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    3. Economic impacts of export market promotion

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    4. Some socio-economic factors influencing farmers participation in the Western Nigeria's cocoa pilot project

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    6. Farmers plan to advertise dairy products

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    7. A globally flexible model of the effects of generic advertising of beef and pork on u.s. meat demand

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    8. The returns to promotion of healthy choices in Tasmania: "Are you in the dark about the power of mushrooms"?

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    9. We need to know more about the individual decision-making processes to be effective

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    10. "Be prepared" is a good thought for February; fallout problems will follow soon enough

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    11. "Grandma surveys" seldom meet the test of being competent studies of what people think

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    12. Accentuating the positive will help eliminate or devalue the negative

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    13. Anniversaries are interesting; sometimes people are tempted to ask, "And so what?"

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    14. Ask yourself - what do you expect people to do as a result of your P.R. program?

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    15. Be honest with yourself: is your story really worth newspaper space or radio and TV time?

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    16. Can we try to change the milk image to avoid milk being rated as "child's food"?

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    17. Changing attitudes is growing challenge to the most capable of communicators

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    18. Communications and attitude studies offer helpful ideas for your planning

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    19. Consumer attitude studies are helpful in planning communications, but use caution

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    20. Crying towel is not the flag to wave to win consumer attention and improved prices

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