Leal, Arthur (author), Telg, Ricky W. (author), Rumble, Joy N. (author), Stedman, Nicole LaMee Perez (author), Treise, Debbie M. (author), and Universit of Tennessee, Knoxville
University of Florida
Association for Communication Excellence
Format:
Journal article
Publication Date:
2019
Published:
United States: New Prairie Press
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10428
22 pages., Via online journal., This national study sought to expand on current research to identify the importance of and graduates’ ability to perform selected social skills to aid in curricula evaluation and small program development. Using three evaluation groups – agricultural communication graduates, communication industry professionals, and agricultural communication faculty members – 193 individuals responded to the online survey. The most important social skills were those associated with having work values and transitioning into an organization to be a productive member in the workplace. Graduates placed a higher importance on social skills than the other two evaluation groups. All three evaluation groups showed some agreement on graduates’ highest ability to perform several social skills: The ability to be trustworthy, trained, reliable, professional, dedicated, and behave ethically were assigned the highest mean ability. A significant difference was found with the ability graduates afforded themselves in having common sense, being professional, and encompassing maturity versus the other two evaluation groups. Recommendations included incorporating and identifying social skills into instruction for students. Group work, presentations, internships, and student organizations were proposed as opportunities for social skill attainment. Agricultural leadership principles, oral communication, and professional development courses were recommended for new and developing agricultural communication programs that could serve to incorporate the most important social skills. Faculty members could benefit from research that can identify more effective measures to evaluate social skill attainment. Recommendations for future research included a similar assessment with technical skills and for other elements of the Agricultural Communication Program System Model to be assessed.
USA: Washington, D.C. : U.S. Government Printing Office.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00805
Notes:
AgComm Teaching, see ID #C00802, In Popular Reporting of Agricultural Science, Strategies for Improvement, Proceedings of the National Agricultural Science Information Conference held at the Scheman Continuing Education Building, Iowa State University, Ames, Iowa, October 22-26, 1979 (pp 18-21).
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 2 Document Number: B00207
Notes:
AgComm Teaching. Review of Extension Research 1946/47-1956, Extension Service Circular 506, U.S. Department of Agriculture, Washington, D.C., Columbia, MO: Agricultural Experiment Station, College of Agriculture, University of Missouri-Columbia. 35pp. (Research Bulletin 441)
Lionberger, Herbert F. (author) and Hassinger, Edward Wesley (author)
Format:
Report
Publication Date:
1954
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 43 Document Number: B05212
Notes:
AGRICOLA CAT 91261005. Review of Extension Research 1946/47-1956, Extension Service Circular 506, U.S. Department of Agriculture, Washington, D.C., Columbia, MO : University of Missouri, College of Agriculture, Agricultural Experiment Station, 1954. 11 p. (Bulletin 633)
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 4. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center
USA: Washington, D.C. : U.S. Government Printing Office
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00807
Notes:
AgComm Teaching, see ID #C00802, In Popular Reporting of Agricultural Science: Strategies for Improvement, Proceedings of the National Agricultural Science Information Conference held at the Scheman Continuing Education Building, Iowa State University, Ames, Iowa, October 22-26, 1979 (pp. 44-47).
Abstracted from a talk at the 1935 AAACE meeting, Cornell University, New York. A strong case for reporting vividly, from observation, and with heart. "Flesh and blood on bare bones."
Malstede, J.P. (author), Marks, J.J. (author), and Agriculture and Home Economics Experiment Station, Iowa State University; Agriculture and Home Economics Experiment Station, Iowa State University
Format:
Conference paper
Publication Date:
1982
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01092
Notes:
AgComm Teaching; See ID C01090, In: Marks, J.J. and Cooper, B., eds. Proceedings of the EXCOP Communications workshop; 1982 September 16-17; St. Louis, MO. Columbia, MO : University of Missouri, 1982. p. 7-10
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 116 Document Number: C11844
Journal Title Details:
pp. 36-40
Notes:
Presentation at The Fifth Annual Conferences of The American Association of Agricultural College Editors at Ithaca, NY, June 28-29, 1917, Proceedings of The Fourth, Fifth, and Sixth Annual Conferences of The American Association of Agricultural College Editors by Subject Term(s)
Agricultural Communicators in Education (ACE) in 1919
AgComm teaching; Paper presented at the Agricultural History Symposium on Science and Technology in Agriculture; 1979; Kansas State University, Manhattan. Delmar Hatesohl Collection., Tracks the information sources used by early agricultural journalists, leading to a contemporary diffusion approach in which farm readers were no longer viewed as "collaborators in agricultural study." They "were to be consumers of information vended by experts." (p. 37)
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 115 Document Number: C11581
Journal Title Details:
309 pages
Notes:
Phase I; Includes index, Ann Arbor, MI : Published for the Agricultural History Society and the Department of Communication Arts, New York State College of Agriculture and Life Sciences, Cornell University by University Microfilms International, c1979
Reports results of a national survey among experiment station editors about their present information organization and their suggestions about how they would like their present setup changed for more efficient operation. Seventy-eight percent cast their vote for a coordinated setup (involving agricultural research, extension and possibly resident instruction). Fifty-four percent of respondents operated currently in a coordinated setup and like it; 24 percent operated in a decentralized arrangement but wanted to change.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 116 Document Number: C11842
Journal Title Details:
pp. 32-34
Notes:
Presentation at The Fifth Annual Conferences of The American Association of Agricultural College Editors at Ithaca, NY, June 28-29, 1917, Proceedings of The Fourth, Fifth, and Sixth Annual Conferences of The American Association of Agricultural College Editors by Subject Term(s)
Agricultural Communicators in Education (ACE) in 1919
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D05812
Notes:
Website of the Association of Communication Excellence (ACE)for members of the Academic Special Interest Group. 3 pages., Summary of experiences and advice based on a field study tour to Washington,D.C., involving students from two universities and featuring agricultural communications.
6 pages., Via online journal., Plant Madness was a classroom activity developed and implemented for the Landscape Plants II identification course at Kansas State University. The game was modeled after the National Collegiate Athletic Association college basketball March Madness tournament and Bracketology. One activity objective was to provide students an opportunity to learn new and recent cultivars and plant species not specifically covered in the class curriculum. The activity also provided students opportunities to practice public speaking skills, an avenue to be creative, and simply have fun in class. In Plant Madness, each student randomly drew a plant from a hat and then students were randomly assigned tournament seed rankings (preliminary rankings). On specified game days, one student played against another student, each having 2 minutes of play. Student play varied, and consisted of defining different plant attributes, landscape appeal, and interesting facts, for example; or identifying the opposing student’s plant’s faults through riddles, poems, games, songs, or simply recitation. Referees (e.g., guest faculty, graduate students) reviewed student play and awarded points, and the student with the highest score advanced to the next round through the single-elimination tournament. A postactivity survey was administered [Spring 2016 and 2017 (n = 44)] to obtain student feedback. When asked if the students liked the activity, it was nearly unanimous, 98% liked Plant Madness. Similarly, most students (93%) self-reported the activity increased their awareness of new or recent plant cultivars. When asked to rate the activity compared with other class approaches for learning different plants based on a scale of 1 (excellent) to 5 (poor), the average rating was 1.8. Students’ average rating for their ability to be creative for Plant Madness was 1.8 (1 = to a large extent, 5 = not at all). Ninety-five percent of the students recommended repeating the activity.
USA: Washington, D.C. : U.S. Government Printing office.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00804
Notes:
AgComm Teaching, see ID#C00802, In Popular reporting of Agricultural Science: Strategies for Improvement, Proceedings of the National Agricultural Science Information Conference held at the Scheman Continuing Education Building, Iowa State University, Ames, Iowa, October 22-26, 1979 (pp. 12-17).
Miller, Mason E. (author / CSRS, USDA) and CSRS, USDA
Format:
Conference paper
Publication Date:
1982
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01093
Notes:
AgComm Teaching; See ID C01090, In: Marks, J.J. and Cooper, B., eds. Proceedings of the EXCOP Communications workshop; 1982 September 16-17; St. Louis, MO. Columbia, MO : University of Missouri, 1982. p. 11-14
Author observes that agricultural college editors have an inferiority complex. "I am firmly convinced that the general level of the output of the editorial offices is far higher than that of many of the other departments with which you work."
This committee report examines relationships between extension communicators at the state level with local extension agents in providing news to mass media.
Mugler, David J. (author), Posler, Gerry L. (author), and Professor, Department of Agronomy, Kansas State University; Associate Dean, College of Agriculture, Kansas State University
Format:
Journal article
Publication Date:
1980-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 52 Document Number: C00651
USA: Washington, D.C. : U.S. Government Printing Office
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00806
Notes:
AgComm Teaching, see ID #C00802, In Popular Reporting of Agricultural Science: Strategies for Improvement, Proceedings of the National Agricultural Science Information Conference held at the Scheman Continuing Education Building, Iowa State University, Ames, Iowa, October 22-26, 1979 (pp. 41-43).
Traces developments in public programs related to agriculture (e.g., Soil Conservation Service, Tennessee Valley Authority, Rural Electrification Administration, Extension Service). "Certainly the agricultural college editors have a major responsibility for keeping the farmer and the public properly informed regarding facts and movements so they may judge wisely."
USA: Extension Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08957
Notes:
Page 16 in Lucinda Crile, Findings from studies of bulletins, news stories, and circular letters. Extension Service Circular 488. Revision of Extension Service Circular 461, which it supersedes. May 1953. 24 pages. Summary of research reported by the National Fertilizer Association, Inc., Washington, D.C. 1929. 38 pages.
Report based on data from a study among 3,757 students attending 18 institutions. Students who have chosen banking, dentistry, music and government service were found to be more conservative whereas the liberal attitudes were found among those planning on journalism, social work, law, and agriculture. The attitudes most favorable toward the college attended were found among students choosing such vocations as ministry, banking, teaching, and social service. The least favorable attitudes were indicated by the groups choosing aviation, agriculture, journalism, and music. It is possible that these unfavorable attitudes may be due in part to the inability of these 18 institutions to meet adequately the needs of students planning to enter aviation, agriculture, journalism, and music.
Looks into the evolution of the Circle to provide men and women in rural Midwestern towns an opportunity for college education via correspondence course of systematic home study from 1878 to 1900. Birth and development of CLSC with other social movements; social consequences of the CLSC's introduction; course offerings; chief obstacles
2 pages., Research summary via online from the North American Association for Environmental Education., Researchers interviewed 11 environmental or science journalism educators from four-year institutions and identified four common challenges: (1) keeping up with technology, (2) student interest, (3) environmental advocacy among students; and (4) lack of potential careers in the field. They suggested pre-requisites.
Northfell, Amanda (author), Edgar, Leslie D. (author), Graham, Donna L. (author), and Rucker, K. Jill (author)
Format:
Paper
Publication Date:
2015
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D05794
Notes:
Paper presented in the Agricultural Communications Section of the annual conference of the Southern Association of Agricultural Scientists, Atlanta, Georgia, January 31-February 1, 2015. 24 pages.
Oesterreicher, Shelby (author), Lundy, Lisa K. (author), Rumble, Joy (author), Telg, Ricky W. (author), and University of Florida
The Ohio State University
Format:
Journal article
Publication Date:
2018
Published:
United States: New Prairie Press
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10157
15 pages, via online journal article, Millennial consumers are stepping into important roles as decision makers and consumers. A knowledge and communication gap exists between cattle producers and consumers this knowledge seeking generation. This study focused on collegiate millennials' perceptions of locally produced beef. The research design was qualitative in nature using focus groups. Participants associated the beef industry and beef products with the environment, management practices, treatment of animals, human health concerns, retail, experience with the beef industry, experience with beef, and transparency. Results of this study showed participants had minimal knowledge of the industry and relatively negative perceptions of the industry and beef products. Participants were skeptical of communication materials promotion beef and expressed particular distrust toward video messages. Participants revealed a knowledge and communication gap between producers and consumers
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 116 Document Number: C11845
Journal Title Details:
pp. 40-42
Notes:
Presentation at The Fifth Annual Conferences of The American Association of Agricultural College Editors at Ithaca, NY, June 28-29, 1917, Proceedings of The Fourth, Fifth, and Sixth Annual Conferences of The American Association of Agricultural College Editors by Subject Term(s)
Agricultural Communicators in Education (ACE) in 1919
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09670
Notes:
Warwick Economic Research Paper No. 744, Department of Economics, University of Warwick, England. 13 pages., Findings suggest caution in assessing research quality on the basis of journal prestige ratings.
Via UNC Research website. 6 pages., UNC students and faculty help community newspapers in North Carolina and across the country transform their product for the digital age.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes4 Document Number: C12430
Notes:
Francis C. Byrnes Collection, Summary report of the Southern Regional Work Conferences for the Improvement of College Teaching in Agriculture. Sponsored by Danforth Foundation, Farm Foundation and Sears-Roebuck Foundation. 19 p.
3 pages., Via online journal., Increased global trade coupled with diversified employment opportunities demand college graduates possessing well-developed professional skills. Recent survey results identified the importance of professional skills among candidates seeking employment, with communication being recognized as the most important skill or quality when selecting candidates. The ability to work within a team structure, solve complex problems, and organize and prioritize work also ranked high among industry employment needs. Despite a rigorous focus on discipline-oriented knowledge and skills, development of professional skills in students of horticulture may be overlooked or not fully developed. Teaching methods can be modified to incorporate development of professional skills and discipline-oriented knowledge to enhance student employment preparedness and directly address industry needs.
Peppers, J. Faith (author / University of Georgia) and Eubanks, Emily E. (author / University of Florida)
Format:
Conference paper
Publication Date:
2009-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30389
Notes:
Paper presented in the Agricultural Communicatons Section, annual meeting of the Southern Association of Agricultural Scientists, Atlanta, Georgia, January 31 - February 3, 2009. Available in hardcopy at the ACDC and online at http://agnews.tamu.edu/saas/2009/eubanks.pdf
4 pages., Via journal article., Learning by doing plays a critical role in a learner’s conceptual understanding. By actively engaging with a concept, students gain experience and develop an enduring understanding of the concept. The concept of pollen viability is a critical component in the field of plant breeding and can be used to explain various aspects of pollen quality. An inquiry activity was designed to expose undergraduate students in a horticulture course to the concept of pollen viability and its application. The entire class was tasked with collaborating to identify an in vitro germination medium optimized to germinate plumeria (Plumeria rubra) pollen. To determine optimum sucrose and pH concentrations of the medium, student groups were assigned treatments of pollen from two plumeria cultivars that were germinated in Brewbaker and Kwack media of differing sucrose and pH concentrations. Students calculated the percentage of germinated pollen and assessed pollen tube integrity and used these variables as evidence of an optimized medium. Although undergraduates were engaged in authentic research practices during the inquiry activity, lack of time and resources impeded completion of the activity. However, students were exposed to methods and instrumentation directly related to evaluating pollen viability. Moreover, they were exposed to the basic practice of pollen quality assessment that they can use to carry out investigations on pollen fertility. In addition, insight was gained to improve the inquiry activity in the future. Now, well-informed modifications to the inquiry activity can be made to pilot this activity in a formal horticulture laboratory section.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00703
Notes:
PowerPoint presentation at 3rd Global Forum on Telecentres, Santiago, Chile, April 5-7, 2011. 14 pages., Explains how a telecenter became a credit-based resource for distance education.
Quispe, A. (author / Department of Agricultural Education and Studies, Iowa State University, Ames,IA 50011)
Format:
Report
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07943
Notes:
abstracted from Ph.D. thesis, 1993; search through volume, In: Jacquelyn Deeds and Demetria Ford, eds. Summary of Research in Extension (1992-1993). Mississippi State, MS: Department of Agricultural Education and Experimental Statistics, Mississippi State University, July 1994. p. 117
Describes a new staff organization plan that discards the concept of media editors and adopts a concept of (1) department editors, (2) field editors and (3) development leadership (that is, development in radio and television, press services, and teaching and research).
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 116 Document Number: C11853
Journal Title Details:
pp. 63-70
Notes:
Presentation at The Sixth Annual Conferences of The American Association of Agricultural College Editors at Knoxville, TN, June 20-22, 1918, Proceedings of The Fourth, Fifth, and Sixth Annual Conferences of The American Association of Agricultural College Editors by Subject Term(s)
Agricultural Communicators in Education (ACE) in 1919
Reisner, Ann (author), Walter, Gerry (author), and Office of Agricultural Communications and Education, University of Illinois, Urbana, IL; Office of Agricultural Communications and Education, University of Illinois, Urbana, IL
Format:
Journal article
Publication Date:
1990-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 80 Document Number: C04624
Remy, K.H. (author / Ohio Agricultural Research and Development Center, The Ohio State University) and Ohio Agricultural Research and Development Center, The Ohio State University
Format:
Conference paper
Publication Date:
1982
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 55 Document Number: C01237
Notes:
AgComm Teaching; See also ID C01090, IN: Marks, J.J. and Cooper, B., eds., Proceedings of the ESCOP Communications Workshop; 1982 September 16-17; St. Louis, MO. Columbia, MO : University of Missouri, 1982. p. 59-63
20 pages; Article 3, via online journal, Student-run publications, including newsrooms and similar agency-style work achieve the curricular goal of experiential learning (Roberts, 2006) for university agricultural communication students. Gaining a journalistic skillset in the classroom is richly supplemented with experiencing real-world and authentic agency immersion to reveal to students the genuine characteristics of a workplace. The purpose of this study was to use Q methodology to evaluate a real-world, out-of-class-but-supervised newsroom producing publications for the State FFA Convention. Fifteen undergraduate students who were immersed in this three-day program in which students publish original work to disseminate information to FFA participants and the public participated in the study at the end of the newsroom experience. With a concourse sampled along four dimensions of growth and development (Author, 2014), a Q set of 36 statements was sorted. In addition to the Q sorts, comments gathered from the students at the last session assisted in the interpretation of data. Post-sort interviews were conducted with exemplar sorters. Data were analyzed using principal components and varimax rotation and interpreted to show three ways the newsroom was experienced by the university students. The Supervisors honed managerial skills while working as colleagues with faculty supervisors. The Contented Staff valued the education gained from the experience and recognized the practical application of the communications-based skill-set. The Stressed Staff had insecurities and physical discomfort during the work and living in the city. Implications for program development, classroom instruction, and field experience assessment will be discussed.
Roberts, T. Grady (author), Hartmann, Marta (author), Harder, Amy (author), Lamm, Alexa J. (author), Stedman, Nicole (author), and Association for International Agricultural and Extension Education
Format:
Abstract
Publication Date:
2011-07
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D00415
Notes:
Abstract of article in proceedings of the annual meeting of the Association for International Agricultural and Extension Education in Windhoek, Namibia, July 3-7, 2011.
