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    571. Returns, lags and complementaries in brand and generic advertising: the demand for peanut butter

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    572. Revisiting the advertising - concentration issue

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    573. Role of diet in heart disease could become a hot issue in year ahead

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    574. Romancing the brand: the power of advertising and how to use it

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    575. Seasonality in long-run advertising elasticities for fluid milk : an application of smoothness priors

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    576. Seasonality in the consumer response to milk advertising with implications for milk promotion policy

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    577. Seasonality in the consumer response to milk advertising: implications for milk promotion policy

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    578. Selective perception is a tricky factor in trying to communicate a message to people

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