17 pages, The creation of commercialization opportunities for smallholder farmers has taken primacy on the development agenda of many developing countries. Invariably, most of the smallholders are less productive than commercial farmers and continue to lag in commercialization. Apart from the various multifaceted challenges which smallholder farmers face, limited access to extension services stands as the underlying constraint to their sustainability. Across Africa and Asia, public extension is envisioned as a fundamental part of the process of transforming smallholder farmers because it is their major source of agricultural information. Extension continues to be deployed using different approaches which are evolving. For many decades, various authors have reported the importance of the approaches that effectively revitalize extension systems and have attempted to fit them into various typologies. However, there is a widespread concern over the inefficiency of these extension approaches in driving the sustainability of smallholder farming agenda. Further, most of the approaches that attempted to revolutionize extension have been developed and brought into the field in rapid succession, but with little or no impact at the farmer level. This paper explores the theory and application of agricultural extension approaches and argues the potential of transforming them using digital technologies. The adoption of information and communication technologies (ICTs) such as mobile phones and the internet which are envisaged to revolutionize existing extension systems and contribute towards the sustainability of smallholder farming systems is recommended
Online via keyword search of UI Library e-catalog., Analysis of the concepts of "communication" and "development" in relationship to each other within the role of "development communication" in support of rural and economic development.
Giacchè, Giulia (author) and Silva, Wânia Rezende (author)
Format:
Proceedings
Publication Date:
2016
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08819
Notes:
Pages 431-452 in Rob Roggema (ed.), Agriculture in an urbanizing society volume one: proceedings of the sixth AESOP conference on sustainable food planning. United Kingdom: Cambridge Scholars Publishing. 549 pages.
Grace, Margaret (author / Queensland Department of Primary Industries, Brisbane, Australia)
Format:
Paper
Publication Date:
1998-06-13
Published:
Australia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: C23536
Notes:
In "Conference Proceedings of the International Symposium on Learning Communities, Regional Sustainability and the Learning Society (June 13-20, 1998)." Edited by Ian Falk., 7 p., In Australia, as in other parts of the world, there is considerable interest in many quarters in the potential of new communication and information technologies to contribute significantly to the revitalization of regional communities. However, much remains to be understood about the social factors, which affect the success of innovative technology applications. Research conducted by the Queensland University of Technology indicates that gender significantly affects not only access and use of communication and information technologies, but also rural community development. By focusing on rural women's perspectives on communication issues, this research has revealed a need for the development of "soft" technologies to ensure that both social and economic development occurs in an integrated way in regional, rural and remote communities.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 195 Document Number: D07982
Notes:
John L. Woods Collection, Report RB #340. Development Training and Communication Planning, UNDP Asia and Pacific Programme, Bangkok, Thailand. 7 pages. Also, article of same title by author in AAACE, 60(2) : 7-12. April-June 1977. American Association of Agricultural College Editors.
