such outcomes.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22077
Notes:
Pages 3-13 in Charles Okigbo and Festus Eribo (eds.), Development and communication in Africa. Rowman and Littlefield Publishers, Inc., Lanham, Maryland. 249 pages.
10 pages, This study was carried out to reveal the sources of communication and social network of organic and conventional hazelnut producers in Samsun province. The primary and basic material of the study is the data obtained from the surveys, interviews and observations of the organic and conventional hazelnut producers in Çamlıca, Yüksekyayla villages and Ağcagüney town. Both producer groups were compared in terms of their social networks and communication channels especially on the use of different fertilizers by making suggestions on how to develop it. The results of the research showed that socio-economic status of the organic hazelnut producers was better than conventional producers in terms of land size, income, cooperation capacity, risk management and agricultural supports. Social Network Analysis (SNA) has shown the graphs of communication networks among the producers, their relationships with different public, private and mass media information sources and especially revealed leader farmers whom functioned as source of information transfer (or even blocker) among them. The relationships in organic hazelnut producers’ communication network in the village are strong, dense and information sources are varied. On the contrary, the relationships in communication network of conventional hazelnut producers were looser, strong and information sources were uniform. The main source of technical information for both groups of producers was the experienced leader farmers; as for organic producers, the heads of the local organic producers' union was the main information source in terms of commercial, legal and organizational aspects. In other words, both organic and conventional producers rely on knowledge and experience of producers who take on the role of opinion leader within the village. Therefore, innovation and knowledge transfer to farmers can be delivered through these opinion leaders. As a result of the research, it can be said that institutional information sources do not adequately support organic and conventional hazelnut growers. Thus, organic producers developed their local knowledge source based on their on-farm trials and experiences and shared this knowledge within their peer groups. However, this information needs to be supported with scientific findings.
Conference paper / journal article, The paper focused on COVID-19 pandemic, its implication on the Nigeria agriculture and the role of extension. The review uncovered a subtle but undeniable negative impact on all the value chain of the Nigeria agriculture. One of the most important factors that may avert this negative impact is agricultural extension service. With lockdown, travel ban and social distancing, the way out becomes technology. Government and institutions at all levels should intentionally deploy technology tools to aid effective agricultural extension service to farmers.
11 pages, During the early stages of the COVID-19 pandemic (March-April 2020), opinion leaders in agriculture and natural resources (ANR) were asked to participate in a survey about the impacts of the crisis on the ANR industry specifically about their concerns related to communication, economics, level of preparedness, and health during this crisis. Of the 225 ANR leaders who participated, the majority were concerned that members of the public were sharing inaccurate information about COVID-19; others they come into contact with were not taking appropriate measures to avoid contracting COVID-19; about the impact of COVID-19 on the U.S. economy, their state’s economy, and the global economy; and other countries’ level of preparedness to deal with COVID-19. ANR leaders were consistently the most concerned about items that were outside of their direct sphere of influence. Implications from this work are that ANR leadership programs should incorporate programing to help ANR leaders understand how to be influential during a crisis at a national and international level. For statewide ANR leadership programs, it is recommended to include programming sessions related to identifying and sharing credible information and enabling and inspiring those in their circle of influence to do the same.
12 pages., Digitalization is a key enabler of sustainable development of cities’ socio-economic dynamics with the potential to foster climate-friendly urban environments and societies. The advent of the 4th industrial revolution has seen the increased application of digitalization in several fields and at different levels. High-tech digital devices, platforms and environments are increasingly being deployed to enhance productivity, efficiency and sustainability, and improve overall well-being of urban dwellers. Digitalization is projected to further impact cities in future, transform jobs and trigger life-style changes with far-reaching impacts that will ultimately affect cities’ resilience and adaptation capacities. While a growing body of research has highlighted the significance of digitalization to climate change mitigation such as reducing GHG and CO2 emissions, comprehensive evaluations of the potentials of digitalization as an enabler of climate change adaptation remain scarce. This paper addresses this gap by analysing the current trend in digital revolution in relation to climate change adaptation and examines the likely challenges of digitalization. A desk research method was adopted, focusing on core digitalization concepts driving the Fourth Industrial Revolution (IR 4.0). Nine case studies in cities across various continents were selected to assess the potentials of digitalization in addressing climatic hazards and to highlight benefits from implementing digitalization, while considering the social-ecological-technological challenges and tensions around IR 4.0. Our findings reveal the capabilities of digitalization in supporting more effective early warning and emergency response systems, enhancing food and water security, improving power infrastructure performance, enabling citizen engagement and participatory adaptation measures and minimizing the impacts of climatic hazards. Finally, we recommend feasible pathways to overcome present risks and challenges in order to optimize the numerous opportunities offered by digitalization in support of climate change adaptation initiatives.
20 Pages, Springer Online, Aspirations to farm ‘better’ may fall short in practice due to constraints outside of farmers’ control. Yet farmers face proliferating pressures to adopt practices that align with various societal visions of better agriculture. What happens when the accumulation of external pressures overwhelms farm management capacity? Or, worse, when different visions of better agriculture pull farmers toward conflicting management paradigms? This article addresses these questions by comparing the institutional manifestations of two distinct societal obligations placed on California fruit and vegetable farmers: to practice sustainable agriculture and to ensure food safety. Drawing on the concept of constrained choice, I define and utilize a framework for comparison comprising five types of institutions that shape farm management decisions: rules and standards, market and supply chain forces, legal liability, social networks and norms, and scientific knowledge and available technologies. Several insights emerge. One, farmers are expected to meet multiple societal obligations concurrently; when facing a “right-versus-right” choice, farmers are likely to favor the more feasible course within structural constraints. Second, many institutions are designed to pursue narrow or siloed objectives; policy interventions that aim to shift farming practice should thus anticipate and address potential conflicts among institutions with diverging aspirations. Third, farms operating at different scales may face distinct institutional drivers in some cases, but not others, due to differential preferences for universal versus place-specific policies. These insights suggest that policy interventions should engage not just farmers, but also the intersecting institutions that drive or constrain their farm management choices. As my framework demonstrates, complementing the concept of constrained choice with insights from institutional theory can more precisely reveal the dimensions and mechanisms that bound farmer agency and shape farm management paradigms. Improved understanding of these structures, I suggest, may lead to novel opportunities to transform agriculture through institutional designs that empower, rather than constrain, farmer choice.
10 pages, Extension faculty are tasked with developing and communicating educational programs to local clientele, and communication skills are a considerable piece of the Extension faculty job. Thus, UF/IFAS Extension included a communication portion to the on-board training for newly hired Extension faculty to develop their design skills so they can more effectively communicate through their educational and marketing materials. We used Rogers’ (2003) innovation-decision process to assess Florida early career Extension faculty’s adoption of design principles after completion of the 2019 UF/IFAS Extension Faculty Development Academy. Thirty-two Extension faculty completed the spring and fall sessions of the Academy. A mixed methods approach was utilized to gather survey data at the immediate completion of the Academy and qualitative, telephone interview data four to five months after completing the Academy. The faculty retrospectively perceived they increased their knowledge about design principles. They had an overwhelmingly positive attitude about learning design principles to better their communication efforts, but they decided not to fully adopt design principles in their work as other information and elements of learning their job took precedent.
4 pages., via online journal., Given the urgent need to raise public awareness on biodiversity issues, we review the effectiveness of “ecosystem services” as a frame for promoting biodiversity conservation. Since its inception as a communications tool in the 1970s, the concept of ecosystem services has become pervasive in biodiversity policy. While the goal of securing ecosystem services is absolutely legitimate, we argue that it has had limited success as a vehicle for securing public interest and support for nature, which is crucial to securing long-term social mandates for protection. Emerging evidence suggests that focusing on ecosystem services rather than the intrinsic value of nature is unlikely to be effective in bolstering public support for nature conservation. Theory to guide effective communication about nature is urgently needed. In the mean-time, communicators should reflect on their objectives and intended audience and revisit the way nature is framed to ensure maximum resonance.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 31 Document Number: B03084
Notes:
Mason E. Miller Collection; Theodore Hutchcroft Collection, In: Communication strategies for rural development : proceedings of the Cornell-CIAT International Symposium; 1974 March 17-22; Cali, Colombia, S.A. Ithaca, NY : Cornell University, 1974. p. 11-27
12 pages, Notable differences have been observed in how society perceives and understands the agricultural industry. Consumers today are concerned with how their food is raised and produced, and drastic changes in how information is gathered regarding those subjects have occurred due to the rapid development of digital media. As a result, the agricultural industry has fallen behind in ensuring accurate information is shared about the daily work done to feed the world. A form of digital media that has infiltrated the daily lives of society is social media (SM). This study sought to evaluate the impact established agricultural social media influencers (SMIs) on Instagram can have on changing participants' perceived knowledge regarding several agricultural topics. Participants were recruited through the platform Prolific and were asked to complete an anonymous Qualtrics survey. Survey questions were asked before and after participants were shown example images of agricultural SMIs. Data collected were analyzed utilizing IBM SPSS (Version 28) to compare pre-image and post-image results to determine the contents' impact on participants' perceived knowledge of subjects relating to agriculture. Results indicated significant differences between the pre-image and post-image perceived knowledge results and between different forms of reported engagement willingness.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08863
Notes:
Pages 15-35 in Ormrod, James S. (ed.), Changing our environment, changing ourselves: nature, labour, knowledge and alienation. United Kingdom: Palgrave Macmillan UK, London. 315 pages.
Pages 121-147 in Scaling-up Solutions for Farmers., In most of the developing countries in Asia and Africa large yield gaps are existing between the current farmers’ yields and potential achievable yields. The necessity of meeting the farmers’ requirement to scale up research results is paramount for adequate food production. This requires empowerment of farmers by answering queries of farmers appropriately through different extension channels including state and central machineries. These are the backbone of the agricultural technology development to empower farmers as the major stakeholders and hence requires attention. Lack of awareness among farmers about good agricultural management practices compel them to follow the traditional practices. All agricultural education and research, ultimately aims at increased productivity and economic well-being of farmers. This is possible only when there is a minimum gap between laboratories and land. This gap is bridged by agricultural extension. But human capacity, the content of the information, processes of delivery and technology determine effectiveness of extension services. Non-availability of sufficient extension personnel is a major constraint. To overcome these shortcomings, e-Extension (eE) is the alternative. It is important to rejuvenate the agricultural extension system (AES) with innovative information communication technology (ICT) models for knowledge generation and dissemination. Latest digital technologies are discussed in this chapter on ICT to empower farmers to scale up for reaching the required target of food production with special reference to Indian scenario.
There is an urgent need to transform neglected knowledge delivery systems by strengthening the science of delivery which has been neglected by the researchers/development worker/policy makers alike. Availability of new technologies such as information technology (IT), internet of things (IoT), audio and video using cell phones, geographical information system (GIS), simulation modelling, remote sensing (RS) open up new vistas for effective knowledge delivery for achieving the impacts on ground. This will help to cross the “Death Valley of Impacts” for achieving the zero hunger goal by adopting innovative approaches/tools and partnerships.
20 pages., Via online journal., Agricultural technology continues to evolve to meet the demands of a growing world, but previous advancements in agricultural technology have been met with resistance. Improved science communication efforts can assist in bridging the gap between expert and lay opinion to improve reception of scientific information. Using the framework of the heuristic model of persuasion, the purpose of this study was to examine the impact of emphasizing elements of source credibility – trustworthiness and expertise – and the gender of the source on perceptions of source credibility. A sample of 122 undergraduate students were exposed to one of the four possible developed message treatments. Data collection took place in a laboratory setting using an online instrument that had a randomly-assigned stimulus research design. The results indicated the treatment conditions had higher mean scores for source credibility than the control. Further inferential analysis, however, showed the differences to be non-significant. One significant finding showed the gender of the source can influence perceptions of credibility. This suggests merit in using female sources when presenting scientific information to the Millennial population. While choosing credible sources to present information is important, more research is needed regarding the effect of emphasizing various credibility components and the role of source gender on perceptions of source credibility.
Bowen, Blannie E. (author), Lee, Jasper S. (author), Paulette, Dwight M. (author), and Paulette: Graduate Assistant, Department of Agricultural and Extension Education, Mississippi State University; Lee: Professor and Head, Department of Agricultural and Extension Education, Mississippi State University; Bowen: Associate Professor, Department of Agricultural and Extension Education, Mississippi State University
Format:
Conference paper
Publication Date:
1983
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 48 Document Number: C00031
Notes:
Evans; Mississippi State University; See also C01249 for short abstract, Mimeographed, 1983. 15 p. Paper presented at the Annual Meeting of Agricultural Communicators in Education (ACE); 1983 July 17-21; Madison, WI
Bowen, Blannie E. (author), Lee, Jasper S. (author), Paulette, Dwight M. (author), and Paulette: Graduate Assistant, Department of Agricultural and Extension Education, Mississippi State University; Lee: Professor and Head, Department of Agricultural and Extension Education, Mississippi State University; Bowen: Associate Professor, Department of Agricultural and Extension Education, Mississippi State University
Format:
Conference paper
Publication Date:
1983
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 55 Document Number: C01249
Notes:
451-457; See ID C01241 for original; For complete proposal, see ID C00031, Harold Swanson Collection; See ID CO1241, Mimeographed. 1983. 3 p. Paper presented at the National Convention of Agricultural Communicators in Education; 1983 July 19, Madison, WI
5 pages, The Mickey Leland National Urban Air Toxics Research Center sponsored a Symposium in August 2002 that focused on the communication of health effects results from community studies involving exposure to hazardous substances in the environment. Some of the audiences identified for presentation of study results were the study subjects, the community, and the general public. Principles and approaches to communicating findings were discussed, as were the challenges that may confront researchers in developing and implementing a communication plan. The Symposium included four sessions. The first was an overview session where Timothy McDaniels (University of British Columbia) described risk communication as a decision-aiding process. In the second session, case studies were presented by Timothy Buckley (Johns Hopkins University), Jane Hoppin (National Institute of Environmental Health Sciences), and Anne-Marie Nicol (University of British Columbia). Approaches and strategies used by different stakeholders to communicate study results was the topic for a panel discussion at the third session. Panelists included: James Collins (The Dow Chemical Company), Mary White (Agency for Toxic Substances and Disease Registry), Richard Clapp (Boston University), Valerie Zartarian (Environmental Protection Agency), Pamela Williams (Chemrisk), and Tina Bahadori (American Chemistry Council). The final session was a summary presentation on lessons learned given by Rebecca Parkin of George Washington University, in which she synthesized the preceding presentations and formulated guidelines for effective risk communication in community research studies.
Briese, Lee Galen (author) and The University of Nebraska - Lincoln
Format:
Dissertation
Publication Date:
2019
Published:
Ann Arbor: ProQuest
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10472
Notes:
81 pages., ISBN: 9781392073537, Via ProQuest Dissertations and Theses., Agronomy is not simply the selling of agricultural products to farmers, nor is it the process of solving singular production problems. Agronomy is defined as the integrated, holistic perspective of agriculture (ASA, 2019) and “agronomists are specialists in crop and soil sciences, as well as ecology” (ASA, 2019). While scientific investigation and discovery are essential to understanding systems function, the tangible benefits from our knowledge stems from the application to solve problems. Clear communication is vital to successfully help stakeholders understand the importance of the science and help scientists understand the challenges stakeholders face. However, to successfully put science into action, solutions need to address the whole system and strategies need to be customized. To this end it is critical to be able to detect, accurately diagnose and prioritize the problems and challenges within agricultural systems. These steps cannot be carried out remotely or by those who lack the skills or knowledge. Rather, they must be performed by well-trained, experienced people who can translate information into actionable practices. Furthermore, stakeholders need to trust that the advice is accurate and applicable to their system, hence the important role of the trusted adviser. The trusted adviser is someone with the knowledge and skills to assess the entire system, access to scientists and full comprehension of the research. They also must understand the needs and challenges faced by the stakeholder farmers and gain their trust. These trusted advisers play a pivotal role in the capability of agriculture to respond to climate change, population increase and establishing sustainable systems. Our future depends not only on the discovery of scientific knowledge but more so on the application of it. What good are the solutions if no one ever uses them?
The following document was written to address communication challenges discovered during an internship working with university extension specialists to deliver programming to farmers and directly advising university researchers on practical challenges that farmers face. These on-farm barriers often prevent farmers from adopting new practices. It is also the culmination of twenty years of field experience serving farmers by scouting, identifying, prioritizing, problem solving, communicating, compromising and building trust. This document is intended to urge all practitioners of agronomy and the related agricultural sciences to become trusted advisers, elevate their practice to a new level and approach the challenges of agriculture from a systems point of view. They also need to create actionable strategies not only to protect crop yields but also to protect the soil, the environment, the ecosystem and the wellbeing of the farmer and of everyone who partakes of the bounty.
Bunnag, Jane (author / Program Pemtangunan, UNDP, Jakarta, Indonesia) and Program Pemtangunan, UNDP, Jakarta, Indonesia
Format:
Book chapter
Publication Date:
1981
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 71 Document Number: C03178
Notes:
In: Crouch, Bruce R., and Chamala, Shankariah, eds' Extension education and rural development, Volume 1 : international experience in communication and innovation. New York : John Wiley & Sons Ltd., 1981. p. 253-261
14 pages, Demand exists for a workforce with graduate degrees in agricultural and environmental sciences. However, research on effective graduate student recruitment into colleges of agricultural and environmental sciences (CAES) is limited. Prospective graduate students consider distinctive factors when selecting an institution, necessitating further examination of their communication channel use. Media richness theory posits communication media are on a continuum of leanness to richness, and agricultural communicators can select the proper medium for an audience based on the message and its richness. The purpose of this study was to explore the effects of media richness during the recruitment of prospective graduate students. Nineteen graduate students representing 10 departments within a CAES participated in semi-structured interviews. Qualitative inductive coding revealed three prominent communication channel themes: online, indirect, and direct. Findings indicated participants began their journey using indirect and online channels with less personalization and moved into richer media with the capacity for immediate feedback as their interest increased. Participants expressed disappointment at online channels with outdated information because they felt impersonal. Participants preferred phone or zoom calls as rich media to understand institutional culture, valuing personalization and immediate feedback from current students.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: KerryByrnes4 Document Number: D01490
Notes:
Kerry J. Byrnes Collection, Draft case studies of the Jamaica Agricultural Development Foundation and the Ecuadorean Foundation for Agricultural Development,9 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: KerryByrnes1; Folder: IFDC File Document Number: D01434
Notes:
Conference paper with slides, Kerry J. Byrnes Collection, Prepared for the IFDC/APPI, fertilizer marketing training program for the asian region. Cikampek, Indonesia. 22 pages, including 36 visuals in appendices.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: KerryByrnes1; Folder: IFDC File Document Number: D01437
Notes:
Kerry J. Byrnes Collection, Prepared for the IFDC fertilizer marketing management training program for BADC. Dhaka, Bangladesh, 22 pages with appendices.
8 pages, - The ways in which consumers receive and process information have changed as they become more reliant on the internet.
- A significant proportion of consumers have little or no farming knowledge, but they wish to understand how their food is produced and don't always trust the information that is provided.
- Consumers see academics, farmers, and ranchers as highly credible food production information sources, and “mom scientists” rate highly as technical experts who share consumers' values.
- To ensure current and future animal science industry sustainability, better communication with consumers is required—a variety of tools are available to achieve this goal.
Issue located in the Volume One Number One Collection., Brief report on how plants are able to see, smell, feel and remember. "But maybe the reason plants don't respond to our desperate attempts to communicate is simple: they don't need humans."
Chamala, Shankariah (author / Agricultural Extension Unit, Department of Agriculture, University of Queensland, St. Lucia, Queensland) and Agricultural Extension Unit, Department of Agriculture, University of Queensland, St. Lucia, Queensland
Format:
Book chapter
Publication Date:
1981
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 71 Document Number: C03179
Notes:
In: Crouch, Bruce R., and Chamala, Shankariah, eds' Extension education and rural development, Volume 1 : international experience in communication and innovation. New York : John Wiley & Sons Ltd., 1981. p. 281-291
Chamala, Shankariah (author), Crouch, Bruce R. (author), and Agricultural Extension Unit, Department of Agriculture, University of Queensland, St. Lucia, Queensland, Australia; Agricultural Extension Unit, Department of Agriculture, University of Queensland, St. Lucia, Queensland, Australia
Format:
Book chapter
Publication Date:
1981
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 71 Document Number: C03184
Notes:
In: Crouch, Bruce R., and Chamala, Shankariah, eds' Extension education and rural development. Volume 2 : experience in strategies for planned change. New York : John Wiley & Sons Ltd., 1981. p. 267-275
Chamala, Shankariah (author), Crouch, Bruce R. (author), and Department of Agriculture, University of Queensland, Australia; Department of Agriculture, University of Queensland, Australia
Format:
Book
Publication Date:
1981
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 71 Document Number: C03174
Notes:
Contains Table of Contents, Forward, Preface, and Overview only; See C03175 for volume 2, New York : John Wiley & Sons Ltd., 1981. 371 p.
Chang, H. C. (author), Lionberger, Herbert F. (author), and Department of Rural Sociology, University of Missouri; Department of Rural Sociology, University of Missouri
Format:
Report
Publication Date:
1968
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 44 Document Number: B05352
Notes:
Title page, table of contents, introduction, Columbia, Missouri : University of Missouri College of Agriculture, Agricultural Experiment Station, 1968. 88 p. (Research Bulletin no. 940)
Christopher H. Lovelock (author) and Harvard University, Boston, Massachusetts U.S.A.
Format:
Article
Publication Date:
1975-01-01
Published:
France
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes 9 Document Number: D09140
Notes:
Francis C. Byrnes Collection, Paper presented at The Second Research Seminar in Marketing Institute d'Administration des Enterprises Senanque Abbey Gordes, France May 1975
Collins, Luke (author) and Nerlich, Brigitte (author)
Format:
Book chapter
Publication Date:
2017
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08911
Notes:
Pages 41-59 in Koteyko, Nelya Nerlich, Brigitte Hellsten, Iina (eds.), Climate change communication and the internet. United Kingdom: Routledge, Abingdon, Oxon, England. 217 pages.
18 pages, Digital agriculture has been developing rapidly over the past decade. However, studies have shown that the need for more ability to use these tools and the shortage of knowledge contribute to current farmer unease about digital technology. In response, this study investigated the influence of communication channels—mass media, social media, and interpersonal meetings—on farmers’ adoption, decision-making, and benefits obtained using technologies. The research uses data from 461 farmers in Brazil and 340 farmers in the United States, leaders in soybean production worldwide. The results show differences and similarities between these countries. LinkedIn has the highest positive association in Brazil between the communication channels and the digital agriculture technologies analyzed. In the United States, YouTube has the highest positive correlation. The overall influence of social media among Brazilian farmers is higher than among American farmers. The perceived benefits of using digital tools are more strongly associated with mass media communication in the United States than in Brazil. Regarding farm management decision-making, the study showed a higher relevance of interpersonal meetings in Brazil than in the United States. Findings can aid farmers, managers, academics and government decision makers to use communication channels more effectively in evaluating and adopting digital technologies.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08842
Notes:
Pages 126-140 in Dawson, Julie C. and Morales, Alfonso (eds.), Cities of farmers: urban agricultural practices and processes. United States: University of Iowa Press, Iowa City. 333 pages.
