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    704. Voluntary funding for generic advertising using a provision point mechanism: an experimental analysis of option assurance

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Messer, Kent D. (author), Kaiser, Harry M. (author), and Poe, Greg L. (author)
    Format:
    Paper
    Publication Date:
    2006-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D06764
    Notes:
    Paper presented at the American Agricultural Economics Association annual meeting, Long Beach, California, July 23-26, 2006. 33 pages.

    706. Was the Australian Meat and Livestock Corporation's advertising efficient?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Holloway, G. J. (author), Peyton, L. J. (author), and Griffith, G. R. (author)
    Format:
    Journal article
    Publication Date:
    2000-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 120 Document Number: C13717
    Journal Title:
    Australian Journal of Agricultural and Resource Economics
    Journal Title Details:
    44(1):55-81
    Notes:
    27 p

    707. We may be letting our problems blind us to opportunities for building dairy food sales

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    Journal article
    Publication Date:
    1962-05
    Published:
    USA: American Dairy Association, Chicago, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21298
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    2(5) : 1-8

    708. We need to know more about the individual decision-making processes to be effective

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Amderican Dairy Association (author) and American Dairy Association
    Format:
    Journal article
    Publication Date:
    1964-08
    Published:
    USA: American Dairy Association
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21602
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    4(8) : 1694
    Notes:
    4 pages

    710. What can we learn from the experience of the dairy promotion program?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bollman, Ray D. (author)
    Format:
    Presentation
    Publication Date:
    1987-08-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09658
    Notes:
    Outline of a presentation at a symposium, "Optimal allocation of animal industry checkoff funds: lessons from meat demand analysis," during an American Agricultural Economics Association meeting, East Lansing, Michigan, August 3, 1987. 6 pages.

    713. What farmers don't want to hear (or read)

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Drake, Steve (author / American Soybean Association)
    Format:
    Speech
    Publication Date:
    1983
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 66 Document Number: C02550
    Notes:
    James F. Evans Collection. Delmar Hatesohl Collection., Speech presented at the Agricultural Communications Conference, University of Missouri, Columbia, March 31, 1983. 5 pages.

    718. When the chips are down, a good many people turn to the facts for guidance

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    Journal article
    Publication Date:
    1962-11
    Published:
    USA: American Dairy Association, Chicago, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21304
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    2(11) : 1-4

    723. Who you reach - not always how many - is the key to successful communications

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    Journal article
    Publication Date:
    1963
    Published:
    USA: American Dairy Association, Chicago, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21306
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    3(1) : 1-4

    724. Wholesale- and farm-level impacts of generic advertising: the case of catfish

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Zidack, Walter (author), Kinnucan, Henry (author), and Hatch, Upton (author)
    Format:
    Journal article
    Publication Date:
    1992
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D05827
    Journal Title:
    Applied Economics
    Journal Title Details:
    24 : 959-968

    726. Why not advertise apples?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Editorial
    Publication Date:
    1914-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16847
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    26(8) : 10
    Notes:
    "The moral of this is that the apple growers ought to undertake co-operative advertising campaigns that would create a greater market here at home." An early call for generic advertising of agricultural products?

    729. Wisconsin dairy farmers' opinions regarding dairy product promotion

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kroupa, Eugene A. (author)
    Format:
    Questionnaire
    Publication Date:
    1977-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10667
    Notes:
    See Document D10664, the bound workbook that contains this resource. Workbook title: "Surveys made simple." Eugene A. Kroupa Collection., 9 pages., Sample questionnaire used in a workshop involving survey research.

    730. With record crop, pistachio group launches massive ad campaign

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Koger, Chris (author)
    Format:
    Journal article
    Publication Date:
    2020-10-25
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11944
    Journal Title:
    Packer
    Notes:
    Online from publication. 2 pages., Report of plans by American Pistachio Growers to promote sale of pistachios by television, print and digital advertising.

    733. Year end provides a good time to take inventory of our public relations ideas

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author) and American Dairy Association
    Format:
    journal article
    Publication Date:
    1961-12
    Published:
    USA: American Dairy Association, Chicago, IllinoisAmerican Dairy Association
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21291
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    1(12) : 1-4