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    701. Year end provides a good time to take inventory of our public relations ideas

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author) and American Dairy Association
    Format:
    journal article
    Publication Date:
    1961-12
    Published:
    USA: American Dairy Association, Chicago, IllinoisAmerican Dairy Association
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21291
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    1(12) : 1-4

    702. Problem --solving usually begins with a very big measure of confidence

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    Journal article
    Publication Date:
    1961-11
    Published:
    USA: American Dairy Association, Chicago, IllinoisAmerican Dairy Association
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21290
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    1(11) : 1-4

    703. Special events provide excellent reasons for extra public relations efforts

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    journal article
    Publication Date:
    1961-10
    Published:
    USA: American Dairy Association, Chicago, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21287
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    1(10) : 1-3

    704. Selective perception is a tricky factor in trying to communicate a message to people

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    Journal article
    Publication Date:
    1961-09
    Published:
    USA: American Dairy Association, Chicago, Illinois.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21286
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    1(9) : 1-4

    705. Public attitudes study proves again : give people credit for being intelligent

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    Journal article
    Publication Date:
    1961-08
    Published:
    USA: American Dairy Association, Chicago, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21289
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    1(8) : 1-4

    706. People must be told more effectively how dairy products fit in weight control

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    Journal article
    Publication Date:
    1961-07
    Published:
    USA: American Dairy Association, Chicago, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21285
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    1(7) : 1-4

    707. Changing attitudes is growing challenge to the most capable of communicators

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    Journal article
    Publication Date:
    1961-06
    Published:
    USA: American Dairy Association, Chicago, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21284
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    1(6) : 1-4
    Notes:
    4p.

    709. Milk is still highly respected-- dairymen must repeat often the reason

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    Journal article
    Publication Date:
    1961-03
    Published:
    USA: American Dairy Association, Chicago, Illinois.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21281
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    3(3) : 1-8

    710. Heart disease problems may be around a long time-- dairymen cannot ignore it

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    Article
    Publication Date:
    1961-02
    Published:
    USA: American Dairy Association, Chicago, Illinois.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21279
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    1(1) : 1-8

    711. Methods of evaluating the sales effectiveness of agricultural commodity promotional programs

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson, Peter L. (author / Economic Research Service, USDA) and Economic Research Service, USDA
    Format:
    Speech
    Publication Date:
    1960
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05438
    Notes:
    AgComm teaching, Evans, Mimeographed, 1960. 10 p. Presented at National Marketing Service Workshop, Biloxi, MS, November 17, 1960.

    718. Profitable agricultural advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ward, William B. (author / Professor of Agricultural Journalism and Head of the Department of Extension Teaching and Information, Cornell University) and Professor of Agricultural Journalism and Head of the Department of Extension Teaching and Information, Cornell University
    Format:
    Book chapter
    Publication Date:
    1959
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: B04328
    Notes:
    In: Ward, William B. Reporting agriculture : through newspapers, magazines, radio, television. 2nd ed. Ithaca, NY : Comstock Publishing Associates, 1959. p. 322-355

    719. Promotion of Lamb : results of a campaign in Cleveland, Ohio

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Clement, Wendell E. (author), Havas, Nick (author), Hunter, James Scott (author), and Market Development Branch, Agricultural Marketing Service, U.S. Department of Agriculture; Market Development Branch, Agricultural Marketing Service, U.S. Department of Agriculture; Market Development Branch, Agricultural Marketing Service, U.S. Department of Agriculture
    Format:
    Report
    Publication Date:
    1958
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: B03627
    Notes:
    Washington, D.C. : U.S. Department of Agriculture, Agricultural Marketing Service, Marketing Research Division, 1958. 58 p. (U.S. Department of Agriculture. Marketing Research Report no. 292)

    721. Remarks of Lester J. Will, General Manager, American Dairy Association

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Will, Lester J. (author) and Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Speech
    Publication Date:
    1954-10-19
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36884
    Notes:
    Agricultural Publishers Association Records, Series No. 8/3/80, Box 18, Delivered at the APA annual meeting, Chicago, Illinois, October 19, 1954. 5 pages., Emphasizes the role of consumer research in guiding communications efforts.

    722. Should RFDs cooperate with free time for agricultural commodities groups when those groups are paying for coverage in other mediums

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1953-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09457
    Journal Title:
    CHATS
    Journal Title Details:
    September 1953 : 3
    Notes:
    National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 3. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center

    723. Measuring the effect of agricultural advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wolf, Alois F. (author)
    Format:
    Journal article
    Publication Date:
    1944
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11386
    Journal Title:
    Journal of Farm Economics
    Journal Title Details:
    26(2) : 327-347
    Notes:
    21 pages., Economic analyst provided evidence of "the deplorable state of affairs in the analytical procedure employed in the evaluation of the effects of advertising in the agricultural field."

    724. Building a program for increasing the consumption of milk

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Shaw, Wilfred (author)
    Format:
    Conference proceedings
    Publication Date:
    1941-01-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 112 Document Number: C10989
    Journal Title Details:
    3 pages
    Notes:
    Abstract given at The Milk Marketing Conference held during Farm and Home Week, University of Illinois, January 7, 1941

    725. Farmers plan to advertise dairy products

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Article
    Publication Date:
    1931-03-14
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36824
    Notes:
    Agricultural Publishers Association Records, Series No. 8/3/80, Box 10, Page 2 of Bulletin No. 11-B., Advocated at a meeting of the Pure Milk Association by representatives of the National Dairy Council and Illinois Department of Agriculture.

    729. Why not advertise apples?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Editorial
    Publication Date:
    1914-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16847
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    26(8) : 10
    Notes:
    "The moral of this is that the apple growers ought to undertake co-operative advertising campaigns that would create a greater market here at home." An early call for generic advertising of agricultural products?