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    621. Television advertising and beef demand: an econometric analysis of "split-cable" household panel scanner data

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jensen, H.H. (author) and Schroeter, J.R. (author)
    Format:
    Journal article
    Publication Date:
    1992
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14815
    Journal Title:
    Canadian Journal of Agricultural Economics
    Journal Title Details:
    40 : 271-294

    624. The 2002 farm bill: U.S. producer preferences for agricultural, food, and public policy

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Novak, James L. (author), Lubben, Bradley D. (author), Simons, Clay J. (author), Bills, Nelson L. (author), and Meyer, Neil L. (author)
    Format:
    Research report
    Publication Date:
    2001-09
    Published:
    USA: Agricultural Experiment Station and Cooperative Extension Service, Kansas State University, Manhattan.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22358
    Notes:
    National Public Policy Education Committee, Publication Number 2001-01. 56 pages.

    626. The Florida tomato committee's education and promotion program 2011-2016: an evaluation

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    VanSickle, John J. (author) and Zhang, Fangyi (author)
    Format:
    Research report
    Publication Date:
    2019-01-14
    Published:
    USA: Food and Resource Economics Department, Institute of Food and Animal Sciences, University of Florida, Gainesville.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10414
    Notes:
    25 pages., Results suggest that education and promotion activities yield positive returns to the Florida tomato industry, much from shifting demand away from imported tomatoes to U.S. grown tomatoes.

    627. The Haas Avocado Promotion and Research Order: offsetting price impacts from imports with advertising and promotion

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carman, Hoy (author), Rodriguez, Ana Maria (author), and Department of Agricultural and Resource Economics, University of California, Davis.
    Format:
    Report
    Publication Date:
    2004
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22291
    Notes:
    Working Paper 04-006. 24 pages.

    628. The Humane Society of the United States et al (plaintiffs) versus Tom Vilsack, Secretary of the U.S. Department of Agriculture (defendant) Civil Action No. 12-1582 (ABJ)

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    United States District Court for the District of Columbia.
    Format:
    Report
    Publication Date:
    2013-09-25
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 189 Document Number: D01912
    Notes:
    34 pages., Plaintiffs challenge the Secretary's approval of the National Pork Board's purchase of the slogan, "Pork, The Other White Meat," from the National Pork Producers Council. They also challenge the Secretary's annual approval of the payments made to NPPC under the terms of the Purchase Agreement.

    633. The allocation of advertising and research dollars in the Florida orange juice industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Brown, Mark G. (author) and Spreen, Thomas H. (author)
    Format:
    Journal article
    Publication Date:
    2010
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35952
    Journal Title:
    International Journal on Food System Dynamics
    Journal Title Details:
    1(1) : 37-45

    635. The breakaway brand: how great brands stand out

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kelly, Francis J. III (author) and Silverstein, Barry (author)
    Format:
    Book
    Publication Date:
    2005
    Published:
    USA: McGraw-Hill, New York, New York.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24038
    Notes:
    289 pages., Includes descriptions of the "Got milk?" and "Subservient Chicken" campaigns.

    636. The customer may not always be right, but it pays to know what he really thinks

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    journal
    Publication Date:
    1965-02
    Published:
    USA: American Dairy Association, Chicago, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21648
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    5 (2) : 1-4

    637. The dairy case management program: does it moove more milk?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kaiser, Harry M. (author) and Schmit, Todd M. (author)
    Format:
    Paper
    Publication Date:
    2004-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22325
    Notes:
    Presented at the annual meeting of the American Agricultural Economics Association, Denver, Colorado, August 1-4, 2004. 24 pages., High increases in media advertising costs have caused a shift away from generic advertising to other promotional activities. A relatively new retail-level promotional activity is the Dairy Case Management Program aimed at improving the management, appearance, and operation of the dairy case. An evaluation of the Northwestern Hudson Valley Market program demonstrated increases in sales volume for both supermarkets/mass merchants and convenience/drug stores. However, the value of volume gains compared with program costs indicates a cost recovery time of over two years. Therefore, program success depends on the implementation of a long-run strategy with continual evaluation.

    638. The dairy industry should promote better reporting of milk consumption and sales

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    journal
    Publication Date:
    1966-03
    Published:
    USA: American Dairy Association, Chicago, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21658
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    6 (3) : 1-4

    640. The economic value of public relations expenditures: food safety and the strawberry case

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Richards, Timothy J. (author) and Patterson, Paul M. (author)
    Format:
    Journal article
    Publication Date:
    1999
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18401
    Journal Title:
    Journal of Agricultural and Resource Economics
    Journal Title Details:
    23(2) : 440-462