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    661. The pork story: legend and legacy

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Paul, Rolland (author), Garner, J. Marvin (author), and Sweet, Orville K. (author)
    Format:
    Book
    Publication Date:
    1991
    Published:
    USA: Lowell Press, Inc., Kansas City, Missouri
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16624
    Notes:
    197 pages., Communications aspects include information about "The Nitrite Fiasco" and advertising campaigns such as "The Lean Theme" and "Pork - the Other White Meat."

    662. The pork story: legend and legacy

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Paul, Rolland "Pig" (author), Garner, J. Marvin (author), and Sweet, Orville K. (author)
    Format:
    Book
    Publication Date:
    1991
    Published:
    USA: Lowell Press, Kansas City, Missouri, for National Pork Producers Council
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08259
    Notes:
    197 pages., Includes development and effectiveness of the advertising campaign, "Pork: the other white meat."

    663. The problem of free riding in voluntary generic advertising: parallelism and possible solutions from the lab: AJAE Appendix

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kaiser, Harry M. (author), Messer, Kent D. (author), and Schulze, William D. (author)
    Format:
    Journal article
    Publication Date:
    2007-07-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26834
    Journal Title:
    American Journal of Agricultural Economics
    Notes:
    Appendices. 12 pages., Supplementary materials to an article named in the title.

    665. The ramifications of nearly going dark: a natural experiment in the case of U.S. generic orange juice advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Capps, Oral, Jr. (author), Bessler, David A. (author), and Williams, Gary W. (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11326
    Journal Title:
    Agricultural and Resource Economics Review
    Journal Title Details:
    45(1) : 68-97
    Notes:
    Online from AgEconSearch., Authors estimated losses in consumption and sales revenue resulting when expenditures for generic advertising and promotion for orange juice were cut nearly to zero, as well as estimated time required for the market to recover from the check-off strategy of nearly going dark. "The research presented here demonstrates that reductions in generic advertising are followed by losses that extend far beyond the period of little or no advertising."

    666. The real way PETA (People for the Ethical Treatment of Animals) might be picking its next generation

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pitts, Lee (author)
    Format:
    Commentary
    Publication Date:
    2009-05-13
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29162
    Journal Title:
    Farm World
    Journal Title Details:
    55(15) : 7B
    Notes:
    Author wonders if "our enemies have any such program to brainwash future vegetarians and and animal rightists" and, if so, how they go about training those who do so. He imagines a scorecard for young PETA Ambassador contestants.

    667. The returns to promotion of healthy choices in Tasmania: "Are you in the dark about the power of mushrooms"?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Alston, Julian M. (author) and Parks, Joanna C. (author)
    Format:
    Paper
    Publication Date:
    2012-02
    Published:
    Australia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 188 Document Number: D01159
    Notes:
    Paper presented at the 56th annual Australian Agricultural and Resource Economics Society Conference, Fremental, Western Australia, February 7-10, 2012. 32 pages.

    669. The time has come to face honestly and bluntly the approaching "fat problem"

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    journal
    Publication Date:
    1965-05
    Published:
    USA: American Dairy Association, Chicago, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21651
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    5 (4) : 1-4

    672. Theoretical overview of demand systems incorporating advertising effects

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Brown, Mark G. (author), Lee, Jonq-Ying (author), and Research Economist, Florida Department of Citrus; Assistant Professor, Food and Resource Economics Department, University of Florida
    Format:
    Conference paper
    Publication Date:
    1992
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06451
    Notes:
    James F. Evans Collection; Paper presented at the 1989 Commodity Advertising and Promotion Conference, In: Kinnucan, Henry W.; Thompson, Stanley R.; and Chang, Hui-Shung, eds. Commodity advertising and promotion. Ames, IA : Iowa State University Press, 1992. p. 79-100

    674. Those fads that bloom in the spring are tempting but not worthy of dairy support

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    Journal article
    Publication Date:
    1963-06
    Published:
    USA: American Dairy Association, Chicago, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21311
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    3(6) : 1-4

    680. Trade associations and checkoffs

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bullerman, Kayla (author)
    Format:
    Journal articles
    Publication Date:
    2012-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00689
    Journal Title:
    Agri Marketing
    Journal Title Details:
    50(8) : 101-102, 104
    Notes:
    In the Commemorative Issue recognizing the 50th Anniversary of Agri Marketing magazine.