11 pages, During the early stages of the COVID-19 pandemic (March-April 2020), opinion leaders in agriculture and natural resources (ANR) were asked to participate in a survey about the impacts of the crisis on the ANR industry specifically about their concerns related to communication, economics, level of preparedness, and health during this crisis. Of the 225 ANR leaders who participated, the majority were concerned that members of the public were sharing inaccurate information about COVID-19; others they come into contact with were not taking appropriate measures to avoid contracting COVID-19; about the impact of COVID-19 on the U.S. economy, their state’s economy, and the global economy; and other countries’ level of preparedness to deal with COVID-19. ANR leaders were consistently the most concerned about items that were outside of their direct sphere of influence. Implications from this work are that ANR leadership programs should incorporate programing to help ANR leaders understand how to be influential during a crisis at a national and international level. For statewide ANR leadership programs, it is recommended to include programming sessions related to identifying and sharing credible information and enabling and inspiring those in their circle of influence to do the same.
12 pages., Digitalization is a key enabler of sustainable development of cities’ socio-economic dynamics with the potential to foster climate-friendly urban environments and societies. The advent of the 4th industrial revolution has seen the increased application of digitalization in several fields and at different levels. High-tech digital devices, platforms and environments are increasingly being deployed to enhance productivity, efficiency and sustainability, and improve overall well-being of urban dwellers. Digitalization is projected to further impact cities in future, transform jobs and trigger life-style changes with far-reaching impacts that will ultimately affect cities’ resilience and adaptation capacities. While a growing body of research has highlighted the significance of digitalization to climate change mitigation such as reducing GHG and CO2 emissions, comprehensive evaluations of the potentials of digitalization as an enabler of climate change adaptation remain scarce. This paper addresses this gap by analysing the current trend in digital revolution in relation to climate change adaptation and examines the likely challenges of digitalization. A desk research method was adopted, focusing on core digitalization concepts driving the Fourth Industrial Revolution (IR 4.0). Nine case studies in cities across various continents were selected to assess the potentials of digitalization in addressing climatic hazards and to highlight benefits from implementing digitalization, while considering the social-ecological-technological challenges and tensions around IR 4.0. Our findings reveal the capabilities of digitalization in supporting more effective early warning and emergency response systems, enhancing food and water security, improving power infrastructure performance, enabling citizen engagement and participatory adaptation measures and minimizing the impacts of climatic hazards. Finally, we recommend feasible pathways to overcome present risks and challenges in order to optimize the numerous opportunities offered by digitalization in support of climate change adaptation initiatives.
20 Pages, Springer Online, Aspirations to farm ‘better’ may fall short in practice due to constraints outside of farmers’ control. Yet farmers face proliferating pressures to adopt practices that align with various societal visions of better agriculture. What happens when the accumulation of external pressures overwhelms farm management capacity? Or, worse, when different visions of better agriculture pull farmers toward conflicting management paradigms? This article addresses these questions by comparing the institutional manifestations of two distinct societal obligations placed on California fruit and vegetable farmers: to practice sustainable agriculture and to ensure food safety. Drawing on the concept of constrained choice, I define and utilize a framework for comparison comprising five types of institutions that shape farm management decisions: rules and standards, market and supply chain forces, legal liability, social networks and norms, and scientific knowledge and available technologies. Several insights emerge. One, farmers are expected to meet multiple societal obligations concurrently; when facing a “right-versus-right” choice, farmers are likely to favor the more feasible course within structural constraints. Second, many institutions are designed to pursue narrow or siloed objectives; policy interventions that aim to shift farming practice should thus anticipate and address potential conflicts among institutions with diverging aspirations. Third, farms operating at different scales may face distinct institutional drivers in some cases, but not others, due to differential preferences for universal versus place-specific policies. These insights suggest that policy interventions should engage not just farmers, but also the intersecting institutions that drive or constrain their farm management choices. As my framework demonstrates, complementing the concept of constrained choice with insights from institutional theory can more precisely reveal the dimensions and mechanisms that bound farmer agency and shape farm management paradigms. Improved understanding of these structures, I suggest, may lead to novel opportunities to transform agriculture through institutional designs that empower, rather than constrain, farmer choice.
10 pages, Extension faculty are tasked with developing and communicating educational programs to local clientele, and communication skills are a considerable piece of the Extension faculty job. Thus, UF/IFAS Extension included a communication portion to the on-board training for newly hired Extension faculty to develop their design skills so they can more effectively communicate through their educational and marketing materials. We used Rogers’ (2003) innovation-decision process to assess Florida early career Extension faculty’s adoption of design principles after completion of the 2019 UF/IFAS Extension Faculty Development Academy. Thirty-two Extension faculty completed the spring and fall sessions of the Academy. A mixed methods approach was utilized to gather survey data at the immediate completion of the Academy and qualitative, telephone interview data four to five months after completing the Academy. The faculty retrospectively perceived they increased their knowledge about design principles. They had an overwhelmingly positive attitude about learning design principles to better their communication efforts, but they decided not to fully adopt design principles in their work as other information and elements of learning their job took precedent.
4 pages., via online journal., Given the urgent need to raise public awareness on biodiversity issues, we review the effectiveness of “ecosystem services” as a frame for promoting biodiversity conservation. Since its inception as a communications tool in the 1970s, the concept of ecosystem services has become pervasive in biodiversity policy. While the goal of securing ecosystem services is absolutely legitimate, we argue that it has had limited success as a vehicle for securing public interest and support for nature, which is crucial to securing long-term social mandates for protection. Emerging evidence suggests that focusing on ecosystem services rather than the intrinsic value of nature is unlikely to be effective in bolstering public support for nature conservation. Theory to guide effective communication about nature is urgently needed. In the mean-time, communicators should reflect on their objectives and intended audience and revisit the way nature is framed to ensure maximum resonance.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 31 Document Number: B03084
Notes:
Mason E. Miller Collection; Theodore Hutchcroft Collection, In: Communication strategies for rural development : proceedings of the Cornell-CIAT International Symposium; 1974 March 17-22; Cali, Colombia, S.A. Ithaca, NY : Cornell University, 1974. p. 11-27
