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    151. The problem of free riding in voluntary generic advertising: parallelism and possible solutions from the lab: AJAE Appendix

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kaiser, Harry M. (author), Messer, Kent D. (author), and Schulze, William D. (author)
    Format:
    Journal article
    Publication Date:
    2007-07-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26834
    Journal Title:
    American Journal of Agricultural Economics
    Notes:
    Appendices. 12 pages., Supplementary materials to an article named in the title.

    153. The impact of pork advertising on US meat demand in the presence of competing beef advertising and food safety events

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wohlgenant, Michael K. (author), Piggott, Nicholas E. (author), Zhen, Chen (author), and Beach, Robert H. (author)
    Format:
    Paper
    Publication Date:
    2007-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 160 Document Number: C26278
    Notes:
    Presented at the American Agricultural Economics Association annual meeting, Portland, Oregon, July 29-August 1, 2007. 26 pages.

    156. The newest white meat: selected consumers' attitudes and taste perceptions of "all-natural" pork

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Telg, Ricky (author), Irani, Tracy (author), Meyers, Courtney (author), and Chodil, Katie (author)
    Format:
    Paper
    Publication Date:
    2007-02-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: C25597
    Notes:
    Retrieved March 19, 2007, Presented to the Agricultural Communications Section, Southern Association of Agricultural Scientists Annual Meeting, Mobile, Alabama, February 3-6, 2007. 18 pages.

    159. An exploratory study of the impact of non-commodity-specific agricultural promotion campaigns on consumer purchasing patterns

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Tootelian, Dennis H. (author), Liebich, Alison (author), and Thompson, Chris (author)
    Format:
    Abstract
    Publication Date:
    2007
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 170 Document Number: C28674
    Journal Title:
    Journal of Food Products Marketing
    Journal Title Details:
    13(2) : 103-122

    160. Cotton Incorporated: developing exciting new uses and marketing programs for one of the world's oldest crops

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hunt, Mitzi (author)
    Format:
    Journal article
    Publication Date:
    2007
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25468
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(1) : 52-53
    Notes:
    Posted at http://www.agrimarketing.com/show_story.php?id=44192

    162. Finding a place for pork in a changing marketplace

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2006-10
    Published:
    Canada: Alberta Pork Producers Development Corporation, Edmonton, Alberta, Canada.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: C24829
    Journal Title:
    Alberta Pork Industry Report
    Journal Title Details:
    3(5) : 1-2
    Notes:
    A benchmark study suggests industry efforts are changing consumer opinion of the pork industry for the better.

    164. Markets segmented by regional-origin labeling with quality control

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Thompson, Stanley R. (author), Anders, Sven (author), and Herrmann, Roland (author)
    Format:
    Paper
    Publication Date:
    2006-08
    Published:
    Germany
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D06763
    Notes:
    Paper presented at the International Association of Agricultural Economists conference, Gold Coast, Australia, August 12-18, 2006. 26 pages.

    165. Voluntary funding for generic advertising using a provision point mechanism: an experimental analysis of option assurance

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Messer, Kent D. (author), Kaiser, Harry M. (author), and Poe, Greg L. (author)
    Format:
    Paper
    Publication Date:
    2006-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D06764
    Notes:
    Paper presented at the American Agricultural Economics Association annual meeting, Long Beach, California, July 23-26, 2006. 33 pages.

    166. A lesson in meeting the competition head-first

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Murphy, Dan (author)
    Format:
    Commentary
    Publication Date:
    2006-06-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C24073
    Notes:
    From Meatingplace.com via Food Safety Network. 2 pages., Author suggests that the meat industry can learn lessons in marketing communication from the cotton industry.

    167. Asparagus! (a Stalk-umentary)

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Review
    Publication Date:
    2006-06
    Published:
    USA: W.K. Kellogg Foundation, Battle Creek, Michigan.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24463
    Journal Title:
    Routes of Change
    Journal Title Details:
    34
    Notes:
    Retrieved June 21, 2006, Describes this film (winner of the Good Food Award) about challenges facing the self-proclaimed Asparagus Capital of the Nation in rural Michigan.

    170. Advertising tomato

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Millner, Lyn (author)
    Format:
    Report
    Publication Date:
    2006-02-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24395
    Notes:
    "Marketplace," Minnesota Public Radio via LexisNexis Academic. 2 pages.

    172. Compelled advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hudson, David L., Jr. (author) and First Amendment Center, Vanderbilt University, Nashville, Tennessee.
    Format:
    Article
    Publication Date:
    2006
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 171 Document Number: C28711
    Notes:
    Via online report. 4 pages., Center attorney summarizes court cases involving California tree fruits, mushrooms and beef check-off controversies.

    175. Consumer Awareness of the Jersey Fresh Promotional Program

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Govindasamy, Ramu (author), Schilling, Brian (author), Sullivan, Kevin (author), Puduri, Venkata S. (author), Brown, Logan (author), and Rutgers State University
    Format:
    Paper
    Publication Date:
    2005-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27427
    Notes:
    Posted at http://dafre.rutgers.edu/documents/ramu/jerseyfreshsurvey.pdf

    176. Pork queen endangered: et tu, Alice?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Smith, Susan Lampert (author)
    Format:
    Journal article
    Publication Date:
    2005-06-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23207
    Journal Title:
    Wisconsin State Journal (Madison, Wisconsin)
    Notes:
    Via Lexis-Nexis. 2 pages., Examines whether recent cessation of the Iowa Pork Queen program may mean a similar fate for the Alice in Dairyland program in Wisconsin.

    183. Blockbuster marketing campaign puts real tree sales on track

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Plumb, Rachel (author)
    Format:
    Journal article
    Publication Date:
    2005-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21988
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(2) : 38,40
    Notes:
    Describes a campaign by the National Christmas Tree Association to recapture market share lost to artificial trees during the past 10 years and attract new buyers of live trees. Included a national contest for school-aged children and a national cross-promotion program with a major motion picture ("The Polar Express") released during the holiday season.

    184. Louisiana strawberries: consumer preferences and retail advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hinson, Roger A. (author) and Bruchhaus, Michael N. (author)
    Format:
    Journal article
    Publication Date:
    2005-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: C27527
    Journal Title:
    Journal of Food Distribution Research
    Journal Title Details:
    36(1) : 86-90
    Notes:
    Via AgEcon Search.

    187. Got milk? becomes work of art: Copia features iconic ad campaign

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Copia - the American Center for Wine, Food and the Arts, Napa Valley, California.
    Format:
    News release
    Publication Date:
    2005-01-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: C22024
    Notes:
    2 pages, Describes an exhibition of "one of America's longest running, and most beloved, advertising campaigns."

    188. The breakaway brand: how great brands stand out

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kelly, Francis J. III (author) and Silverstein, Barry (author)
    Format:
    Book
    Publication Date:
    2005
    Published:
    USA: McGraw-Hill, New York, New York.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24038
    Notes:
    289 pages., Includes descriptions of the "Got milk?" and "Subservient Chicken" campaigns.

    192. The dairy case management program: does it moove more milk?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kaiser, Harry M. (author) and Schmit, Todd M. (author)
    Format:
    Paper
    Publication Date:
    2004-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22325
    Notes:
    Presented at the annual meeting of the American Agricultural Economics Association, Denver, Colorado, August 1-4, 2004. 24 pages., High increases in media advertising costs have caused a shift away from generic advertising to other promotional activities. A relatively new retail-level promotional activity is the Dairy Case Management Program aimed at improving the management, appearance, and operation of the dairy case. An evaluation of the Northwestern Hudson Valley Market program demonstrated increases in sales volume for both supermarkets/mass merchants and convenience/drug stores. However, the value of volume gains compared with program costs indicates a cost recovery time of over two years. Therefore, program success depends on the implementation of a long-run strategy with continual evaluation.

    193. A new direction for agricultural media relations: meeting journalists' information needs through the Web

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ruth, Amanda (author), Ruth Amanda (author), Bortree, Denise (author), Ford, Ross (author), Braun, Sandra (author), and Flowers, Kelly (author)
    Format:
    Paper
    Publication Date:
    2004-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: C21028
    Notes:
    Presented at annual conference of the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences, Lake Tahoe, Nevada., 13 p.

    194. How much value is there in a producer branded bred heifer program?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gerlt, Todd (author), Parcell, Joe L. (author), Patterson, David (author), and Randle, Richard (author)
    Format:
    Paper
    Publication Date:
    2004-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22287
    Notes:
    Presented at the annual meeting of the Western Agricultural Economics Association, Honolulu, Hawaii, June 30-July 2, 2004. 12 pages., Results indicated that producers garner more than a $100/head premium, while potentially reducing future search/advertising costs through building brand loyalty.

    197. U.S. potato growers fight perception product is unhealthy

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dininny, Shannon (author)
    Format:
    Wire release
    Publication Date:
    2004-05-10
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: C22030
    Notes:
    Associated Press Worldstream, via High Beam Research. 2 pages., Describes influences of the mad cow scare, low-carb diets and other forces on the consumption of potatoes.

    199. Good to be real: beef promotion for girls has far-reaching effects

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Anderson, Barb Baylor (author)
    Format:
    Journal article
    Publication Date:
    2004-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20417
    Journal Title:
    Agri Marketing
    Journal Title Details:
    42(3) : 62-63
    Notes:
    Case report about the "Best of Show: Public Relations" entry in the 2004 National Agri-Marketing Association competition.

    200. Effects of advertising, food safety and health concerns on meat demand in Canada

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Goddard, Ellen W. (author), Lomeli, Jose L. (author), and Lerohl, Mel L. (author)
    Format:
    Journal article
    Publication Date:
    2004-03
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23629
    Journal Title:
    Journal of Food Distribution Research
    Journal Title Details:
    35(1) : 143-145