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    201. High performance marketing: ethanol moves to the forefront of racing industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gardner, Den (author)
    Format:
    Journal article
    Publication Date:
    2004-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20149
    Journal Title:
    Agri Marketing
    Journal Title Details:
    42(2) : 44-45
    Notes:
    Describes efforts to promote ethanol through the use of an ethanol-powered racing car.

    202. Returns to the Jersey Fresh Promotional Program: The Impacts of Promotional Expenditures on Farm Cash Receipts in New Jersey

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Govindasamy, Ramu (author), Schilling, Brian (author), Puduri, Venkata (author), Sullivan, Kevin (author), Brown, Logan (author), Turvey, Calum (author), and Rutgers State University
    Format:
    Paper
    Publication Date:
    2004-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27428
    Notes:
    Posted at http://dafre.rutgers.edu/documents/ramu/jerseyfreshreturnsstudyfinal2004report.pdf

    203. Milk's mustache wiped off

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Guebert, Alan (author)
    Format:
    Article
    Publication Date:
    2004-02-27
    Published:
    Food Routes Network, Millheim, Pennsylvania
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 135 Document Number: C20677
    Notes:
    5 pages; The Final Word issue 88

    206. Tuna, beef industries step up image efforts

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lindeman, Teresa F. (author / Pittsburgh Post-Gazette) and U.S. Tuna Foundation Cattleman's Beef Board
    Format:
    Newspaper article
    Publication Date:
    2004-02
    Published:
    USA: New-Gazette Champaign-Urbana, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: C19915
    Journal Title Details:
    152 (187) : C-2

    211. The Haas Avocado Promotion and Research Order: offsetting price impacts from imports with advertising and promotion

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carman, Hoy (author), Rodriguez, Ana Maria (author), and Department of Agricultural and Resource Economics, University of California, Davis.
    Format:
    Report
    Publication Date:
    2004
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22291
    Notes:
    Working Paper 04-006. 24 pages.

    215. The effects of advertising on milk demand elasticities and structural changes in Korean milk markets

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kim, Kwansoo (author) and Roh, Jae-Sun (author)
    Format:
    Paper
    Publication Date:
    2003-07
    Published:
    Korea
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22289
    Notes:
    Presented at the annual meeting of the American Agricultural Economics Association, Montreal, Canada, July 27-30, 2003. 17 pages.

    217. Measuring the impact of advertising and promotion: single- or multiple-equation systems? A case study of the Washington apple industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mittelhammer, Ron C. (author), van Voorthuizen, Hilde (author), and Schotzko, R. Thomas (author)
    Format:
    Journal article
    Publication Date:
    2003-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22312
    Journal Title:
    Journal of Food Distribution Research
    Journal Title Details:
    34(1) : 134-152

    218. Agricultural market structure, generic advertising, and welfare

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pope, Rulon D. (author) and Cardon, James H. (author)
    Format:
    Journal article
    Publication Date:
    2003-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21640
    Journal Title:
    Journal of Agricultural and Resource Economics
    Journal Title Details:
    28 (2) : 185-200