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161. Extreme baby carrots: an experiment in marketing

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Script
Publication Date:: 2010-10-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C30707
Notes:: Via National Public Radio. 3 pages.

162. Phase two of beef imaging campaign launched in South Korea

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2010-12-10
Published:: South Korea
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C35723
Journal Title:: Illinois Agri News
Journal Title Details:: 33(40) : E1

163. Soybean farmer survey focuses on profitability factors

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: United Soybean Board, St. Louis, Missouri.
Format:: News release
Publication Date:: 2010-12-16
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C35726
Notes:: 2 pages.

164. Where's the beef? A look at beef industry PR (public relations)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Raymond, Richard (author)
Format:: Commentary
Publication Date:: 2011-01-17
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35865
Notes:: Meatingplace via Food Safety Network. 1 page.

165. America's sacred cow

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Butler, Matilda (author)
Format:: Book chapter
Publication Date:: 2000
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35866
Notes:: Pages 309-314 in Ronald E. Rice and Charles K. Atkin (eds.), Public communication campaigns, Third Edition, Sage Publications, Thousand Oaks, California. 428 pages.

166. Understanding the U.S. generic advertising system and its role in information management among commodities and food systems

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ward, Ronald W. (author)
Format:: Journal article
Publication Date:: 2010
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35927
Journal Title:: International Journal on Food System Dynamics
Journal Title Details:: 1(3) : 204-211

167. Effects of lamb promotion on lamb demand and imports

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Williams, Gary W. (author), Capps, Oral. Jr. (author), Dang, Trang (author), and Department of Agricultural Economics, Texas A&M University, College Station.
Format:: Report
Publication Date:: 2010
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35930
Notes:: Agribusiness, Food and Consumer Economics Research Center Commodity Research Report No. CM-01-10. 35 pages.

168. Analysis of generic dairy advertising, 1984-97

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Chandran, Ram (author), Blisard, Noel (author), Blayney, Don (author), and Allshouse, Jane (author)
Format:: Report
Publication Date:: 1999-02
Published:: USA: Economic Research Service, U.S. Department of Agriculture, Washington, D.C.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35946
Notes:: Technical Bulletin 1873. 44 pages.

169. Promoting fruit and vegetable consumption: Are coupons more effective than pure price discounts?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Leibtag, Ephraim (author) and Dong, Dianscheng (author)
Format:: Report
Publication Date:: 2010-06
Published:: USA: Economic Research Service, U.S. Department of Agriculture, Washington, D.C.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35949
Notes:: Posted at http://www.ers.usda.org/publications/ERR96, Economic Research Report 96. 31 pages.

170. The allocation of advertising and research dollars in the Florida orange juice industry

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Brown, Mark G. (author) and Spreen, Thomas H. (author)
Format:: Journal article
Publication Date:: 2010
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35952
Journal Title:: International Journal on Food System Dynamics
Journal Title Details:: 1(1) : 37-45

171. Global welfare impacts of U.S. meat promotion activities

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Brorsen, B. Wade (author), Henneberry, Shida R. (author), and Mutondo, Joao E. (author)
Format:: Journal article
Publication Date:: 2009-12
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35955
Journal Title:: Agricultural and Resource Economics Review
Journal Title Details:: 38(3) : 418-430

172. Financial benefits of Florida generic orange juice marketing

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Thomas, Arthur M. (author) and Canter, Neil (author)
Format:: Journal article
Publication Date:: 2009-12
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35956
Journal Title:: Agricultural and Resource Economics Review
Journal Title Details:: 38(3) : 431-444

173. U.S. farmers hire movie stars to sell nuts in Asia

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wozniacka, Gosia (author)
Format:: Wire release
Publication Date:: 2011-02-28
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35985
Notes:: Via CenturyLink. 2 pages.

174. World orange juice market: benefits of generic advertising

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Spreen, Thomas (author) and Jauregui, Carlos (author)
Format:: Journal article
Publication Date:: 2009
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 180 Document Number: C36118
Journal Title:: British Food Journal
Journal Title Details:: 111(8) : 852-865

175. Can you be on the pork industry's payroll and stay unbiased?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Richardson, Jill (author) and Center for Media and Democracy, Madison, Wisconsin.
Format:: Commentary
Publication Date:: 2010-06-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 180 Document Number: C36228
Notes:: Retrieved 3/22/2011, 3 pages.

176. How advertising sold milk

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Mellor, C. Michael (author)
Format:: Book review
Publication Date:: 1965-12
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36470
Journal Title:: Journal of Advertising Research
Journal Title Details:: 5(4) : 58
Notes:: Reviews a USDA research report, The effect of different level of promotional expenditures on sales of fluid milk.

177. Looking more like Walter Cronkite than Walter Mitty

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Guebert, Alan (author)
Format:: Commentary
Publication Date:: 2011-04-29
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36644
Journal Title:: Illinois AgriNews
Journal Title Details:: 34(8) : A4
Notes:: Author questions need and value of a planned national image campaign by U.S. Farmers and Ranchers Alliance.

178. Fruit growers not protected from compelled advertising

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1997-07-12
Published:: USA: Reporters Committee for Freedom of the Press, Arlington, Virginia.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36713
Journal Title:: The News Media and the Law
Notes:: Via online. 1 page.

179. Pork referendum petitioners can keep signatures secret

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2000-02
Published:: USA: Reporters Committee for Freedom of the Press, Arlington, Virginia.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36714
Journal Title:: The News Media and the Law
Notes:: Via online. 2 pages.

180. Five minutes with Daren Williams, NCBA's ambassador of beef

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Jolley, Chuck (author)
Format:: Article
Publication Date:: 2011-05-20
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36761
Notes:: Via Drovers CattleNetwork.com. 2 pages.

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