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    162. The pork story: legend and legacy

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Paul, Rolland (author), Garner, J. Marvin (author), and Sweet, Orville K. (author)
    Format:
    Book
    Publication Date:
    1991
    Published:
    USA: Lowell Press, Inc., Kansas City, Missouri
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16624
    Notes:
    197 pages., Communications aspects include information about "The Nitrite Fiasco" and advertising campaigns such as "The Lean Theme" and "Pork - the Other White Meat."

    168. Why not advertise apples?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Editorial
    Publication Date:
    1914-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16847
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    26(8) : 10
    Notes:
    "The moral of this is that the apple growers ought to undertake co-operative advertising campaigns that would create a greater market here at home." An early call for generic advertising of agricultural products?

    172. How agriculture uses advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1973-11-21
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 125 Document Number: C16948
    Journal Title:
    Advertising Age
    Journal Title Details:
    44(48) : 162
    Notes:
    pages 162, 164, USDA estimates that about 1,200 farm producer organizations spend $120-130 million annually for programs to promote their goods.

    179. Chick-fil-a

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Black, Baxter (author)
    Format:
    Book chapter
    Publication Date:
    2002
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17011
    Notes:
    Pages 83-84 in Baxter Black, Horseshoes, cowsocks and duckfeet. Crown Publishers, New York. 262 pages., Comments on the competitive advertising approaches used to promote consumption of dairy products, beef, pork, chicken and turkey.

    182. Elsie the Cow (Borden's Dairy Products)

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Book chapter
    Publication Date:
    2002
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18102
    Notes:
    Pages 82-84 in Mary Cross (ed.), A century of American icons: 100 products and slogans from the 20th century consumer culture. Greenwood Press, Westport, Connecticut. 236 pages, Describes the Elsie the Cow campaign by Borden, beginning in the 1930s. By 1997 Borden had become primarily a chemical company and sold its dairy business to Mid-American Dairymen, which changed its name to the Dairy Farmers of America (DFA). DFA has rights to the Elsie and Borden trademarks which are used on DFA products.

    183. California Raisins

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Book chapter
    Publication Date:
    2002
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18104
    Notes:
    Pages 184-185 in Mary Cross (ed.), A century of American icons: 100 products and slogans from the 20th century consumer culture. Greenwood Press, Westport, Connecticut. 236 pages, Describes the "I heard it through the grapevine" campaign of the California Raisin Board during the 1980s featuring animated clay figures, via a new process Claymation.

    184. Got milk?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Book chapter
    Publication Date:
    2002
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18105
    Notes:
    Pages 202-204 in Mary Cross (ed.), A century of American icons: 100 products and slogans from the 20th century consumer culture. Greenwood Press, Westport, Connecticut. 236 pages, Describes the "Got milk?" campaign by the California Milk Processor Board during the 1990s.

    186. Romancing the brand: the power of advertising and how to use it

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Martin, David N. (author)
    Format:
    Book
    Publication Date:
    1989
    Published:
    USA: American Management Association, New York, New York.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18299
    Notes:
    215 pages, Includes brief descriptions of campaigns for FMC Furadan insecticide, Perdue Farms poultry and California raisins (Claymation technique).

    188. "Shroom ads" compelled speech

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Teinowitz, Ira (author)
    Format:
    Journal article
    Publication Date:
    2001-07-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18372
    Journal Title:
    Advertising Age
    Journal Title Details:
    72(27) : 26
    Notes:
    Reports on a U.S. Supreme Court decision involving the Mushroom Council. "Agricultural marketing campaigns totaling $600 million or more are at the center of a US Supreme Court decision last week that found farmers and growers cannot be forced to pay into programs that are solely advertising-based."

    189. More heat on farm-product ads

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cuneo, Alice Z. (author) and Gleason, Mark (author)
    Format:
    Journal article
    Publication Date:
    1996-04-29
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18376
    Journal Title:
    Advertising Age
    Journal Title Details:
    67(18) : 12
    Notes:
    "Joseph Gallo Farms has asked the federal court to eliminate fees paid to the California Milk Advisory Board. The lawsuit contends that advertising for California cheese is a complete waste of money. The suite is the latest in a battle over the more than $300 million that farmers were required to pay during the past 4 years."

    190. The economic value of public relations expenditures: food safety and the strawberry case

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Richards, Timothy J. (author) and Patterson, Paul M. (author)
    Format:
    Journal article
    Publication Date:
    1999
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18401
    Journal Title:
    Journal of Agricultural and Resource Economics
    Journal Title Details:
    23(2) : 440-462

    199. Catfish, for one, is rising to the top

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    McGrath, Roger (author)
    Format:
    Journal article
    Publication Date:
    1982-10-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18427
    Journal Title:
    Advertising Age
    Journal Title Details:
    53(43) : M-10-11, M-14-16
    Notes:
    Catfish producers trying to advance catfish from a dish favored in the South and lower Midwest to the national market.

    200. Amoco encouraged by its gasohol trial

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Neher, Jacques (author)
    Format:
    Journal article
    Publication Date:
    1979-08-20
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18434
    Journal Title:
    Advertising Age
    Journal Title Details:
    50(35) : 33
    Notes:
    Results of early tests of gasohol at the pump. Already the nation's corn farmers have formed a group to promote the usage of alcohol. Gasohol is currently being sold in 28 states.