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201. Moving ads promote U.S. meat

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2013-05
Published:: South Korea
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01492
Journal Title:: Prairie Farmer
Journal Title Details:: 185(5) : 76
Notes:: Advertising U.S. red meat on the sides of trucks in South Korea. A project of the U.S. Meat Export Federation.

202. Advertising agrarian unreality: college students' preferences for agricultural commodity advertising content

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Specht, Annie R. (author) and Rhoades, Emily B. (author)
Format:: Paper
Publication Date:: 2011-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 188 Document Number: D01502
Notes:: Paper presented in the Agricultural Communications Section of the Southern Association of Agricultural Scientists annual meeting, Corpus Christi, Texas, February 6-7, 2011. 23 pages.

203. Largest communications agencies

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2013-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01547
Journal Title:: Agri Marketing
Journal Title Details:: 51(4) : 34-42

204. Meatless Monday popularity questioned by Animal Agriculture Alliance

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Meredith, Emily (author)
Format:: Journal article
Publication Date:: 2014-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D01669
Journal Title:: Beef Issues Quarterly
Notes:: Online from Cattlemen's Beef Board and National Cattlemen's Beef Association, Centennial, Colorado. 3 pages.

205. That's just how it is in the checkoff world

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Guebert, Alan (author)
Format:: Commentary
Publication Date:: 2013-08-30
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 189 Document Number: D01900
Journal Title:: Illinois AgriNews
Journal Title Details:: 36(26) : A4

206. The Humane Society of the United States et al (plaintiffs) versus Tom Vilsack, Secretary of the U.S. Department of Agriculture (defendant) Civil Action No. 12-1582 (ABJ)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: United States District Court for the District of Columbia.
Format:: Report
Publication Date:: 2013-09-25
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 189 Document Number: D01912
Notes:: 34 pages., Plaintiffs challenge the Secretary's approval of the National Pork Board's purchase of the slogan, "Pork, The Other White Meat," from the National Pork Producers Council. They also challenge the Secretary's annual approval of the payments made to NPPC under the terms of the Purchase Agreement.

207. PCCA (Plains Cotton Cooperative Association) program connects farms to fashion

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2014-04-01
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 190 Document Number: D02327
Journal Title:: CCA Communique
Journal Title Details:: : 11-12
Notes:: Cooperative Communicators Association, Bellefonte, Pennsylvania.

208. Bestwool/Bestlamb and BetterBeef networks: a successful model for private and public sector delivery partnerships

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hollier, Tim (author), Kubeil, Lyndon (author), and Purcell, Dougal (author)
Format:: Abstract
Publication Date:: 2013-08
Published:: Australia
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02436
Notes:: Page 61 - Abstract of a paper presented at the International Conference of the Australasia Pacific Extension Network (APEN), Lincoln University, Christchurch, New Zealand, August 26-28, 2013. 100 pages.

209. Where's the beef from? Beef industry weighs effects of country-of-origin labeling

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Krebs, Candace (author)
Format:: Article
Publication Date:: 2002-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14408
Journal Title:: Agri Marketing
Journal Title Details:: 40(3) : 34,36

210. House that soy built leaves visions of soybeans dancing in their heads

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gardner, Den (author)
Format:: Article
Publication Date:: 2002-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14409
Journal Title:: Agri Marketing
Journal Title Details:: 40(3) : 38-39

211. Print picked for pepper growers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hartke, Debby (author)
Format:: Article
Publication Date:: 2002-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14413
Journal Title:: Agri Marketing
Journal Title Details:: 40(3) : 51

212. Raised in the U.S.A.: the Catfish Institute addresses fishy issue with strategic marketing campaign

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Agri Marketing staff (author)
Format:: Article
Publication Date:: 2002-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14415
Journal Title:: Agri Marketing
Journal Title Details:: 40(4) : 64-68

213. Optimal producer investment in generic advertising: the case of fluid milk in Ontario and Quebec

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Goddard, E.W. (author) and McCutcheon, M.L. (author)
Format:: Journal article
Publication Date:: 1993
Published:: Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14789
Journal Title:: Canadian Journal of Agricultural Economics
Journal Title Details:: 41(3) : 329-347

214. A double-hurdle approach to advertising: the case of cheese

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Blisard, N. (author) and Blaylock, J.R. (author)
Format:: Journal article
Publication Date:: 1992
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14791
Journal Title:: Agribusiness
Journal Title Details:: 8(2) : 109-120

215. Optimal investment in generic advertising and research: the case of the Canadian supply-managed egg market

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Goddard, E.W. (author) and Chye, K.M. (author)
Format:: Journal article
Publication Date:: 1994
Published:: Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14793
Journal Title:: Agribusiness
Journal Title Details:: 10(2) : 145-166

216. Commodity supply response to a producer-financed advertising program: the California avacado industry

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Carman, H.F. (author) and Green, R.D. (author)
Format:: Journal article
Publication Date:: 1993
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14794
Journal Title:: Agribusiness
Journal Title Details:: 9(6) : 605-621

217. U.S. overseas promotion programs for peanuts: an examination of trade and market development

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Halliburton, K. (author) and Henneberry, S.R. (author)
Format:: Journal article
Publication Date:: 1993
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14796
Journal Title:: Agribusiness
Journal Title Details:: 9(6) : 569-583

218. A comparative analysis of export promotion programs for U.S. wheat and red meats

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Halliburton, K. (author) and Henneberry, S.R. (author)
Format:: Journal article
Publication Date:: 1995
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14797
Journal Title:: Agribusiness
Journal Title Details:: 11(3) : 207-221

219. Lag structures in commodity advertising research

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lee, J.Y. (author) and Brown, M.G. (author)
Format:: Journal article
Publication Date:: 1992
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14799
Journal Title:: Agribusiness
Journal Title Details:: 8(2) : 143-154

220. Perceptual dimensions that influence consumers' choices of milk type for beverage use

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Miles, H. (author), Schwager, S.J. (author), and Lenz, J.E. (author)
Format:: Journal article
Publication Date:: 1995
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14800
Journal Title:: Agribusiness
Journal Title Details:: 11(3) : 263-272

221. Commodity advertising pays - or does it? What it takes to keep those raisins dancing

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Carman, H.F. (author), Green, R.D. (author), and Mandour, G.J. (author)
Format:: Journal article
Publication Date:: 1995
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14801
Journal Title:: California Agriculture
Journal Title Details:: 46(2) : 9-12

222. Econometric measurement of generic advertising

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Forker, O.D. (author), Kinnucan, H. W. (author), and International Dairy Federation, Brussels, Belgium
Format:: Report
Publication Date:: 1991
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14802
Notes:: viii: 77 (9202)

223. Commodity advertising: the economics and measurement of generic programs

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Forker, O.D. (author) and Ward, R.W. (author)
Format:: Book
Publication Date:: 1993
Published:: USA: Lexington Books, New York.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14803
Notes:: 294 pages.

224. Commodity checkoff programs: a self-help marketing tool for the nation's farmers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Forker, O.D. (author) and Ward, R.W. (author)
Format:: Journal article
Publication Date:: 1993
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14804
Journal Title:: Choices

225. Assessing effects of prices and advertising on purchases of finfish and shellfish in a local market in Texas

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Capps, O., Jr. (author) and Lambregts, J.A. (author)
Format:: Journal article
Publication Date:: 1991
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14805
Journal Title:: Southern Journal of Agricultural Economics
Journal Title Details:: 23(1) : 181-194

226. Import demand for U.S. fresh grapefruit: effect of U.S. promotion programs and trade policies of importing nations

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Capps, O., Jr. (author), Fuller, S. (author), and Bellow, H. (author)
Format:: Journal article
Publication Date:: 1992
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14806
Journal Title:: Southern Journal of Agricultural Economics
Journal Title Details:: 24(1) : 251-260

227. Optimal international promotion expenditure for differentiated products

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Goddard, E.W. (author) and Conboy, P. (author)
Format:: Journal article
Publication Date:: 1993
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14807
Journal Title:: Review of Marketing and Agricultural Economics
Journal Title Details:: 61(1) : 49-62

228. Generic advertising wearout

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kinnucan, H. W. (author), Chang, H.S. (author), and Venkateswaran, M. (author)
Format:: Journal article
Publication Date:: 1993
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14808
Journal Title:: Review of Marketing and Agricultural Economics
Journal Title Details:: 61(3) : 401-416

229. The U.S. export enhancement program: prospects under the food, agriculture, conservation and trade act of 1990

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Haley, S.L. (author)
Format:: Journal article
Publication Date:: 1992
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14809
Journal Title:: Food Policy
Journal Title Details:: 17 : 129-140

230. Federal export promotion and international trade of U.S. red meats

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Halliburton, K. (author) and Henneberry, S.R. (author)
Format:: Journal article
Publication Date:: 1993
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14810
Journal Title:: Journal of Agribusiness
Journal Title Details:: 11(1) : 1-23

231. Information, advertising, and health choices: a study of the cereal market

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ippolito, P.M. (author) and Mathios, A.D. (author)
Format:: Journal article
Publication Date:: 1990
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14811
Journal Title:: RAND Journal of Economics
Journal Title Details:: 21(3) : 459-479

232. Television advertising and beef demand: an econometric analysis of "split-cable" household panel scanner data

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Jensen, H.H. (author) and Schroeter, J.R. (author)
Format:: Journal article
Publication Date:: 1992
Published:: Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14815
Journal Title:: Canadian Journal of Agricultural Economics
Journal Title Details:: 40 : 271-294

233. Generic advertising and the structural heterogeneity hypothesis

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kinnucan, H. W. (author) and Venkateswaran, M. (author)
Format:: Journal article
Publication Date:: 1994
Published:: Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14816
Journal Title:: Canadian Journal of Agricultural Economics
Journal Title Details:: 42 : 381-396

234. Evaluation of fluid milk advertising in Ontario: the importance of functional form

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kinnucan, H. W. (author) and Venkateswaran, M. (author)
Format:: Journal article
Publication Date:: 1990
Published:: Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14817
Journal Title:: Canadian Journal of Agricultural Economics
Journal Title Details:: 38 : 471-488

235. Optimal producer and social payoff from generic advertising: the case of the Canadian supply-managed egg sector

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: McCutcheon, M.L. (author) and Goddard, E. (author)
Format:: Journal article
Publication Date:: 1991
Published:: Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14818
Journal Title:: Canadian Journal of Agricultural Economics
Journal Title Details:: 40 : 1-24

236. Approximating farm-level returns to incremental advertising expenditure: methods and an application to the Australian meat industry

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Piggott, R.R. (author), Piggott, N.E. (author), and Wright, V.E. (author)
Format:: Journal article
Publication Date:: 1995
Published:: Australia
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14819
Journal Title:: American Journal of Agricultural Economics
Journal Title Details:: 77(3) : 497-511

237. Impacts of the targeted export assistance program on U.S. exports of U.S. applies, U.S. table grapes, and California citrus

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Sparks, A.L. (author)
Format:: Journal article
Publication Date:: 1992
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14820
Journal Title:: Journal of International Food and Agribusiness Marketing
Journal Title Details:: 4(2) : 1-22

238. Evaluating generic milk promotion effectiveness with an imperfect competition model

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Forker, O. (author), Kaiser, H.M. (author), Lenz, J.E. (author), Suzuki, N. (author), and Kobayashi, K. (author)
Format:: Journal article
Publication Date:: 1994
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14821
Journal Title:: American Journal of Agricultural Economics
Journal Title Details:: 76(2) : 296-302

239. Distribution of gains from research and promotion in multi-stage production systems: the case of the U.S. beef and pork industries

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wohlgenant, M.K. (author)
Format:: Journal article
Publication Date:: 1993
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14822
Journal Title:: American Journal of Agricultural Economics
Journal Title Details:: 75 : 642-651

240. Evaluating generic dairy advertising impacts on retail, wholesale, and farm milk markets

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Forker, O.D. (author), Kaiser, H.M. (author), Lenz, J.E. (author), and Sun, C.H. (author)
Format:: Journal article
Publication Date:: 1992
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14823
Journal Title:: Journal of Agricultural Economics Research
Journal Title Details:: 44(4) : 3-18

241. Development and measurement of farm-to-retail price linkage for evaluating dairy advertising effectiveness

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wohlgenant, M.C. (author) and Clary, C.R. (author)
Format:: Journal article
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14824
Journal Title:: Journal of Agricultural Economics Research
Journal Title Details:: 44(4) : 18-28

242. Generic promotion of beef: measuring the impact of the U.S. beef checkoff

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ward, R.W. (author) and Lambert, C. (author)
Format:: Journal article
Publication Date:: 1993
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14825
Journal Title:: Journal of Agricultural Economics
Journal Title Details:: 44(3) : 455-466

243. Will you vote to dump the Dairy Board?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Forker, O.D. (author) and Lenz, J.E. (author)
Format:: Journal article
Publication Date:: 1993
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14849
Journal Title:: Hoard's Dairyman

244. Why killing those insectuous checkoffs won't help you much

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Looker, Dan (author)
Format:: Journal article
Publication Date:: 2002-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15565
Journal Title:: Successful Farming
Journal Title Details:: 100(9): 15
Notes:: 1 p.

245. Annotated bibliography of generic commodity promotion research (revised)

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Bibliography
Publication Date:: 1996
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15586
Notes:: 29 p., Cornell Commodity Promotion Research Program, Cornell University, Ithaca, NY

246. Vigortone promotes farm products, tries to get others involoved

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Magazine article
Publication Date:: 1969-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15615
Journal Title:: New Agriculture
Journal Title Details:: Fall/1969: pp 10-11
Notes:: 2 p.

247. Is advertising the answer

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Magazine article
Publication Date:: 1957-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: C15770
Journal Title:: Ohio Farm Bureau News
Journal Title Details:: June 1957
Notes:: 1 p.

248. New soybean organization launched to put interests of soybean farmers above those of corporate agribusiness

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: News release
Publication Date:: 2002-10-24
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: C15797
Notes:: 2 p., From CropChoice.com

249. Stay granted by appeals court to continue pork checkoff

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Press release
Publication Date:: 2002-11-15
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: C15977
Notes:: 1 p., National Pork Board

250. Court rules against pork checkoff

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: News release
Publication Date:: 2002-10-28
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: C16004
Notes:: 1 p., National Pork Board

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