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    Start Over Subject Term commodity promotion Subject Term dairy

    181. Standards by which people judge ideas determine communication effectiveness

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    journal
    Publication Date:
    1964-11
    Published:
    USA: American Dairy Association, Chicago, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21645
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    4 (11) :1-2

    182. Strategic marketing alliance unveils Dairy Industry Marketing Plan

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dock, Yvonne (author) and Weiss, Richard (author)
    Format:
    News release
    Publication Date:
    1990-10-18
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08273
    Notes:
    Evans, AgComm teaching; see C08274 for final report, Arlington, VA: Dairy Industry Strategic Marketing Alliance, 1990. 3 p.

    183. Substitute products are a serious threat which milk producers must face right now

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    journal
    Publication Date:
    1967-07
    Published:
    USA: American Dairy Association, Chicago, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21662
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    7 (4) : 5-8

    186. Surveys made simple

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    workbook
    Publication Date:
    1981-12-13
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10664
    Notes:
    Eugene A. Kroupa Collection, Case 5 Conference Workshop, Milwaukee, Wisconsin, December 13, 1981., Contains a selection of how-to articles, sample questionnaires, and other resources for conducting surveys. Includes a questionnaire about Wisconsin dairy farmers' opinions regarding dairy product promotion.

    187. Teach by setting good examples: know and use dairy products whenever possible

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    Journal article
    Publication Date:
    1963-11
    Published:
    USA: American Dairy Association, Chicago, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21316
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    3[11] : 1-4

    190. The breakaway brand: how great brands stand out

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kelly, Francis J. III (author) and Silverstein, Barry (author)
    Format:
    Book
    Publication Date:
    2005
    Published:
    USA: McGraw-Hill, New York, New York.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24038
    Notes:
    289 pages., Includes descriptions of the "Got milk?" and "Subservient Chicken" campaigns.