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    91. Assessing the impact of generic advertising of fluid milk products in Texas

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Capps, Oral, Jr. (author), Moen, Daniel S. (author), and Capps: Professor, Department of Agricultural Economics, Texas A&M University; Moen: Business Analyst, Tri-Valley Growers, San Francisco, CA
    Format:
    Conference paper
    Publication Date:
    1992
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06447
    Notes:
    James F. Evans Collection; Paper presented at the 1989 Commodity Advertising and Promotion Conference, In: Kinnucan, Henry W.; Thompson, Stanley R.; and Chang, Hui-Shung, eds. Commodity advertising and promotion. Ames, IA : Iowa State University Press, 1992. p. 24-39

    94. Authentic passion about Colombia

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Molleda, Juan-Carlos (author)
    Format:
    Journal article
    Publication Date:
    2009-04
    Published:
    Colombia: International Public Relations Association
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29034
    Journal Title:
    Frontline
    Notes:
    Reports on efforts to revamp the image of a sombrero-clad farmer named Juan Valdez who has served as a coffee ambassador to the world since 1959.

    95. BQA campaign links industry, consumers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Barnhart, Walt (author)
    Format:
    Journal article
    Publication Date:
    2019-11-01
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11077
    Journal Title:
    Drovers
    Notes:
    3 pages., Via online issue., Describes communications campaign about the Beef Quality Assurance program of the National Cattlemen's Beef Association.

    97. Be honest with yourself: is your story really worth newspaper space or radio and TV time?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    Journal article
    Publication Date:
    1962-09
    Published:
    USA: American Dairy Association, Chicago, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21302
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    2(9) : 1-4

    98. Beef board approves promotion budget

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Frazier, Kendal (author) and McDermott, Tom (author)
    Format:
    News release
    Publication Date:
    1986
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08320
    Notes:
    Evans, AgComm teaching, St. Louis, MO : Cattlemen's Beef Promotion and Research Board, November 12, 1986. 2 p.