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    711. Methods of evaluating the sales effectiveness of agricultural commodity promotional programs

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson, Peter L. (author / Economic Research Service, USDA) and Economic Research Service, USDA
    Format:
    Speech
    Publication Date:
    1960
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05438
    Notes:
    AgComm teaching, Evans, Mimeographed, 1960. 10 p. Presented at National Marketing Service Workshop, Biloxi, MS, November 17, 1960.

    718. Profitable agricultural advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ward, William B. (author / Professor of Agricultural Journalism and Head of the Department of Extension Teaching and Information, Cornell University) and Professor of Agricultural Journalism and Head of the Department of Extension Teaching and Information, Cornell University
    Format:
    Book chapter
    Publication Date:
    1959
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: B04328
    Notes:
    In: Ward, William B. Reporting agriculture : through newspapers, magazines, radio, television. 2nd ed. Ithaca, NY : Comstock Publishing Associates, 1959. p. 322-355

    719. Promotion of Lamb : results of a campaign in Cleveland, Ohio

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Clement, Wendell E. (author), Havas, Nick (author), Hunter, James Scott (author), and Market Development Branch, Agricultural Marketing Service, U.S. Department of Agriculture; Market Development Branch, Agricultural Marketing Service, U.S. Department of Agriculture; Market Development Branch, Agricultural Marketing Service, U.S. Department of Agriculture
    Format:
    Report
    Publication Date:
    1958
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: B03627
    Notes:
    Washington, D.C. : U.S. Department of Agriculture, Agricultural Marketing Service, Marketing Research Division, 1958. 58 p. (U.S. Department of Agriculture. Marketing Research Report no. 292)