"The moral of this is that the apple growers ought to undertake co-operative advertising campaigns that would create a greater market here at home." An early call for generic advertising of agricultural products?
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36824
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 10, Page 2 of Bulletin No. 11-B., Advocated at a meeting of the Pure Milk Association by representatives of the National Dairy Council and Illinois Department of Agriculture.
21 pages., Economic analyst provided evidence of "the deplorable state of affairs in the analytical procedure employed in the evaluation of the effects of advertising in the agricultural field."
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 3. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center
Will, Lester J. (author) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1954-10-19
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36884
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 18, Delivered at the APA annual meeting, Chicago, Illinois, October 19, 1954. 5 pages., Emphasizes the role of consumer research in guiding communications efforts.
Clement, Wendell E. (author), Havas, Nick (author), Hunter, James Scott (author), and Market Development Branch, Agricultural Marketing Service, U.S. Department of Agriculture; Market Development Branch, Agricultural Marketing Service, U.S. Department of Agriculture; Market Development Branch, Agricultural Marketing Service, U.S. Department of Agriculture
Format:
Report
Publication Date:
1958
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: B03627
Notes:
Washington, D.C. : U.S. Department of Agriculture, Agricultural Marketing Service, Marketing Research Division, 1958. 58 p. (U.S. Department of Agriculture. Marketing Research Report no. 292)
Ward, William B. (author / Professor of Agricultural Journalism and Head of the Department of Extension Teaching and Information, Cornell University) and Professor of Agricultural Journalism and Head of the Department of Extension Teaching and Information, Cornell University
Format:
Book chapter
Publication Date:
1959
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: B04328
Notes:
In: Ward, William B. Reporting agriculture : through newspapers, magazines, radio, television. 2nd ed. Ithaca, NY : Comstock Publishing Associates, 1959. p. 322-355
Henderson, Peter L. (author / Economic Research Service, USDA) and Economic Research Service, USDA
Format:
Conference paper
Publication Date:
1962
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05441
Notes:
AgComm teaching, Evans, Mimeographed, 1962. 10 p. Presented at the Association of Southern Agricultural Workers Conference, Jacksonville, FL, February 5-7, 1962.
