Pitt, David (author / Department of Sociology, University of Auckland, Auckland, New Zealand) and Department of Sociology, University of Auckland, Auckland, New Zealand
Format:
Book chapter
Publication Date:
1981
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 71 Document Number: C03183
Notes:
In: Crouch, Bruce R., and Chamala, Shankariah, eds' Extension education and rural development. Volume 2 : experience in strategies for planned change. New York : John Wiley & Sons Ltd., 1981. p. 245-253
Singh, K.N. (author / Division of Agricultural Extension, India Agricultural Research Institute, New Delhi, India) and Division of Agricultural Extension, India Agricultural Research Institute, New Delhi, India
Format:
Book chapter
Publication Date:
1981
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 71 Document Number: C03181
Notes:
In: Crouch, Bruce R., and Chamala, Shankariah, eds' Extension education and rural development. Volume 2 : experience in strategies for planned change. New York : John Wiley & Sons Ltd., 1981. p. 15-31
Armour, Robert (author / Senior Agriculturalist, LAC/AG3, World Bank) and Senior Agriculturalist, LAC/AG3, World Bank
Format:
Conference paper
Publication Date:
1980
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 71 Document Number: C03164
Notes:
Includes comments and discussion by participants of the conference, In: Proceedings of the Agricultural Sector Symposia; 1980 January 7-11. Washington, D.C. : World Bank, 1980. p. 352-370., A companion paper to the one presented by J. Lindt titled "Experiences with agricultural extension and field research" on the topic of agricultural research and extension. Shows how the organization of research programs is influenced by the producer and how the communication linkage through the extension agent must be strong enough to effectively accommodate the dual role of communication between the two groups if the new technology, produced by research, is to be appropriate and adaptable to farmers' needs. Looks at problems and issues related to World Bank projects in developing nations, principally Brazil. The strong general consensus suggest that both research and extension services in many nations are still very weak and that the technology now available, particularly that developed by the international agricultural research centers, cannot be disseminated on a large scale until strong national programs in research and extension are established.
Harwood, Richard R. (author / Head, Multiple-Cropping Project, International Rice Research Institute) and Head, Multiple-Cropping Project, International Rice Research Institute
Format:
Book
Publication Date:
1979
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 36 Document Number: B03917
Notes:
Contains Table of Contents, Forward, and Preface only, Boulder, CO : Westview Press, 1979. 160 p. (IADS Development Oriented Literature Series)
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09074
Notes:
James E. Grunig Collection, Pages 72-104 in F.L. Casmir (ed.), International and intercultural communications. Washington: University Press of America. 32 pages.
Gifford, Claude W. Comp (author / Assistant Director, Office of Governmental and Public Affairs, USDA) and Assistant Director, Office of Governmental and Public Affairs, USDA
Format:
Guide
Publication Date:
1978
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: B01884
Notes:
#374; See also B01295, Harold Swanson Collection, Washington, D.C.: Office of Governmental and Public Affairs, U.S. Department of Agriculture, 1978. 69 p.
Schramm, Wilbur (author) and Sathre, Eugene (author)
Format:
Book chapter
Publication Date:
1976
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17064
Notes:
Pages 1-14 of Wilbur Schramm and Daniel Lerner (eds.), Communication and change: the last ten years - and the next. University Press of Hawaii, Honolulu. 372 pages.
Singh, K.N. (author / Head, Division of Agricultural Extension, Indian Agricultural Research Institute, New Delhi, India) and Head, Division of Agricultural Extension, Indian Agricultural Research Institute, New Delhi, India
Format:
Book chapter
Publication Date:
1976
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 36 Document Number: B03922
Notes:
In: Dasgupta, Subhachari; and Bhagat, M.G., eds. New agricultural technology and communication strategy. Bombay, India : National Institute of Bank Management, 1976. p. 271-292
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17075
Notes:
Pages 98-118 in Wilbur Schramm and Daniel Lerner (eds.), Communication and change: the last ten years - and the next. University Press of Hawaii, Honolulu. 372 pages.
Lerner, Daniel (author) and Schramm, Wilbur (author)
Format:
Book chapter
Publication Date:
1976
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17086
Notes:
Pages 340-344 in Wilbur Schramm and Daniel Lerner (eds.), Communication and change: the last ten years - and the next. University Press of Hawaii, Honolulu. 372 pages.
Online via keyword search of UI Library e-catalog., Analysis of the concepts of "communication" and "development" in relationship to each other within the role of "development communication" in support of rural and economic development.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 195 Document Number: D07982
Notes:
John L. Woods Collection, Report RB #340. Development Training and Communication Planning, UNDP Asia and Pacific Programme, Bangkok, Thailand. 7 pages. Also, article of same title by author in AAACE, 60(2) : 7-12. April-June 1977. American Association of Agricultural College Editors.
USA: American Association of Agricultural College Editors (AAACE)
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10658
Notes:
Eugene A. Kroupa Collection., 12 pages., Summarizes career opportunities, options, study programs, professional organizations, and universities offering study programs in this career field.
Christopher H. Lovelock (author) and Harvard University, Boston, Massachusetts U.S.A.
Format:
Article
Publication Date:
1975-01-01
Published:
France
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes 9 Document Number: D09140
Notes:
Francis C. Byrnes Collection, Paper presented at The Second Research Seminar in Marketing Institute d'Administration des Enterprises Senanque Abbey Gordes, France May 1975
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 31 Document Number: B03084
Notes:
Mason E. Miller Collection; Theodore Hutchcroft Collection, In: Communication strategies for rural development : proceedings of the Cornell-CIAT International Symposium; 1974 March 17-22; Cali, Colombia, S.A. Ithaca, NY : Cornell University, 1974. p. 11-27
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17029
Notes:
Pages 85-101 in Robert A. Solo and Everett M. Rogers (eds.), Inducing technological change for economic growth and development. Michigan State University Press, East Lansing. 238 pages.
Peters, L.E. (author / Public Relations, New Holland Division, Sperry Rand, New Holland, PA) and Public Relations, New Holland Division, Sperry Rand, New Holland, PA
Format:
Conference paper
Publication Date:
1971
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: B03397
Notes:
Evans; See B03393 for original, In: Communicating agriculture to the non agricultural public : a seminar jointly sponsored by Gamma Sigma Delta and University of Minnesota, Institute of Agriculture (1970 June 29). [s.l.] : [s.n.], 1971. p. 9-10
Chang, H. C. (author), Lionberger, Herbert F. (author), and Department of Rural Sociology, University of Missouri; Department of Rural Sociology, University of Missouri
Format:
Report
Publication Date:
1968
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 44 Document Number: B05352
Notes:
Title page, table of contents, introduction, Columbia, Missouri : University of Missouri College of Agriculture, Agricultural Experiment Station, 1968. 88 p. (Research Bulletin no. 940)
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 6 Document Number: B00744
Journal Title Details:
20
Notes:
AgComm Teaching, Urbana, IL: Extension Editorial Office, College of Agriculture, University of Illinois. 20pp (Agricultural Communications Research Report 20); 2 copies
"Agricultural education is much older than our agricultural colleges. We might say that agricultural communication is as old as agriculture itself. Scenes of rural life engraved in stone by people of ancient times, the Biblical record - Old Testament stories, the pastoral poetry of the Psalms, the rural parables of the New Testament - and the writings on agriculture by the Greeks and the Romans reflect the evolution of agricultural communications."
From an address, "Communications and the land-grant institution." He argues: "Communication is inseparable from education. In fact, it is the heart of education. It is impossible to have education without communication, and we cannot have communication without some degree of education. The two go hand in hand."
Conference paper / journal article, The paper focused on COVID-19 pandemic, its implication on the Nigeria agriculture and the role of extension. The review uncovered a subtle but undeniable negative impact on all the value chain of the Nigeria agriculture. One of the most important factors that may avert this negative impact is agricultural extension service. With lockdown, travel ban and social distancing, the way out becomes technology. Government and institutions at all levels should intentionally deploy technology tools to aid effective agricultural extension service to farmers.
7 pages., Article 26, Via online journal., As global problems have become ever more complex, the production and organization of knowledge in society is increasingly based on the sharing, integration and collaboration of diverse experiences. For instance, global ‘grand challenges’, such as world hunger, poverty, climate change, and sustainability often require an interdisciplinary (ID) approach, in which integrating the insights of different disciplines provides a more comprehensive solution than can be offered by any given discipline. Universities or higher educational institutions face increasing pressures to engage in such interdisciplinary collaboration. This interdisciplinarity, however, raises particular organizational challenges to departments in higher educational institutions. In particular, while departments have been traditionally organized around a disciplinary core, interdisciplinarity has placed increasing pressures on departments, such as agricultural economics, to integrate insights from disciplines that do not advance a department’s disciplinary core. Few ID researchers have addressed the issue of how this internal conflict can be resolved in a departmental setting. Resolving this internal conflict is important to developing a greater interdisciplinarity among the disciplines of departmental units where a greater variety of disciplinary insights can be drawn upon to solve complex social problems. Here, we call for a unique organizational structure that can resolve this internal conflict. In using agricultural economics departments as a case study, we appeal to a concept of a “gatekeeper” whose role is to institute “loosely coupled” connections that can reconcile a department’s internal conflicts. This “gatekeeper” can advance the “normal science” of a department’s core and peripheral disciplines, while at the same time support a ‘common ground’ that appeals to these disciplines’ common interests. A key conclusion is that “gatekeepers” can sustain the integration of disciplinary insights necessary for the advancement of interdisciplinarity in higher educational institutions.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes9; Folder: ISU files Document Number: D09124
Notes:
Francis C. Byrnes Collection, A chapter from "Technical Journalism" printed by the Iowa State College Press. ISU files, Iowa State University. 35 pages.
21 pages, The Malaysian palm oil industry faces many challenges, especially in agricultural technology at the plantation level because smallholders have trouble getting detailed information and the latest data on the palm oil industry issues. More
efficient extension services are needed in meeting the need to increase knowledge. Information and Communication Technology (ICT) is the best method to accelerate agricultural technology transfer from research institutions to smallholders. Growing concerns about the impact of the covid-19 pandemic on health have prompted development agents to change the course and landscape of their delivery to social media application as a new norm socialisation agent. The study aims to examine the role of information and communication technology as a tool for developing new norms in conveying information and empowering smallholders’ knowledge. This study uses a qualitative approach through content analysis on several reports from the Malaysian Palm Oil Board (MPOB), Department of Statistics Malaysia (DOSM) and the Malaysian Communications and Multimedia Commission (MCMC). The study found that the use of social media platforms among Malaysians is high, thus the level of application of technology and palm oil information needs to be improved through social media applications. The government needs to develop social media applications that are friendly, easily accessible and the information presented is easy to understand. The implication of this study is that the use of information and communication technology will change the pattern of expansion of the palm oil sector in Malaysia in the future.
24 pages, In this work, an exhaustive revision is given of the literature associated with advanced information and communication technologies in agriculture within a window of 25 years using bibliometric tools enabled to detect of the main actors, structure, and dynamics in the scientific papers. The main findings are a trend of growth in the dynamics of publications associated with advanced information and communication technologies in agriculture productivity. Another assertion is that countries, like the USA, China, and Brazil, stand out in many publications due to allocating more resources to research, development, and agricultural productivity. In addition, the collaboration networks between countries are frequently in regions with closer cultural and idiomatic ties; additionally, terms’ occurrence are obtained with Louvain algorithm predominating four clusters: precision agriculture, smart agriculture, remote sensing, and climate smart agriculture. Finally, the thematic-map characterization with Callon’s density and centrality is applied in three periods. The first period of thematic analysis shows a transition in detecting the variability of a nutrient, such as nitrogen, through the help of immature georeferenced techniques, towards greater remote sensing involvement. In the transition from the second to the third stage, the maturation of technologies, such as unmanned aerial vehicles, wireless sensor networks, and the machine learning area, is observed
20 Pages, Springer Online, Aspirations to farm ‘better’ may fall short in practice due to constraints outside of farmers’ control. Yet farmers face proliferating pressures to adopt practices that align with various societal visions of better agriculture. What happens when the accumulation of external pressures overwhelms farm management capacity? Or, worse, when different visions of better agriculture pull farmers toward conflicting management paradigms? This article addresses these questions by comparing the institutional manifestations of two distinct societal obligations placed on California fruit and vegetable farmers: to practice sustainable agriculture and to ensure food safety. Drawing on the concept of constrained choice, I define and utilize a framework for comparison comprising five types of institutions that shape farm management decisions: rules and standards, market and supply chain forces, legal liability, social networks and norms, and scientific knowledge and available technologies. Several insights emerge. One, farmers are expected to meet multiple societal obligations concurrently; when facing a “right-versus-right” choice, farmers are likely to favor the more feasible course within structural constraints. Second, many institutions are designed to pursue narrow or siloed objectives; policy interventions that aim to shift farming practice should thus anticipate and address potential conflicts among institutions with diverging aspirations. Third, farms operating at different scales may face distinct institutional drivers in some cases, but not others, due to differential preferences for universal versus place-specific policies. These insights suggest that policy interventions should engage not just farmers, but also the intersecting institutions that drive or constrain their farm management choices. As my framework demonstrates, complementing the concept of constrained choice with insights from institutional theory can more precisely reveal the dimensions and mechanisms that bound farmer agency and shape farm management paradigms. Improved understanding of these structures, I suggest, may lead to novel opportunities to transform agriculture through institutional designs that empower, rather than constrain, farmer choice.
