Search

    Start Over Subject Term commodity promotion

    401. Legal concerns facing commodity promotion programs

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    McLeod, Mike (author) and Watkinson, Wayne (author)
    Format:
    Conference paper
    Publication Date:
    1993
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07808
    Notes:
    James F. Evans Collection, see C07805 for original, In: Walter J. Armbruster and John E. Lenz, eds. Commodity promotion policy in a global economy: proceedings of a symposium, October 22-23, 1992, Arlington, Virginia. Oak Brook, IL: Farm Foundation, 1993. p. 16-27.

    403. Let's take action to reach teen-age girls with a strong milk message

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    Journal article
    Publication Date:
    1962
    Published:
    USA: American Dairy Association, Chicago, IllinoisAmerican Dairy Association
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21292
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    2(1) : 1-8

    405. Local, egional produce gains consumer interest

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sowder, Amy (author)
    Format:
    Commentary
    Publication Date:
    2020-07-17
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11758
    Journal Title:
    Packer
    Notes:
    Online from publisher. 3 pages., Case examples in the eastern U.S. of consumer food buying from local, -in-state, and regional producers, with expressions of increased interest and preference.

    407. Looking more like Walter Cronkite than Walter Mitty

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Guebert, Alan (author)
    Format:
    Commentary
    Publication Date:
    2011-04-29
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36644
    Journal Title:
    Illinois AgriNews
    Journal Title Details:
    34(8) : A4
    Notes:
    Author questions need and value of a planned national image campaign by U.S. Farmers and Ranchers Alliance.

    408. Louisiana strawberries: consumer preferences and retail advertising

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hinson, Roger A. (author) and Bruchhaus, Michael N. (author)
    Format:
    Journal article
    Publication Date:
    2005-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: C27527
    Journal Title:
    Journal of Food Distribution Research
    Journal Title Details:
    36(1) : 86-90
    Notes:
    Via AgEcon Search.

    410. Making cotton "the fabric of our lives"

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Collins, Jennifer (author)
    Format:
    Radio transcript
    Publication Date:
    2010-11-15
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D10033
    Notes:
    Script of a "Marketplace" program segment on National Public Radio, Washington, D.C. 2 pages., Reports on a successful campaign promoting cotton in competition with "wash and wear" synthetic fabrics during the 1970s.

    411. Management decisions, public oversight and data needs

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cox, Thomas L. (author)
    Format:
    Conference paper
    Publication Date:
    1993
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07817
    Notes:
    James F. Evans Collection, see C07805 for original, In: Walter J. Armbruster and John E. Lenz, eds. Commodity promotion policy in a global economy: proceedings of a symposium, October 22-23, 1992, Arlington, Virginia. Oak Brook, IL: Farm Foundation, 1993. p. 126-131.

    413. Market research evaluation of generic product promotions : the U.S. wheat / Korean bakers case

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Branson, Robert E. (author / President, Branson Research Associates, Inc.; Professor Emeritus, Department of Agricultural Economics, Texas A&M University) and President, Branson Research Associates, Inc.; Professor Emeritus, Department of Agricultural Economics, Texas A&M University
    Format:
    Conference paper
    Publication Date:
    1991-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06162
    Notes:
    James F. Evans Collection; See C06148 for original, In: Nichols, John P.; Kinnucan, Henry W.; and Ackerman, Karen Z., eds. Economic effects of generic promotion programs for agricultural exports : papers presented at a symposium on evaluating economic effects of generic promotion programs for agricultural exports; 1990 February 22-23; Washington, D.C. College Station, TX : Agricultural and Food Policy Center, Department of Agricultural Economics, Texas A&amp;M University, 1991. p. 130-145

    414. Market research studies pile up more ideas that may help in improving the milk market

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    journal
    Publication Date:
    1965-09
    Published:
    USA: American Dairy Association, Chicago, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21655
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    5 (9) : 1-4

    417. Marketing promotion of Texas agricultural products: the rural dimension of the GO TEXAN program

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Malaga, Jaime E. (author), Xu, Bin (author), and Martinez-Mejia, Pablo (author)
    Format:
    Journal article
    Publication Date:
    2011-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00236
    Journal Title:
    Journal of Agricultural and Resource Economics
    Journal Title Details:
    43(03) : 433-442

    420. Markets segmented by regional-origin labeling with quality control

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Thompson, Stanley R. (author), Anders, Sven (author), and Herrmann, Roland (author)
    Format:
    Paper
    Publication Date:
    2006-08
    Published:
    Germany
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D06763
    Notes:
    Paper presented at the International Association of Agricultural Economists conference, Gold Coast, Australia, August 12-18, 2006. 26 pages.

    421. Measures of online advertising effectiveness: the case of orange juice

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    House, Lisa A. (author), Jiang, Yuan (author), and Salois, Matthew (author)
    Format:
    Paper
    Publication Date:
    2014-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02724
    Notes:
    Paper presented at the 2014 Agricultural and Applied Communications joint AAEA/EAAE/CAES symposium: Social networks, social media and the economics of food, Montreal, Canada, May 29-30, 2014. 17 pages.

    422. Measuring effects of varying levels of advertising investments on sales of fluid milk

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson, Peter L. (author)
    Format:
    Speech
    Publication Date:
    1965-09-20
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 19 Document Number: B02197
    Notes:
    copy in ACDC files; see also B05772, Presented at American Dairy Association, Board of Directors Meeting, Denver, CO; September 20-21, 1965

    423. Measuring the effect of agricultural advertising

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wolf, Alois F. (author)
    Format:
    Journal article
    Publication Date:
    1944
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11386
    Journal Title:
    Journal of Farm Economics
    Journal Title Details:
    26(2) : 327-347
    Notes:
    21 pages., Economic analyst provided evidence of "the deplorable state of affairs in the analytical procedure employed in the evaluation of the effects of advertising in the agricultural field."

    424. Measuring the effectiveness of beef promotion and advertising programs : final report submitted to The National Live Stock and Meat Board

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jensen, Helen H. (author / Associate Professor of Economics and Head of the Food and Nutrition Policy Division, Center for Agricultural and Rural Development, Iowa State University) and Associate Professor of Economics and Head of the Food and Nutrition Policy Division, Center for Agricultural and Rural Development, Iowa State University
    Format:
    Report
    Publication Date:
    1988-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 74 Document Number: C03733
    Notes:
    James F. Evans Collection, Ames, IA : Center for Agricultural and Rural Development, Iowa State University, 1988. 80 p.

    425. Measuring the effects of generic price and nonprice promotional activities: the case of Washington apples

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    van Voorthuizen, Hilde (author), Schotzko, Tom (author), and Mittelhammer, Ron (author)
    Format:
    Paper
    Publication Date:
    2002-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22285
    Notes:
    Presented at the annual meeting of American Agricultural Economics Association, Long Beach, Californa, July 28-31, 2002. 30 pages.

    426. Measuring the effects of non-price promotion on U.S. poultry meat product exports

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jan, M. (author), Huang, C.L. (author), and Epperson, J.E. (author)
    Format:
    Conference paper
    Publication Date:
    1998
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 106 Document Number: C09322
    Notes:
    American Agricultural Economics Association 1998 Annual Meeting in Salt Lake City, UT, August 2-5, 1998. 12 p.

    427. Measuring the impact of advertising and promotion: single- or multiple-equation systems? A case study of the Washington apple industry

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mittelhammer, Ron C. (author), van Voorthuizen, Hilde (author), and Schotzko, R. Thomas (author)
    Format:
    Journal article
    Publication Date:
    2003-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22312
    Journal Title:
    Journal of Food Distribution Research
    Journal Title Details:
    34(1) : 134-152

    428. Measuring the impact of promotion

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson, Peter L. (author / Economic Research Service, USDA) and Economic Research Service, USDA
    Format:
    Speech
    Publication Date:
    1965
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05437
    Notes:
    AgComm teaching, Evans, Mimeographed, 1965. 11 p. Presented at the Advertising and Promotion Workshop, Virginia Polytechnical Institute, Charlottesville, VA, July 21-23, 1965.

    429. Measuring the potential economic impact of a regional agricultural promotion campaign: the case of South Carolina

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carpio, Carlos E. (author) and Isengildina-Massa, Olga (author)
    Format:
    Paper
    Publication Date:
    2009-02-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29752
    Notes:
    Presented at the annual meeting of Southern Agricultural Economics Association, Atlanta, Georgia, January 31-February 3, 2009. 26 pages.

    430. Measuring wool promotion response with household survey data

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Beare, Steve (author), Dewbre, Joe (author), and Senior Economists, Australian Bureau of Agricultural and Resource Economics, Canberra, Australia; Senior Economists, Australian Bureau of Agricultural and Resource Economics, Canberra, Australia
    Format:
    Conference paper
    Publication Date:
    1992
    Published:
    Australia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06463
    Notes:
    James F. Evans Collection; Paper presented at the 1989 Commodity Advertising and Promotion Conference, In: Kinnucan, Henry W.; Thompson, Stanley R.; and Chang, Hui-Shung, eds. Commodity advertising and promotion. Ames, IA : Iowa State University Press, 1992. p. 285-301

    432. Meatless Monday popularity questioned by Animal Agriculture Alliance

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Meredith, Emily (author)
    Format:
    Journal article
    Publication Date:
    2014-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D01669
    Journal Title:
    Beef Issues Quarterly
    Notes:
    Online from Cattlemen's Beef Board and National Cattlemen's Beef Association, Centennial, Colorado. 3 pages.

    433. Meeting filled milk competition by expanding milk markets through dairy promotion and research

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hatfield, Hollis A. (author)
    Format:
    Conference proceedings
    Publication Date:
    1969-01-29
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 112 Document Number: C10990
    Journal Title Details:
    3 pages
    Notes:
    Presented at Dairy Marketing Sessions in the Eleventh Annual Agricultural Industries Forum, University of Illinois, January 29 &amp; 30, 1969

    436. Methods of evaluating the sales effectiveness of agricultural commodity promotional programs

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson, Peter L. (author / Economic Research Service, USDA) and Economic Research Service, USDA
    Format:
    Speech
    Publication Date:
    1960
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05438
    Notes:
    AgComm teaching, Evans, Mimeographed, 1960. 10 p. Presented at National Marketing Service Workshop, Biloxi, MS, November 17, 1960.

    437. Midwest Dairy promotes "moon milk" on U-M campus

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Article
    Publication Date:
    2018-10-30
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12013
    Journal Title:
    The Farmer
    Notes:
    Online from Farm Progress website. 6 pages., Describes a special event on the University of Minnesota campus involving free "moon milk" for students. "The warm, frothy milk-based beverage was described by Health magazine as 'a trendy new insomnia fighter...popping up all over social media, often in colorful hues'."

    441. Milk is still highly respected-- dairymen must repeat often the reason

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    Journal article
    Publication Date:
    1961-03
    Published:
    USA: American Dairy Association, Chicago, Illinois.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21281
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    3(3) : 1-8

    445. Milk tailors effort to teens

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fitzgerald, Kate (author)
    Format:
    Journal article
    Publication Date:
    2002-02-18
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22224
    Journal Title:
    Advertising Age
    Journal Title Details:
    73(7) : 16
    Notes:
    Describes plans for "Got Milk?" and milk mustache ads to be directed to teens in 100 cities, via rock music.

    447. Milk's mustache wiped off

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Guebert, Alan (author)
    Format:
    Article
    Publication Date:
    2004-02-27
    Published:
    Food Routes Network, Millheim, Pennsylvania
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 135 Document Number: C20677
    Notes:
    5 pages; The Final Word issue 88

    451. More heat on farm-product ads

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cuneo, Alice Z. (author) and Gleason, Mark (author)
    Format:
    Journal article
    Publication Date:
    1996-04-29
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18376
    Journal Title:
    Advertising Age
    Journal Title Details:
    67(18) : 12
    Notes:
    "Joseph Gallo Farms has asked the federal court to eliminate fees paid to the California Milk Advisory Board. The lawsuit contends that advertising for California cheese is a complete waste of money. The suite is the latest in a battle over the more than $300 million that farmers were required to pay during the past 4 years."

    454. My spokeschicken would make you run for your burger

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pitts, Lee (author)
    Format:
    Commentary
    Publication Date:
    2007-10-31
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26649
    Journal Title:
    Farm World
    Journal Title Details:
    53(39) : 7B
    Notes:
    Tongue in cheek, the author explores the idea that those who promote consumption of farm products need to use mascots. "We may neet to put a funny face on our productà"

    455. NAFB programs are essential communications tools

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Thornton, Mace (author / Vice-president, United Soybean Board)
    Format:
    Journal article
    Publication Date:
    2020
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D11690
    Journal Title:
    Agri Marketing
    Journal Title Details:
    58(3) : 21
    Notes:
    Author emphasizes the value of farm broadcasters in sharing information about the numerous initiatives supported by the agricultural organizations such as the American Soybean Association.

    463. New York committee for increased milk use helps industry solve public relations problems

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    Journal article
    Publication Date:
    1962-08
    Published:
    USA: American Dairy Association, Chicago, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21301
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    2(8) : 1-4

    464. New York's milk promotion program continues successful

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Forker, Olan D. (author), Thompson, Stanley R. (author), and Agricultural Economics, Michigan State University; Agricultural Economics, Cornell University
    Format:
    Journal article
    Publication Date:
    1978-11-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05480
    Journal Title:
    Hoard's Dairyman
    Journal Title Details:
    123 : 1285
    Notes:
    Evans, AgComm teaching

    465. New ideas about how people behave pose a challenge in planning communications

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    journal
    Publication Date:
    1965
    Published:
    USA: American Dairy Association, Washington, D.C.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21647
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    5 (1) :1-4

    466. New insights into supermarket promotions via scanner data analysis: the case of milk

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Green, Geoffrey M. (author) and Park, John L. (author)
    Format:
    Journal article
    Publication Date:
    1998-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22314
    Journal Title:
    Journal of Food Distribution Research
    Journal Title Details:
    29(3) : 44-53
    Notes:
    Advertising effects were positive and stastically significant. The response to advertising was much more pronounced for reduced-fat milk types than it was for whole milk.

    472. New varieties and the returns to commodity promotion: Washington Fuji apples

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Richards, T.J. (author) and Patterson, P.M. (author)
    Format:
    Conference paper
    Publication Date:
    1998-08-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 107 Document Number: C10132
    Notes:
    search from AgEcon., American Agricultural Economics Association Annual Meeting, August 2-5, 1998, Salt Lake City, Utah. 1998 17 p., The Fugi apple variety is relatively new in the U.S. As a new product, questions concern the relative impact of consumer learning by experience, by variety-specific promotion, or by generic apple promotion. Estimates show each to have a positive impact. Changes in producer surplus provide a base-scenario benefit-cost ratio of 11.98.

    473. Newspaper advertising of apples in North Carolina : characteristics and comparisons across cities and time

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ghura, Dhaneshwar (author), Schrimper, Ronald A. (author), and Department of Economics, North Carolina State University, Raleigh, NC
    Format:
    Conference paper
    Publication Date:
    1992
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06446
    Notes:
    James F. Evans Collection; Paper presented at the 1989 Commodity Advertising and Promotion Conference, In: Kinnucan, Henry W.; Thompson, Stanley R.; and Chang, Hui-Shung, eds. Commodity advertising and promotion. Ames, IA : Iowa State University Press, 1992. p. 3-23

    474. Non-brand advertising sells milk

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    United Dairy Industry Association (author)
    Format:
    Brochure
    Publication Date:
    1982
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08383
    Notes:
    Evans, AgComm teaching, Rosemont, IL : United Dairy Industry Association, [1982?]. 11 p.

    481. Oink tweets top 10,000

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jordahl, Rick (author)
    Format:
    Journal article
    Publication Date:
    2009-08-17
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29270
    Journal Title:
    Pork
    Notes:
    Via online issue. 1 page., Describes early results of the #oink Twitter campaign urging the public and the media to stop the reference to "swine flu" and instead refer to it as "H1N1 flu."

    482. On improving econometric analyses of generic advertising impacts

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kaiser, Harry M. (author) and Toek, William G. (author)
    Format:
    Working paper
    Publication Date:
    1999-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 112 Document Number: C10934
    Journal Title Details:
    26 pages
    Notes:
    Cornell University/Department of Agricultural, Resource and Managerial Economics/Warren Hall/ Ithaca, NY 14853-7801, Working Paper 99-07

    485. Optimal choice of generic milk advertising expenditures by media outlet

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kaiser, Harry M. (author), Liu, Donald (author), and Pritchett, J.G. (author)
    Format:
    Journal article
    Publication Date:
    1998-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22306
    Journal Title:
    Journal of Agricultural and Resource Economics
    Journal Title Details:
    23(1) : 155-169
    Notes:
    Results show profits would have increased if funds had been reallocated from television to radio, print and outdoor media outlets.

    486. Optimal choice of generic milk advertising expenditures by media outlet

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pritchett, James G. (author), Liu, Donald J. (author), and Kaiser, Harry M. (author)
    Format:
    Journal article
    Publication Date:
    1998-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06017
    Journal Title:
    Journal of Agricultural and Resource Economics
    Journal Title Details:
    23(1) : 155-169

    487. Optimal generic advertising in an imperfectly competitive food industry with variable proportions

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kinnucan, H. W. (author)
    Format:
    Paper
    Publication Date:
    2002-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22290
    Notes:
    Presented at the annual meeting of the American Agricultural Economics Association, Long Beach, California, July 28-31, 2002. 30 pages.

    490. Optimal producer and social payoff from generic advertising: the case of the Canadian supply-managed egg sector

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    McCutcheon, M.L. (author) and Goddard, E. (author)
    Format:
    Journal article
    Publication Date:
    1991
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14818
    Journal Title:
    Canadian Journal of Agricultural Economics
    Journal Title Details:
    40 : 1-24

    491. Optimal producer investment in generic advertising: the case of fluid milk in Ontario and Quebec

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Goddard, E.W. (author) and McCutcheon, M.L. (author)
    Format:
    Journal article
    Publication Date:
    1993
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14789
    Journal Title:
    Canadian Journal of Agricultural Economics
    Journal Title Details:
    41(3) : 329-347

    492. Optimal stochastic advertising strategies for the U.S. beef industry

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lee, Kun C. (author), Schraufnagel, Stanley (author), Heady, Earl. O. (author), and Center for Agricultural and Rural Development, Ames, Iowa
    Format:
    Report
    Publication Date:
    1982
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: C24986
    Notes:
    CARD Series No. 82-13. 6 pages.

    494. Organic food: what we know (and do not know) about consumers

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pearson, David (author), Henryks, Joanna (author), and Jones, Hannah (author)
    Format:
    Journal article
    Publication Date:
    2011
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37270
    Journal Title:
    Renewable Agriculture and Food Systems
    Journal Title Details:
    26 : 171-177

    496. Own and cross-effect of social media on demand for fresh produce: a case of consumer preference for California versus Florida strawberry

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Chen, Xuqi (author), Gao, Zhifeng (author), and House, Lisa (author)
    Format:
    Poster
    Publication Date:
    2016-02
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08714
    Notes:
    Poster presented at the Southern Agricultural Economics Association annual meeting, San Antonio, Texas, February 6-9, 2016. 24 pages.

    498. Paid advertising often plays key role in well planned public relations program

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    Journal article
    Publication Date:
    1964-05
    Published:
    USA: American Dairy Association, Chicago, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21322
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    4[5) : 1-2

    499. Painting for the brand: spreading paint and the Certified Angus Beef Brand across America's barns

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bechtel, Wyatt (author)
    Format:
    Journal article
    Publication Date:
    2018-11
    Published:
    Lenexa, Kansas: Drovers CattleNetwork
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10024
    Journal Title:
    Drovers Cattlenetwork
    Journal Title Details:
    : 20
    Notes:
    Features a campaign, "Brand the Barn," that involves painting the Certified Angus Beef logo on barns throughout the nation.

    500. Panel data double-hurdle model: an application to dairy advertising

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Chung, Chanjin (author) and Dong, Diansheng (author)
    Format:
    Paper
    Publication Date:
    2001-08-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: C13978
    Notes:
    30 p., AAEA (American Agricultural Economics Association) National Meetings, August 5-8, 2001-Chicago, Illinois,