Ahmann, J.S. (author), Glock, M.D. (author), and Stephen, V.R. (author)
Format:
Report
Publication Date:
1953
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 9 Document Number: B01310
Notes:
AgComm Teaching. Review of Extension Research 1946/47-1956, Extension Service Circular 506, U.S. Department of Agriculture, Washington, D.C., Ithaca, N.Y.: Dept of Extension Teaching and Information, New York State Colleges of Agriculture and Home Economics, Cornell University. 8 pp.
24 pages., Online via UI e-subscription, Researchers examined colors and pictures of food and drinks to determine what, if any, impact these aspects have on consumer beliefs regarding important product characteristics. Findings suggested that even when very concrete verbal information is used, graphical representations had a significant and long-term effect on product beliefs and purchase intentions.
DeKay, H.T. (author), Thompson, Ruth M. (author), and Cooperative Extension Service, Mississippi State University; Cooperative Extension Service, Mississippi State University
Format:
Guide
Publication Date:
1984
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 66 Document Number: C02574
Notes:
Mississippi State, MS : Cooperative Extension Service, Mississippi State University, 1984. 28 p.
