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    2. A broader look at legibility

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Evans, J.F. (author), Kong, A.C. (author), Read, Hadley (author), and Salcedo, R.N. (author)
    Format:
    Report
    Publication Date:
    1970
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 27 Document Number: B02692
    Notes:
    Mimeographed. 197- . 21 p.

    5. A simplified guide - posters and displays

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    DeKay, H.T. (author), Thompson, Ruth M. (author), and Cooperative Extension Service, Mississippi State University; Cooperative Extension Service, Mississippi State University
    Format:
    Guide
    Publication Date:
    1984
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 66 Document Number: C02574
    Notes:
    Mississippi State, MS : Cooperative Extension Service, Mississippi State University, 1984. 28 p.

    8. Are guidelines timeless for attracting farm readers?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Evans, Jim (author)
    Format:
    Article
    Publication Date:
    2007-10
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: C26598
    Notes:
    3 pages., Summarizes principles identified in a book published 40+ years ago (Donald R. Murphy, What farmers read and like) and invites readers to compare them with guidelines used today for attracting farm readers.

    11. Charges for color in farm paper advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Article
    Publication Date:
    1922-08-24
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22519
    Notes:
    Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Agricultural Publishers Association, Special Bulletin, 2 pages., Discusses the current capability of farm papers to handle color advertisements.

    14. Color advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    White, Frank B. (author) and Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Journal article
    Publication Date:
    1919-03-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28503
    Journal Title:
    Agricultural Publishers Association Weekly Bulletin
    Journal Title Details:
    143 : 2-3
    Notes:
    Agricultural Publishers Association Archives, Color usage in publication advertising is increasing, but "the results in many publications are unsatisfactory." Offers suggestions for use of better inks.

    16. Consumers' preference for cowpea in Nigeria

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ifegwu, Kalu Ukpai (author) and Ajetomobi, Joshua Olusegun (author)
    Format:
    Journal article
    Publication Date:
    2014-03
    Published:
    Nigeria
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 190 Document Number: D02379
    Journal Title:
    International Journal of Agricultural Management and Developement
    Journal Title Details:
    4(1) : 19-26

    19. Cultural resources and material health in Mali

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Clemmons, Lydia (author) and Coulibaly, Yaya (author)
    Format:
    Article
    Publication Date:
    1999-09
    Published:
    Mali: World Bank, New York, New York.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: C27251
    Notes:
    IK [Indigenous Knowledge] Notes, Number 12. 4 pages., Innovative use of traditional media.

    21. Designing your newsletter

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Benedict, L. F. (author), Colbert, J. (author), and University of Missouri-Columbia}University of Missouri-Columbia
    Format:
    Journal article
    Publication Date:
    1988
    Published:
    USA: University of Missouri-Columbia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 103 Document Number: C08849
    Journal Title:
    Communications
    Journal Title Details:
    CM 440 : 1-6

    22. Developing effective brochures for increasing knowledge of environmental problems: the case of the gypsy moth

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Young, Charlotte F. (author) and Witter, John A. (author)
    Format:
    Journal article
    Publication Date:
    1994
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18349
    Journal Title:
    Journal of Environmental Education
    Journal Title Details:
    25(3) : 27-34

    24. Fantastic photographs of fluorescent fish

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    News release
    Publication Date:
    2008-09-15
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: C28180
    Notes:
    Via Food Safety Network. 1 page., "Scientists have discovered that certain fish are capable of glowing red." The color may function as a communication or attraction signal.

    26. Getting the write message right: review of guidelines for producing readable print agricultural information materials

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Morris, Craig D. (author) and Stilwell, Christine (author)
    Format:
    Journal article
    Publication Date:
    2003
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: C26725
    Journal Title:
    South African Journal of Library and Information Science
    Journal Title Details:
    69(1)

    27. Graphics guide: a prototype guide on the design and use of graphic training aids

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Saul, Ezra V. (author) and Jaffe, Jack (author)
    Format:
    Guide
    Publication Date:
    1954-10-01
    Published:
    USA: Human Engineering Division, Special Devices Center, Port Washington, New York.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 193 Document Number: D07233
    Notes:
    Hal R. Taylor Collection. He used this as a resource in preparing materials for the Communication Training Program of the National Project in Agricultural Communications (NPAC), Michigan State University, East Lansing., SpecDevCen 494-08-1 103 pages

    33. How media techniques improve ad readership

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Stuhlfaut, M. (author / Miller Meester Advertising Inc., Minneapolis) and Miller Meester Advertising Inc., Minneapolis
    Format:
    Journal article
    Publication Date:
    1983
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00823
    Journal Title:
    Agri Marketing
    Journal Title Details:
    21(5) : 58, 60
    Notes:
    AgComm Teaching

    34. Improving label communications

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Salcedo, Rudy N. (author / Department of City Development, City of Milwaukee)
    Format:
    unknown
    Publication Date:
    1974-06-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22906
    Notes:
    In Proceedings of the First National Symposium on Pesticide Labeling, Part 1: Presentations. Proceedings held June 3-4, 1974, in Washington, D.C.

    36. Is color necessary?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jarnagin, R.A. (author / University of Illinois, College of Agriculture) and University of Illinois, College of Agriculture
    Format:
    Report
    Publication Date:
    1962
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 23 Document Number: B02440
    Notes:
    #914, Harold Swanson Collection, Urbana, IL : University of Illinois, College of Agriculture, Extension Editorial Office, 1962. 6 p. (Agricultural Communications Research Report 11)

    44. Ode to the Jersey

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rankin, Mike (author)
    Format:
    Journal article
    Publication Date:
    2019-01-10
    Published:
    LaGrange, GA.: AAEA - The Agricultural Communicators Network,
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10053
    Journal Title:
    AAEA ByLine
    Journal Title Details:
    : 1
    Notes:
    Via online., Tips on photographing livestock from an award-winning AAEA photographer.

    45. Of Flesch, boxes and color

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jarnagin, R. A. (author)
    Format:
    Journal article
    Publication Date:
    1954-09
    Published:
    USA: American Association of Agricultural College Editors
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17885
    Journal Title:
    AAACE
    Journal Title Details:
    37 (1) : 8
    Notes:
    Summary of remarks by Donald R. Murphy, editor of Wallaces's Farmer and Iowa Homestead.

    47. Package graphics and consumer product beliefs

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bone, Paula Fitzgerald (author) and France, Karen Russo (author)
    Format:
    Journal article
    Publication Date:
    2001
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: D11579
    Journal Title:
    Journal of Business and Psychology
    Journal Title Details:
    15(3) : 467-489
    Notes:
    24 pages., Online via UI e-subscription, Researchers examined colors and pictures of food and drinks to determine what, if any, impact these aspects have on consumer beliefs regarding important product characteristics. Findings suggested that even when very concrete verbal information is used, graphical representations had a significant and long-term effect on product beliefs and purchase intentions.

    48. Planning and producing visual aids

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Salmons, Norman E. (author / Eastman Kodak)
    Format:
    Brochure
    Publication Date:
    1959
    Published:
    USA: Eastman Kodak Company, Rochester, New York.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: C21051
    Notes:
    The information in the pamphlet is adapted from a two-part article by Norman E. Salmons, Manager, Audio-Visual Service, Eastman Kodak, in the August and September, 1959, Volume 10, Issues 8 and 9 of The National Photographer, official publication of the Professional Photographers of America, Inc., 15 p.