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    633. The allocation of advertising and research dollars in the Florida orange juice industry

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    635. The breakaway brand: how great brands stand out

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    636. The customer may not always be right, but it pays to know what he really thinks

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    637. The dairy case management program: does it moove more milk?

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    638. The dairy industry should promote better reporting of milk consumption and sales

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    640. The economic value of public relations expenditures: food safety and the strawberry case

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