Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 5 Document Number: B00547
Notes:
See also B00288, a report of the thesis. Eugene A. Kroupa Collection., Thesis, master of science in agricultural journalism, Agricultural Journalism Department, University of Wisconsin, Madison. 103 p., Analysis of an unsuccessful commodity promotion campaign.
Forker, Olan D. (author), Hurst, Susan J. (author), Liu, Donald J. (author), and Cornell University, Department of Agricultural Economics; Cornell University, Department of Agricultural Economics; Cornell University, Department of Agricultural Economics
Format:
Report
Publication Date:
1987
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 69 Document Number: C02866
Notes:
James F. Evans Collection, Ithaca, NY : Cornell University, Department of Agricultural Economics, 1987. 216 p. (A.E. Res. 87-25)
Piggott, N.E. (author / University of California, Davis), Chalfant, J.A. (author / University of California, Davis), and Alston, J.M. (author / University of California, Davis)
Format:
Journal article
Publication Date:
1996-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 105 Document Number: C09155
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07807
Notes:
James F. Evans Collection, see C07805 for original, In: Walter J. Armbruster and John E. Lenz, eds. Commodity promotion policy in a global economy: proceedings of a symposium, October 22-23, 1992, Arlington, Virginia. Oak Brook, IL: Farm Foundation, 1993. p. 10-15.
Pfouts, Barry D. (author / Director, Consumer Marketing, National Pork Producers Council)
Format:
Conference paper
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06462
Notes:
James F. Evans Collection; See also C06459 - C06461; Paper presented at the 1989 Commodity Advertising and Promotion Conference, In: Kinnucan, Henry W.; Thompson, Stanley R.; and Chang, Hui-Shung, eds. Commodity advertising and promotion. Ames, IA : Iowa State University Press, 1992. p. 276-281
Ward, Ronald W. (author / Professor, Department of Food and Resource Economics, University of Florida)
Format:
Conference paper
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06459
Notes:
James F. Evans Collection; See also C06457 - C06458; Paper presented at the 1989 Commodity Advertising and Promotion Conference, In: Kinnucan, Henry W.; Thompson, Stanley R.; and Chang, Hui-Shung, eds. Commodity advertising and promotion. Ames, IA : Iowa State University Press, 1992. p. 222-231
Blaylock, James R. (author / Economist, Economic Research Service, U.S. Department of Agriculture)
Format:
Conference paper
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06450
Notes:
James F. Evans Collection; See also C06446 - C06449; Paper presented at the 1989 Commodity Advertising and Promotion Conference, In: Kinnucan, Henry W.; Thompson, Stanley R.; and Chang, Hui-Shung, eds. Commodity advertising and promotion. Ames, IA : Iowa State University Press, 1992. p. 70-76
Dixon, Bruce L. (author / Professor, Department of Agricultural Economics, University of Arkansas) and Professor, Department of Agricultural Economics, University of Arkansas
Format:
Conference paper
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06466
Notes:
James F. Evans Collection; See also C06463 - C06465; Paper presented at the 1989 Commodity Advertising and Promotion Conference, In: Kinnucan, Henry W.; Thompson, Stanley R.; and Chang, Hui-Shung, eds. Commodity advertising and promotion. Ames, IA : Iowa State University Press, 1992. p. 336-340
Analytic results indicate that producers having less elastic supply response capture more benefits per dollar expended than producers with more elastic supply response.
Ellis, Stu (author) and University of Illinois Extension.
Format:
News release
Publication Date:
2007-07-26
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 160 Document Number: C26275
Notes:
Via "Farm Gate" web site. 1 page., Researchers find "the impacts of advertising and food safety effects to be economically small compared with price and expenditure effects." Also, the economists "believe that generic pork advertising appears to help demand for poultry more than pork."
Richards, T.J. (author) and Patterson,P.M. (author)
Format:
Conference paper
Publication Date:
1998-08-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 107 Document Number: C10131
Notes:
search from AgEcon., American Agricultural Economics Association Annual Meeting, August 2-5, 1998, Salt Lake City, Utah. 1998 18 p., To justify public subsidies for export promotion, export markets must fail to provide incentives for exporters to recognize the benefits of spillover or long-term benefits of promotion. This paper tests for these failures in dynamic dual model for horticultural export supply. Results show significant spillovers and dynamic effects.
Ackerman, Karen Z. (author) and Henneberry, Shida R. (author)
Format:
Conference paper
Publication Date:
1993
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07809
Notes:
James F. Evans Collection, see C07805 for original, In: Walter J. Armbruster and John E. Lenz, eds. Commodity promotion policy in a global economy: proceedings of a symposium, October 22-23, 1992, Arlington, Virginia. Oak Brook, IL: Farm Foundation, 1993. p. 46-59.
Jones, Eugene (author), Ward, Ronald W. (author), and Jones: Assistant Professor, Department of Agricultural Economics and Rural Sociology, The Ohio State University; Ward: Professor, Food and Resource Economics Department, University of Florida
Format:
Journal article
Publication Date:
1989-09
Published:
USA: New York : John Wiley & Sons
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06205
Kinnucan, Henry W. (author), Solomon, Hosanna (author), and Solomon: Post-Doctoral Research Assistant, Department of Agricultural Economics and Rural Sociology, Auburn University; Kinnucan: Associate Professor of Agricultural Economics, Auburn University
Format:
Conference paper
Publication Date:
1991-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06160
Notes:
James F. Evans Collection; See C06148 for original, In: Nichols, John P.; Kinnucan, Henry W.; and Ackerman, Karen Z., eds. Economic effects of generic promotion programs for agricultural exports : papers presented at a symposium on evaluating economic effects of generic promotion programs for agricultural exports; 1990 February 22-23; Washington, D.C. College Station, TX : Agricultural and Food Policy Center, Department of Agricultural Economics, Texas A&M University, 1991. p. 103-115
Found that an advertising campaign increased/improved consumers' awareness of farm-raised catfish (15%) , attitudes toward it (3-6%) and purchases of it (12-13%). Factual content of the ads had less impact on behavior than the mere presence of the ads.
Williams, Gary W. (author), Capps, Oral. Jr. (author), Dang, Trang (author), and Department of Agricultural Economics, Texas A&M University, College Station.
Format:
Report
Publication Date:
2010
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35930
Notes:
Agribusiness, Food and Consumer Economics Research Center Commodity Research Report No. CM-01-10. 35 pages.
Henderson, Peter L. (author / Economic Research Service, USDA) and Economic Research Service, USDA
Format:
Conference paper
Publication Date:
1962
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05441
Notes:
AgComm teaching, Evans, Mimeographed, 1962. 10 p. Presented at the Association of Southern Agricultural Workers Conference, Jacksonville, FL, February 5-7, 1962.
Revealed evidence that most of the observed change in egg demand between 1987 and 1995 could be explaind b y dietary cholesterol concerns. Advertising efforts resulted in net benefits to egg producers.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18102
Notes:
Pages 82-84 in Mary Cross (ed.), A century of American icons: 100 products and slogans from the 20th century consumer culture. Greenwood Press, Westport, Connecticut. 236 pages, Describes the Elsie the Cow campaign by Borden, beginning in the 1930s. By 1997 Borden had become primarily a chemical company and sold its dairy business to Mid-American Dairymen, which changed its name to the Dairy Farmers of America (DFA). DFA has rights to the Elsie and Borden trademarks which are used on DFA products.
Barbour, Bruce (author), Govindasamy, Ramu (author), Italia, John (author), Decongelio, Marc (author), Anderson, Karen (author), and Rutgers State University
Format:
Paper
Publication Date:
2000-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27430
Notes:
Posted at http://dafre.rutgers.edu/documents/ramu/organicproduction.pdf
Jensen, Helen H. (author), Schroeter, John R. (author), and Associate Professor, Center of Agricultural and Rural Development, Iowa State University; Associate Professor, Department of Economics, Iowa State University
Format:
Conference paper
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06449
Notes:
James F. Evans Collection, see also C03730, In: Kinnucan, Henry W.; Thompson, Stanley R.; and Chang, Hui-Shung, eds. Commodity advertising and promotion. Ames, IA : Iowa State University Press, 1992. p. 58-69
Jensen, Helen H. (author), Schroeter, John R. (author), and Associate Professor of Economics and Head of the Food and Nutrition Policy Division, Center for Agricultural and Rural Development, Iowa State University; Associate Professor of Economics, Iowa State University
Format:
Conference paper
Publication Date:
1989-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 74 Document Number: C03730
Notes:
James F. Evans Collection, Ames, IA : Center for Agricultural and Rural Development, Iowa State University, 1989. 21 p. (CARD Working Paper 89-WP43) Paper presented at the NEC-63 Research Conference on Commodity Advertising and Promotion; 1989 February 22-23; Orlando, FL
Myers, Lester H. (author / Chief, Food Marketing and Consumption Economic Branch, Economic Research Service, U.S. Department of Agriculture)
Format:
Conference paper
Publication Date:
1991-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06166
Notes:
James F. Evans Collection; See C06148 for original, In: Nichols, John P.; Kinnucan, Henry W.; and Ackerman, Karen Z., eds. Economic effects of generic promotion programs for agricultural exports : papers presented at a symposium on evaluating economic effects of generic promotion programs for agricultural exports; 1990 February 22-23; Washington, D.C. College Station, TX : Agricultural and Food Policy Center, Department of Agricultural Economics, Texas A&M University, 1991. p. 191-197
Hayenga, Marvin (author), Hoover, Sue (author), Johnson, Stanley R. (author), and Hoover, Hayenga: Department of Economics, Iowa State University; Johnson: Director, Center of Agricultural and Rural Development, Iowa State University
Format:
Conference paper
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06460
Notes:
James F. Evans Collection; Paper presented at the 1989 Commodity Advertising and Promotion Conference, In: Kinnucan, Henry W.; Thompson, Stanley R.; and Chang, Hui-Shung, eds. Commodity advertising and promotion. Ames, IA : Iowa State University Press, 1992. p. 235-260
Gunter, Dan L. (author / Executive Director, Florida Department of Citrus, Lakeland, FL)
Format:
Conference paper
Publication Date:
1991-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06153
Notes:
James F. Evans Collection; See C06148 for original, In: Nichols, John P.; Kinnucan, Henry W.; and Ackerman, Karen Z., eds. Economic effects of generic promotion programs for agricultural exports : papers presented at a symposium on evaluating economic effects of generic promotion programs for agricultural exports; 1990 February 22-23; Washington, D.C. College Station, TX : Agricultural and Food Policy Center, Department of Agricultural Economics, Texas A&M University, 1991. p. 37-41
McCracken, Vicki A. (author), Moore, Danna L. (author), and Moore: Assistant Agricultural Economist, International Marketing Program for Agricultural Commodities and Trade, Washington State University; McCracken: Associate professor and Associate Agricultural Economist, Department of Agricultural Economics, Washington State University
Format:
Conference paper
Publication Date:
1991-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06164
Notes:
James F. Evans Collection; See C06148 for original, In: Nichols, John P.; Kinnucan, Henry W.; and Ackerman, Karen Z., eds. Economic effects of generic promotion programs for agricultural exports : papers presented at a symposium on evaluating economic effects of generic promotion programs for agricultural exports; 1990 February 22-23; Washington, D.C. College Station, TX : Agricultural and Food Policy Center, Department of Agricultural Economics, Texas A&M University, 1991. p. 158-171
Blaylock, James R. (author / U.S. Department of Agriculture), Blisard, N. (author / U.S. Department of Agriculture), Blayney, D. (author / U.S. Department of Agriculture), Chandran, Ram (author / U.S. Department of Agriculture), and Smallwood, D. (author / U.S. Department of Agriculture)
Format:
Report
Publication Date:
1997-12
Published:
USA: Economic Research Service, U.S. Department of Agriculture
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 108 Document Number: C10254
Kinnucan, Henry W. (author / Associate Professor of Agricultural Economics, Auburn University) and Associate Professor of Agricultural Economics, Auburn University
Format:
Conference paper
Publication Date:
1991-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06165
Notes:
James F. Evans Collection; See C06148 for original, In: Nichols, John P.; Kinnucan, Henry W.; and Ackerman, Karen Z., eds. Economic effects of generic promotion programs for agricultural exports : papers presented at a symposium on evaluating economic effects of generic promotion programs for agricultural exports; 1990 February 22-23; Washington, D.C. College Station, TX : Agricultural and Food Policy Center, Department of Agricultural Economics, Texas A&M University, 1991. p. 172-187
Spatz, Karen J. (author / Agricultural Economist, Agricultural Cooperative Service, U.S. Department of Agriculture)
Format:
Conference paper
Publication Date:
1991-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06151
Notes:
James F. Evans Collection; See C06148 for original, In: Nichols, John P.; Kinnucan, Henry W.; and Ackerman, Karen Z., eds. Economic effects of generic promotion programs for agricultural exports : papers presented at a symposium on evaluating economic effects of generic promotion programs for agricultural exports; 1990 February 22-23; Washington, D.C. College Station, TX : Agricultural and Food Policy Center, Department of Agricultural Economics, Texas A&M University, 1991. p. 23-30
Wilson, Winston (author / President, U.S. Wheat Associates)
Format:
Conference paper
Publication Date:
1991-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06152
Notes:
James F. Evans Collection; See C06148 for original, In: Nichols, John P.; Kinnucan, Henry W.; and Ackerman, Karen Z., eds. Economic effects of generic promotion programs for agricultural exports : papers presented at a symposium on evaluating economic effects of generic promotion programs for agricultural exports; 1990 February 22-23; Washington, D.C. College Station, TX : Agricultural and Food Policy Center, Department of Agricultural Economics, Texas A&M University, 1991. p. 33-36
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36824
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 10, Page 2 of Bulletin No. 11-B., Advocated at a meeting of the Pure Milk Association by representatives of the National Dairy Council and Illinois Department of Agriculture.
Lee, Jonq-Ying (author / Florida Department of Citrus)
Format:
Speech
Publication Date:
1980
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08412
Notes:
James F. Evans Collection, Mimeographed, 1980. 25 p. Paper presented at "Symposium on Advertising and the Food System", Airlie House, VA, November 6-7.
McLeod, Michael R. (author / Scott, McLeod, Himmelberg, Pires and Price, Washington, D.C.) and Scott, McLeod, Himmelberg, Pires and Price, Washington, D.C.
Format:
Journal article
Publication Date:
1987-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 88 Document Number: C05953
