Subject Term: commodity promotion - Bibleaves Search Results

Start Over Subject Term commodity promotion

1. The end of sixty years of international wool promotion

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Abbott, Malcolm (author)
Format:: Journal article
Publication Date:: 1999-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 110 Document Number: C10437
Journal Title:: Choices
Journal Title Details:: <26-29>

2. Positive promotion of processing potatoes paying dividends

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Abram, Mike (author)
Format:: Online article
Publication Date:: 2008-06-10
Published:: United Kingdom
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 167 Document Number: C27848
Journal Title:: Farmer's Weekly Interactive

3. Economic impacts of export market promotion

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ackerman, Karen Z. (author) and Henneberry, Shida R. (author)
Format:: Conference paper
Publication Date:: 1993
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07809
Notes:: James F. Evans Collection, see C07805 for original, In: Walter J. Armbruster and John E. Lenz, eds. Commodity promotion policy in a global economy: proceedings of a symposium, October 22-23, 1992, Arlington, Virginia. Oak Brook, IL: Farm Foundation, 1993. p. 46-59.

4. Some socio-economic factors influencing farmers participation in the Western Nigeria's cocoa pilot project

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Adegboye, R.O. (author) and Alao, J. Ade (author)
Format:: Journal article
Publication Date:: 1972
Published:: Nigeria
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 6 Document Number: B00670
Journal Title:: Bulletin of Rural Economics and Sociology
Journal Title Details:: 7(2): 219-236
Notes:: Phase 1

5. Raised in the U.S.A.: the Catfish Institute addresses fishy issue with strategic marketing campaign

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Agri Marketing staff (author)
Format:: Article
Publication Date:: 2002-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14415
Journal Title:: Agri Marketing
Journal Title Details:: 40(4) : 64-68

6. Farmers plan to advertise dairy products

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Agricultural Publishers Association, Chicago, Illinois.
Format:: Article
Publication Date:: 1931-03-14
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36824
Notes:: Agricultural Publishers Association Records, Series No. 8/3/80, Box 10, Page 2 of Bulletin No. 11-B., Advocated at a meeting of the Pure Milk Association by representatives of the National Dairy Council and Illinois Department of Agriculture.

7. A globally flexible model of the effects of generic advertising of beef and pork on u.s. meat demand

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Alston, Julian M. (author), Chalfant, James A. (author), and Piggott, Nicholas E. (author)
Format:: Conference paper
Publication Date:: 1998-08-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 112 Document Number: C10935
Notes:: American Agricultural Economics Association Annual Meeting, August 2-5, 1998, Salt Lake City, Utah

8. The returns to promotion of healthy choices in Tasmania: "Are you in the dark about the power of mushrooms"?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Alston, Julian M. (author) and Parks, Joanna C. (author)
Format:: Paper
Publication Date:: 2012-02
Published:: Australia
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 188 Document Number: D01159
Notes:: Paper presented at the 56th annual Australian Agricultural and Resource Economics Society Conference, Fremental, Western Australia, February 7-10, 2012. 32 pages.

9. We need to know more about the individual decision-making processes to be effective

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Amderican Dairy Association (author) and American Dairy Association
Format:: Journal article
Publication Date:: 1964-08
Published:: USA: American Dairy Association
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21602
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 4(8) : 1694
Notes:: 4 pages

10. "Be prepared" is a good thought for February; fallout problems will follow soon enough

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1962-02
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21293
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 2(2) : 1-4

11. "Grandma surveys" seldom meet the test of being competent studies of what people think

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: journal
Publication Date:: 1966-04
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21657
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 6 (4) : 1-4

12. Accentuating the positive will help eliminate or devalue the negative

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1963-03
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21308
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 3(3) : 1-4

13. Anniversaries are interesting; sometimes people are tempted to ask, "And so what?"

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: journal
Publication Date:: 1965-03
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21649
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 5 (3) : 1-4

14. Ask yourself - what do you expect people to do as a result of your P.R. program?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1962-06
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21299
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 2(6) : 1-4

15. Be honest with yourself: is your story really worth newspaper space or radio and TV time?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1962-09
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21302
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 2(9) : 1-4

16. Can we try to change the milk image to avoid milk being rated as "child's food"?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1964-04
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21321
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 4[4] : 1-4

17. Changing attitudes is growing challenge to the most capable of communicators

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1961-06
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21284
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 1(6) : 1-4
Notes:: 4p.

18. Communications and attitude studies offer helpful ideas for your planning

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1963-02
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21307
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 3(2) : 1-4

19. Consumer attitude studies are helpful in planning communications, but use caution

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: journal
Publication Date:: 1967-07
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21661
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 7 (4) : 1-5

20. Crying towel is not the flag to wave to win consumer attention and improved prices

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: journal
Publication Date:: 1966-05
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21660
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 6 (5-6) : 1-8

21. Dairymen should give optimism for the future a good try and forget the gloom and doom

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: journal
Publication Date:: 1965-08
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21654
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 5 (8) : 1-4

22. Dairymen should work to make a good thing better through positive thinking and action

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1964-09
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21603
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 4(9) : 1-5

23. Develop your message very carefully after you determine your audience

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1962-04
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21296
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 2(4) : 1-3

24. Don't be a pot calling the kettle black - dairymen don't have to be fact-stretchers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1962-12
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21305
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 2(12) : 1-8

25. Don't overlook new research in trying to understand various population segments

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1964-06
Published:: USA: American Dairy Association
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21324
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 4[6] : 1-4

26. Don't overlook the rapidly growing racial and ethnic groups in your market planning

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1964-02
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21319
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 4[2] : 1-4

27. Editorial writers and cartoonists are back to work on dairy foods and dairy farmers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1962-02-02
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21294
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 2(2) : 4-5

28. For best results, define carefully what reaction you expect from your audience

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1964
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21318
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 4[1] : 1-4

29. Gain in urban control over legislative bodies spotlights need for increased understanding

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: journal
Publication Date:: 1964-10
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21644
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 4(10) : 1-4

30. Heart disease developments require careful interpretation to avoid misunderstanding

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1962-07
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21300
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 2(7) : 1-4

31. Heart disease problems may be around a long time-- dairymen cannot ignore it

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Article
Publication Date:: 1961-02
Published:: USA: American Dairy Association, Chicago, Illinois.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21279
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 1(1) : 1-8

32. How to communicate with teenagers is a continuing and perplexing problem

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1963-08
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21313
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 3(8) : 1-4

33. Ignorance about causes of heart disease will continue to pose problems for food industries

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1964-07
Published:: USA: American Dairy Association
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21325
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 4[7] : 1-4

34. It's risky to put too much faith in any one theory of how human beings behave

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1963-12
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21317
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 3[12) : 1-4

35. Know your target and aim for it; don't direct messages to the wrong audiences

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1964-03
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21320
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 4[3] : 1-4

36. Let's take action to reach teen-age girls with a strong milk message

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1962
Published:: USA: American Dairy Association, Chicago, IllinoisAmerican Dairy Association
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21292
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 2(1) : 1-8

37. Market research studies pile up more ideas that may help in improving the milk market

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: journal
Publication Date:: 1965-09
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21655
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 5 (9) : 1-4

38. Milk is still highly respected-- dairymen must repeat often the reason

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1961-03
Published:: USA: American Dairy Association, Chicago, Illinois.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21281
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 3(3) : 1-8

39. Milk makes headlines because milk is big news

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: journal articles
Publication Date:: 1961-04
Published:: USA: American Dairy Association, Chicago, Illinois.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21282
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 1(4) : 1-4

40. New York committee for increased milk use helps industry solve public relations problems

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1962-08
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21301
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 2(8) : 1-4

41. New ideas about how people behave pose a challenge in planning communications

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: journal
Publication Date:: 1965
Published:: USA: American Dairy Association, Washington, D.C.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21647
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 5 (1) :1-4

42. Paid advertising often plays key role in well planned public relations program

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1964-05
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21322
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 4[5) : 1-2

43. People must be told more effectively how dairy products fit in weight control

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1961-07
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21285
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 1(7) : 1-4

44. Personal influence is still the main key to get people to change thinking and actions

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1962-10
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21303
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 2(10) : 1-4

45. Physical fitness program offers dairymen some positive approaches to sell more milk

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: journal
Publication Date:: 1966
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21659
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 6 (1) : 1-4

46. Pinpointing the "Opinion Leaders" is not easy, but you can communicate with them

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1963-09
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21314
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 3(9) : 1-4

47. Positive approaches may help immunize against unfavorable changes in attitudes

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: journal
Publication Date:: 1965-04
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21650
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 5 (4) : 1-4

48. Problem --solving usually begins with a very big measure of confidence

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1961-11
Published:: USA: American Dairy Association, Chicago, IllinoisAmerican Dairy Association
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21290
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 1(11) : 1-4

49. Public attitudes study proves again : give people credit for being intelligent

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1961-08
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21289
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 1(8) : 1-4

50. Public opinion studies are important, but you must know how to rate them

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1963-04
Published:: USA: American Dairy Association,Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21309
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 3(4) : 1-4

51. Public relations programs are effective when built on truth and competence

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1963-10
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21315
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 3[10) : 1-4

52. Role of diet in heart disease could become a hot issue in year ahead

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: journal
Publication Date:: 1965-12
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21656
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 5 (12) : 1-4

53. Selective perception is a tricky factor in trying to communicate a message to people

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1961-09
Published:: USA: American Dairy Association, Chicago, Illinois.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21286
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 1(9) : 1-4

54. Senior citizens are a rapidly increasing segment of the total American food market

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1962-03
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21295
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 2(3) : 1-4

55. Should agriculture be proud of food's declining share of consumer spending?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: journal
Publication Date:: 1965-06
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21652
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 5 (6) : 1-4

56. Special events provide excellent reasons for extra public relations efforts

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: journal article
Publication Date:: 1961-10
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21287
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 1(10) : 1-3

57. Standards by which people judge ideas determine communication effectiveness

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: journal
Publication Date:: 1964-11
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21645
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 4 (11) :1-2

58. Substitute products are a serious threat which milk producers must face right now

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: journal
Publication Date:: 1967-07
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21662
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 7 (4) : 5-8

59. Teach by setting good examples: know and use dairy products whenever possible

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1963-11
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21316
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 3[11] : 1-4

60. The customer may not always be right, but it pays to know what he really thinks

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: journal
Publication Date:: 1965-02
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21648
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 5 (2) : 1-4

61. The dairy industry should promote better reporting of milk consumption and sales

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: journal
Publication Date:: 1966-03
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21658
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 6 (3) : 1-4

62. The time has come to face honestly and bluntly the approaching "fat problem"

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: journal
Publication Date:: 1965-05
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21651
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 5 (4) : 1-4

63. Those fads that bloom in the spring are tempting but not worthy of dairy support

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1963-06
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21311
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 3(6) : 1-4

64. We may be letting our problems blind us to opportunities for building dairy food sales

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1962-05
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21298
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 2(5) : 1-8

65. When is the right time to take a stand?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1962-04
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21297
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 2(4) : 4

66. When the chips are down, a good many people turn to the facts for guidance

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1962-11
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21304
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 2(11) : 1-4

67. Who you reach - not always how many - is the key to successful communications

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1963
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21306
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 3(1) : 1-4

68. Year end provides a good time to take inventory of our public relations ideas

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author) and American Dairy Association
Format:: journal article
Publication Date:: 1961-12
Published:: USA: American Dairy Association, Chicago, IllinoisAmerican Dairy Association
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21291
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 1(12) : 1-4

69. Shades of Florida: pork checkoff vote raises questions and concerns

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Anderson, Barb (author)
Format:: Magazine article
Publication Date:: 2001-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 116 Document Number: C11737
Journal Title:: Agri Marketing
Journal Title Details:: 39(3) : 46-47,50

70. Good to be real: beef promotion for girls has far-reaching effects

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Anderson, Barb Baylor (author)
Format:: Journal article
Publication Date:: 2004-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20417
Journal Title:: Agri Marketing
Journal Title Details:: 42(3) : 62-63
Notes:: Case report about the "Best of Show: Public Relations" entry in the 2004 National Agri-Marketing Association competition.

71. National Peanut Council is nuts about U.S. export promotion

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Anderson, J.H. (author / National Peanut Council of America)
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08529
Journal Title:: Foreign Agriculture
Journal Title Details:: 24(7) : 4-8

72. Implications of perceptions on marketing : it's a two-way street

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Anderson, Jane (author / Executive Director, California Beef Council)
Format:: Report
Publication Date:: 1988
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08287
Notes:: Evans, AgComm teaching, Mimeographed, 1988. 4 p.

73. Commodity promotion policy in a global economy : proceedings of a symposium, October 22-23, 1992, Arlington, Virginia

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Armbruster, Walter J. (author) and Lenz, John E. (author)
Format:: Conference proceedings
Publication Date:: 1993
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07805
Notes:: James F. Evans Collection, Oak Brook, IL : Farm Foundation, 1993. 168 p.

74. Generic advertising of farm products

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Armbruster, Walter J. (author), Morrison, Rosanna Mentzer (author), and Walter: Associate Managing Director, Farm Foundation
Format:: Journal article
Publication Date:: 1983
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 66 Document Number: C02563
Journal Title:: National Food Review
Journal Title Details:: (23, Summer 1983) : 14-18
Notes:: Phase II

75. Sound and fury

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ashfield, George (author)
Format:: Journal article
Publication Date:: 1980-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08309
Journal Title:: Feedlot Management
Journal Title Details:: 22 (10) : 32
Notes:: Evans, AgComm teaching

76. Survey finds feeders will fund beef promo

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ashfield, George (author)
Format:: Journal article
Publication Date:: 1980-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08308
Journal Title:: Feedlot Management
Journal Title Details:: 22 (10) : 37, 40
Notes:: Evans, AgComm teaching

77. Auditors criticize management of milk ad campaign

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Associated Press (author)
Format:: Journal article
Publication Date:: 1998-12-18
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 108 Document Number: C10240
Journal Title:: Illinois AgriNews
Journal Title Details:: 22(46) : 37

78. Discussion: Commodity advertising of farm products

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Banks, Seymour (author)
Format:: Journal article
Publication Date:: 1959-05-01
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06013
Journal Title:: Journal of Farm Economics
Journal Title Details:: 41(2) : 379-382

79. Empircally Evaluating Grower Characteristics and Satisfaction with Organic Production

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Barbour, Bruce (author), Govindasamy, Ramu (author), Italia, John (author), Decongelio, Marc (author), Anderson, Karen (author), and Rutgers State University
Format:: Paper
Publication Date:: 2000-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27430
Notes:: Posted at http://dafre.rutgers.edu/documents/ramu/organicproduction.pdf

80. BQA campaign links industry, consumers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Barnhart, Walt (author)
Format:: Journal article
Publication Date:: 2019-11-01
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11077
Journal Title:: Drovers
Notes:: 3 pages., Via online issue., Describes communications campaign about the Beef Quality Assurance program of the National Cattlemen's Beef Association.

81. Checkoff adjusts demand-building programs in light of BSE find

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Barnhart, Walt (author)
Format:: Article
Publication Date:: 2004-01-19
Published:: USA: National Cattleman's Beef Association
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 130 Document Number: C19486
Notes:: 2 pages; Beef Checkoff

82. Program puts beef producers in the information drivers seat: cattlemen's spokesperson network delivers checkoff story to the country

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Barnhart, Walt (author)
Format:: News release
Publication Date:: 2003-09-10
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: C18849
Notes:: 2 pages

83. Hitting back at bad publicity, Blakely celebrates its peanuts

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Basu, Moni (author)
Format:: Journal article
Publication Date:: 2009-03-22
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C28948
Journal Title:: Atlanta Journal-Constitution
Notes:: Via online issue. 4 pages., Community in Georgia hosts a festival to support a peanut industry under criticism because of a salmonella outbreak involving peanut butter.

84. Discussion: Commodity advertising of farm products

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Baum, E.L. (author)
Format:: Journal article
Publication Date:: 1959-05-01
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06014
Journal Title:: Journal of Farm Economics
Journal Title Details:: 41(2) : 382-386

85. Ohio Pork reaches out to public with web videos about farm life

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Baumgartner, Celeste (author)
Format:: Journal article
Publication Date:: 2008-02-20
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: C27338
Journal Title:: Farm World
Journal Title Details:: 54(3) : 16B

86. Measuring wool promotion response with household survey data

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Beare, Steve (author), Dewbre, Joe (author), and Senior Economists, Australian Bureau of Agricultural and Resource Economics, Canberra, Australia; Senior Economists, Australian Bureau of Agricultural and Resource Economics, Canberra, Australia
Format:: Conference paper
Publication Date:: 1992
Published:: Australia
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06463
Notes:: James F. Evans Collection; Paper presented at the 1989 Commodity Advertising and Promotion Conference, In: Kinnucan, Henry W.; Thompson, Stanley R.; and Chang, Hui-Shung, eds. Commodity advertising and promotion. Ames, IA : Iowa State University Press, 1992. p. 285-301

87. Painting for the brand: spreading paint and the Certified Angus Beef Brand across America's barns

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bechtel, Wyatt (author)
Format:: Journal article
Publication Date:: 2018-11
Published:: Lenexa, Kansas: Drovers CattleNetwork
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10024
Journal Title:: Drovers Cattlenetwork
Journal Title Details:: : 20
Notes:: Features a campaign, "Brand the Barn," that involves painting the Certified Angus Beef logo on barns throughout the nation.

88. Beef for dinner: case study

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Beef Industry Council of the National Livestock and Meat Board (author)
Format:: Case study
Publication Date:: 1995-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 108 Document Number: C10255
Notes:: Part of AgComm Case Study Series. Reports on "Beef. It's What's For Dinner" campaign., 58 p.

89. Consumer marketing/advertising/promotion plan, 1982

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Beef Industry Council of the National Livestock and Meat Board (author)
Format:: Report
Publication Date:: 1982
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08282
Notes:: Evans, AgComm teaching, Columbus, OH : Management Horizons, Inc., 1982. 75 p.

90. Commodity and brand advertising in the US orange juice market

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Behr, Robert M. (author), Fairchild, Gary F. (author), Lee, Jonq-Ying (author), and University of Florida; University of Florida; University of Florida
Format:: Journal article
Publication Date:: 1988-11
Published:: USA: New York : John Wiley & Sons
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06187
Journal Title:: Agribusiness
Journal Title Details:: 4 (6) : 579-589

91. Generic promotion programs for Florida citrus

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Behr, Robert M. (author), Brown, Mark G. (author), Fairchild, Gary F. (author), Lee, Jonq-Ying (author), and Research Economist, Florida Department of Citrus; Adjunct Professor, Department of Food and Resource Economics, University of Florida; Economic Research Director, Florida Department of Citrus; Adjunct Professor, Department of Food and Resource Economics, University of Florida; Research Economist, Florida Department of Citrus; Adjunct Professor, Department of Food and Resource Economics, University of Florida; Professor, Department of Food and Resource Economics, University of Florida
Format:: Conference paper
Publication Date:: 1991-08
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06163
Notes:: James F. Evans Collection; See C06148 for original, In: Nichols, John P.; Kinnucan, Henry W.; and Ackerman, Karen Z., eds. Economic effects of generic promotion programs for agricultural exports : papers presented at a symposium on evaluating economic effects of generic promotion programs for agricultural exports; 1990 February 22-23; Washington, D.C. College Station, TX : Agricultural and Food Policy Center, Department of Agricultural Economics, Texas A&M University, 1991. p. 146-157

92. Revisiting the advertising - concentration issue

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Behr, Robert M. (author), Ward, R.W. (author), and University of Florida; University of Florida
Format:: Journal article
Publication Date:: 1980
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 52 Document Number: C00634
Journal Title:: American Journal of Agricultural Economics
Journal Title Details:: 62(1) : 113-117
Notes:: AgComm Teaching

93. Advertising of farm commodities in a regulated market: the case of dairy products in Canada

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Belleza, Evelyn Tibon (author)
Format:: Abstract
Publication Date:: 1991
Published:: Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D05830
Notes:: ProQuest, UMI Dissertations Publishing. 1 page.

94. Let a thousand Web sites bloom

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bena, Ralph (author) and Chao, Freda (author)
Format:: Journal article
Publication Date:: 2001-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16692
Journal Title:: AgExporter
Journal Title Details:: 13(11) : 16-18

95. U.S. pork industry poised for global role

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Benkstein, K. (author) and Lambert, J. (author)
Format:: Journal article
Publication Date:: 1995
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 101 Document Number: C08682
Journal Title:: Agri Marketing
Journal Title Details:: 33(2) : 32-35

96. Advertising agencies' role in research projects

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Benson, Marge (author / J. Walter Thompson Company)
Format:: Paper
Publication Date:: 1985-04
Published:: USA: AgEcon
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10574
Notes:: 3 pages., Via proceedings from a seminar, "Research on effectiveness of agricultural commodity promotion," of NECC-63 Research Committee on Commodity Promotion, Arlington, Virginia, April 9-10, 1985., Research is vital as communication planning "incorporates the consumer point of view throughout."

97. Advertising farm products

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bereman, H.A. (author)
Format:: Journal article
Publication Date:: 1916-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16868
Journal Title:: Agricultural Advertising
Journal Title Details:: 27(10) : 55-56

98. Shows, services, computers aids to higher export sales

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bernitz, A. (author)
Format:: Journal article
Publication Date:: 1975
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 49 Document Number: C00233
Journal Title:: Foreign Agriculture
Journal Title Details:: 13(21): 22-23
Notes:: Phase 1

99. Chick-fil-a

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Black, Baxter (author)
Format:: Book chapter
Publication Date:: 2002
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17011
Notes:: Pages 83-84 in Baxter Black, Horseshoes, cowsocks and duckfeet. Crown Publishers, New York. 262 pages., Comments on the competitive advertising approaches used to promote consumption of dairy products, beef, pork, chicken and turkey.

100. Discussion : ongoing empirical research on generic advertising

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Blaylock, James R. (author / Economist, Economic Research Service, U.S. Department of Agriculture)
Format:: Conference paper
Publication Date:: 1992
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06450
Notes:: James F. Evans Collection; See also C06446 - C06449; Paper presented at the 1989 Commodity Advertising and Promotion Conference, In: Kinnucan, Henry W.; Thompson, Stanley R.; and Chang, Hui-Shung, eds. Commodity advertising and promotion. Ames, IA : Iowa State University Press, 1992. p. 70-76

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