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    557. Beef promotion can never end : constant work will be needed to offset those who are anti-beef, competitors or consumers whose tastes shift

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Riley, Jim (author)
    Format:
    Journal article
    Publication Date:
    1987
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08333
    Journal Title:
    Beef
    Journal Title Details:
    December 1987 : 31-32
    Notes:
    Evans, AgComm teaching

    558. Highlights of a U.K. market survey on empire apples

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Heinze, Kirk (author) and Ricks, Donald (author)
    Format:
    Conference paper
    Publication Date:
    1993
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08364
    Notes:
    James F. Evans Collection, Mimeographed, 1993. 8 p. Paper presented at NCR 90 Communication Research Annual Meeting, Purdue University, West Lafayette, IN, October 27-29, 1993.

    559. Non-brand advertising sells milk

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    United Dairy Industry Association (author)
    Format:
    Brochure
    Publication Date:
    1982
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08383
    Notes:
    Evans, AgComm teaching, Rosemont, IL : United Dairy Industry Association, [1982?]. 11 p.

    560. Cheese promotions boost sales

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    United Dairy Industry Association (author)
    Format:
    Brochure
    Publication Date:
    1982
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08384
    Notes:
    Evans, AgComm teaching, Rosemont, IL : United Dairy Industry Association, [1982?]. 7 p.

    565. Florida Department of Citrus advertising research programs

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lee, Jonq-Ying (author / Florida Department of Citrus)
    Format:
    Speech
    Publication Date:
    1980
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08412
    Notes:
    James F. Evans Collection, Mimeographed, 1980. 25 p. Paper presented at "Symposium on Advertising and the Food System", Airlie House, VA, November 6-7.

    566. Seasonality in the consumer response to milk advertising: implications for milk promotion policy

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Forker, Olan (author) and Kinnucan, Henry (author)
    Format:
    Report
    Publication Date:
    1982
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08420
    Notes:
    James F. Evans Collection, Ithaca, NY: Department of Agricultural Economics, Cornell University Agricultural Experiment Station, September 1982. 31 p. (A.E. Res. 82-29)

    582. Small farm handbook

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Small Farm Project (author / Small Farm Center, University of California)
    Format:
    Handbook
    Publication Date:
    1994
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 101 Document Number: C08714
    Notes:
    Halprin, Small Farm Program, University of California Division of Agriculture and Natural Resources Publication SFP001. 170 p.

    585. A two-stage analysis of the effectiveness of promotion programs for U.S. apples

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Richards, T.J. (author), Ispelen, P.V. (author), and Kagan, A. (author)
    Format:
    Journal article
    Publication Date:
    1997
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 104 Document Number: C08984
    Journal Title:
    American Journal of Agricultural Economics
    Journal Title Details:
    79(3) : 825-837

    589. Are assessments for generic advertising optimal if products are differentiated?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Crespi, John M. (author) and Marette, Stephan (author)
    Format:
    Conference paper
    Publication Date:
    2000-07-30
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 104 Document Number: C09051
    Journal Title Details:
    21 pages
    Notes:
    Selected paper for American Agricultural Economics Association (AAEA) Annual Meeting, Tampa, Florida, USA July 30-August 2, 2000

    591. Approximating farm-level returns to incremental advertising expenditure: methods and an application to the Australian meat industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Piggott, R.R. (author / University of New England, Armidale, Australia), Piggott, N.E. (author / University of California, Davis), and Wright, V.E. (author / University of New England, Armidale, Australia)
    Format:
    Journal article
    Publication Date:
    1995-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 105 Document Number: C09154
    Journal Title:
    American Journal of Agricultural Economics
    Journal Title Details:
    77(3) : 497-511

    592. Demand response to advertising in the Australian meat industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Piggott, N.E. (author / University of California, Davis), Chalfant, J.A. (author / University of California, Davis), and Alston, J.M. (author / University of California, Davis)
    Format:
    Journal article
    Publication Date:
    1996-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 105 Document Number: C09155
    Journal Title:
    American Journal of Agricultural Economics
    Journal Title Details:
    78(2) : 268-279

    596. Advertising traded goods

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kinnucan, H.W. (author)
    Format:
    Conference paper
    Publication Date:
    1998
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 106 Document Number: C09319
    Notes:
    American Agricultural Economics Association 1998 Annual Meeting in Salt Lake City, UT, August 2-5, 1998. 14 p.

    597. Resolving the conflicts between previous meat generic advertising studies

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Coulibaly, N. (author) and Brorsen, B.W. (author)
    Format:
    Conference paper
    Publication Date:
    1998
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 106 Document Number: C09320
    Notes:
    American Agricultural Economics Association 1998 Annual Meeting in Salt Lake City, UT, August 2-5, 1998. 29 p.

    598. Measuring the effects of non-price promotion on U.S. poultry meat product exports

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jan, M. (author), Huang, C.L. (author), and Epperson, J.E. (author)
    Format:
    Conference paper
    Publication Date:
    1998
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 106 Document Number: C09322
    Notes:
    American Agricultural Economics Association 1998 Annual Meeting in Salt Lake City, UT, August 2-5, 1998. 12 p.

    599. Effects of generic promotion of flowers on the use of retail flower outlets

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ward, R.W. (author) and Rimal, A. (author)
    Format:
    Conference paper
    Publication Date:
    1998
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 106 Document Number: C09323
    Notes:
    American Agricultural Economics Association 1998 Annual Meeting in Salt Lake City, UT, August 2-5, 1998. 14 p.