Subject Term: commodity promotion - Bibleaves Search Results

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81. Approximating farm-level returns to incremental advertising expenditure: methods and an application to the Australian meat industry

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Piggott, R.R. (author), Piggott, N.E. (author), and Wright, V.E. (author)
Format:: Journal article
Publication Date:: 1995
Published:: Australia
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14819
Journal Title:: American Journal of Agricultural Economics
Journal Title Details:: 77(3) : 497-511

82. Approximating farm-level returns to incremental advertising expenditure: methods and an application to the Australian meat industry

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Piggott, R.R. (author / University of New England, Armidale, Australia), Piggott, N.E. (author / University of California, Davis), and Wright, V.E. (author / University of New England, Armidale, Australia)
Format:: Journal article
Publication Date:: 1995-08
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 105 Document Number: C09154
Journal Title:: American Journal of Agricultural Economics
Journal Title Details:: 77(3) : 497-511

83. Are (commodity) checkoffs doing the job? (deductions from sales of crops and livestock, used to finance research and promotion, farmer opinion polls)

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1979-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 50 Document Number: C00349
Journal Title:: Progressive Farmer
Journal Title Details:: 94(4) : 15
Notes:: Phase I, Progressive Farmer for the West

84. Are assessments for generic advertising optimal if products are differentiated?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Crespi, John M. (author) and Marette, Stephan (author)
Format:: Conference paper
Publication Date:: 2000-07-30
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 104 Document Number: C09051
Journal Title Details:: 21 pages
Notes:: Selected paper for American Agricultural Economics Association (AAEA) Annual Meeting, Tampa, Florida, USA July 30-August 2, 2000

85. Ask yourself - what do you expect people to do as a result of your P.R. program?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1962-06
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21299
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 2(6) : 1-4

86. Asparagus! (a Stalk-umentary)

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Review
Publication Date:: 2006-06
Published:: USA: W.K. Kellogg Foundation, Battle Creek, Michigan.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24463
Journal Title:: Routes of Change
Journal Title Details:: 34
Notes:: Retrieved June 21, 2006, Describes this film (winner of the Good Food Award) about challenges facing the self-proclaimed Asparagus Capital of the Nation in rural Michigan.

87. Assessing consumer willingness to pay for ground bison given nutrition information

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Yang, Shang-Ho (author) and Woods, Timothy A. (author)
Format:: Paper
Publication Date:: 2013-02-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00901
Notes:: Paper presented at the Southern Agricultural Economics Association annual meeting, Orlando, Florida, February 3-5, 2013. 16 pages.

88. Assessing effects of prices and advertising on purchases of finfish and shellfish in a local market in Texas

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Capps, O., Jr. (author) and Lambregts, J.A. (author)
Format:: Journal article
Publication Date:: 1991
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14805
Journal Title:: Southern Journal of Agricultural Economics
Journal Title Details:: 23(1) : 181-194

89. Assessing the effectiveness of MPP and TEA advertising and promotion efforts in the Japanese market for meats

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Comeau, Allison (author), Mittelhammer, Ron C. (author), and Wahl, Thomas I. (author)
Format:: Journal article
Publication Date:: 1997-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 111 Document Number: C10710
Journal Title:: Journal of Food Distribution Research
Journal Title Details:: <28 (2): 27-35>
Notes:: AgEcon Search: Research in Agricultural Economics

90. Assessing the effectiveness of fluid milk advertising in Ontario

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Goddard, E.W. (author), Tielu, A. (author), and Goddard: Assistant Professor, Department of Agricultural Economics and Business, University of Guelph, Guelph, Ontario, Canada; Tielu: Doctoral Student, Department of Agricultural Economics and Business, University of Guelph, Guelph, Ontario, Canada
Format:: Journal article
Publication Date:: 1988
Published:: Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03081
Journal Title:: Canadian Journal of Agricultural Economics
Journal Title Details:: 36(2) : 261-278
Notes:: James F. Evans Collection

91. Assessing the impact of generic advertising of fluid milk products in Texas

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Capps, Oral, Jr. (author), Moen, Daniel S. (author), and Capps: Professor, Department of Agricultural Economics, Texas A&M University; Moen: Business Analyst, Tri-Valley Growers, San Francisco, CA
Format:: Conference paper
Publication Date:: 1992
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06447
Notes:: James F. Evans Collection; Paper presented at the 1989 Commodity Advertising and Promotion Conference, In: Kinnucan, Henry W.; Thompson, Stanley R.; and Chang, Hui-Shung, eds. Commodity advertising and promotion. Ames, IA : Iowa State University Press, 1992. p. 24-39

92. Associations assume greater role in agri-marketing

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gunn, A. (author)
Format:: Journal article
Publication Date:: 1985
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 52 Document Number: C00673
Journal Title:: Agri Marketing
Journal Title Details:: 23(1) : 50
Notes:: AgComm Teaching

93. Auditors criticize management of milk ad campaign

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Associated Press (author)
Format:: Journal article
Publication Date:: 1998-12-18
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 108 Document Number: C10240
Journal Title:: Illinois AgriNews
Journal Title Details:: 22(46) : 37

94. Authentic passion about Colombia

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Molleda, Juan-Carlos (author)
Format:: Journal article
Publication Date:: 2009-04
Published:: Colombia: International Public Relations Association
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29034
Journal Title:: Frontline
Notes:: Reports on efforts to revamp the image of a sombrero-clad farmer named Juan Valdez who has served as a coffee ambassador to the world since 1959.

95. BQA campaign links industry, consumers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Barnhart, Walt (author)
Format:: Journal article
Publication Date:: 2019-11-01
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11077
Journal Title:: Drovers
Notes:: 3 pages., Via online issue., Describes communications campaign about the Beef Quality Assurance program of the National Cattlemen's Beef Association.

96. Baby carrots take on junk food with hip marketing campaign

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Horovitz, Bruce (author)
Format:: Journal article
Publication Date:: 2010-09-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C30706
Journal Title:: USA Today
Notes:: Via online issue. 2 pages.

97. Be honest with yourself: is your story really worth newspaper space or radio and TV time?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1962-09
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21302
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 2(9) : 1-4

98. Beef board approves promotion budget

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Frazier, Kendal (author) and McDermott, Tom (author)
Format:: News release
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08320
Notes:: Evans, AgComm teaching, St. Louis, MO : Cattlemen's Beef Promotion and Research Board, November 12, 1986. 2 p.

99. Beef case could have ripple effect

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Teinowitz, Ira (author)
Format:: Journal article
Publication Date:: 2004-05-31
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21557
Journal Title:: Advertising Age
Journal Title Details:: 75(22) : 4+

100. Beef checkoff educates consumers about irradiated beef

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Research report
Publication Date:: 2004-05-11
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: C20401
Notes:: 2 pages

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