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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Hoos, Sidney (author)
Format:
Journal article
Publication Date:
1959-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06010
Journal Title:
Journal of Farm Economics
Journal Title Details:
41(2) : 349-363
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Causley, B.F. (author)
Format:
Journal article
Publication Date:
1981
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 52 Document Number: C00710
Journal Title:
ACE Quarterly
Journal Title Details:
64 (1) : 3-14
Notes:
AgComm Teaching
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Brown, Mark G. (author) and Spreen, Thomas H. (author)
Format:
Journal article
Publication Date:
2010
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35952
Journal Title:
International Journal on Food System Dynamics
Journal Title Details:
1(1) : 37-45
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Smither, Mark (author / Paulsen Marketing)
Format:
Journal article
Publication Date:
2012-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00014
Journal Title:
Agri Marketing
Journal Title Details:
50(5) : 28-29
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Kelly, Francis J. III (author) and Silverstein, Barry (author)
Format:
Book
Publication Date:
2005
Published:
USA: McGraw-Hill, New York, New York.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24038
Notes:
289 pages., Includes descriptions of the "Got milk?" and "Subservient Chicken" campaigns.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
American Dairy Association (author)
Format:
journal
Publication Date:
1965-02
Published:
USA: American Dairy Association, Chicago, Illinois
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21648
Journal Title:
Public Relations Tips for Dairymen
Journal Title Details:
5 (2) : 1-4
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Kaiser, Harry M. (author) and Schmit, Todd M. (author)
Format:
Paper
Publication Date:
2004-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22325
Notes:
Presented at the annual meeting of the American Agricultural Economics Association, Denver, Colorado, August 1-4, 2004. 24 pages., High increases in media advertising costs have caused a shift away from generic advertising to other promotional activities. A relatively new retail-level promotional activity is the Dairy Case Management Program aimed at improving the management, appearance, and operation of the dairy case. An evaluation of the Northwestern Hudson Valley Market program demonstrated increases in sales volume for both supermarkets/mass merchants and convenience/drug stores. However, the value of volume gains compared with program costs indicates a cost recovery time of over two years. Therefore, program success depends on the implementation of a long-run strategy with continual evaluation.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
American Dairy Association (author)
Format:
journal
Publication Date:
1966-03
Published:
USA: American Dairy Association, Chicago, Illinois
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21658
Journal Title:
Public Relations Tips for Dairymen
Journal Title Details:
6 (3) : 1-4
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Richards, Timothy J. (author) and Patterson, Paul M. (author)
Format:
Journal article
Publication Date:
1999
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18401
Journal Title:
Journal of Agricultural and Resource Economics
Journal Title Details:
23(2) : 440-462