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    41. New ideas about how people behave pose a challenge in planning communications

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    42. Paid advertising often plays key role in well planned public relations program

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    43. People must be told more effectively how dairy products fit in weight control

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    44. Personal influence is still the main key to get people to change thinking and actions

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    45. Physical fitness program offers dairymen some positive approaches to sell more milk

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    46. Pinpointing the "Opinion Leaders" is not easy, but you can communicate with them

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    47. Positive approaches may help immunize against unfavorable changes in attitudes

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    48. Problem --solving usually begins with a very big measure of confidence

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    49. Public attitudes study proves again : give people credit for being intelligent

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    50. Public opinion studies are important, but you must know how to rate them

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    51. Public relations programs are effective when built on truth and competence

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    52. Role of diet in heart disease could become a hot issue in year ahead

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    53. Selective perception is a tricky factor in trying to communicate a message to people

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    54. Senior citizens are a rapidly increasing segment of the total American food market

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    55. Should agriculture be proud of food's declining share of consumer spending?

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    56. Special events provide excellent reasons for extra public relations efforts

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    57. Standards by which people judge ideas determine communication effectiveness

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    58. Substitute products are a serious threat which milk producers must face right now

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    59. Teach by setting good examples: know and use dairy products whenever possible

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    60. The customer may not always be right, but it pays to know what he really thinks

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