Oesterreicher, Shelby (author), Lundy, Lisa K. (author), Rumble, Joy (author), Telg, Ricky W. (author), and University of Florida
The Ohio State University
Format:
Journal article
Publication Date:
2018
Published:
United States: New Prairie Press
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10157
15 pages, via online journal article, Millennial consumers are stepping into important roles as decision makers and consumers. A knowledge and communication gap exists between cattle producers and consumers this knowledge seeking generation. This study focused on collegiate millennials' perceptions of locally produced beef. The research design was qualitative in nature using focus groups. Participants associated the beef industry and beef products with the environment, management practices, treatment of animals, human health concerns, retail, experience with the beef industry, experience with beef, and transparency. Results of this study showed participants had minimal knowledge of the industry and relatively negative perceptions of the industry and beef products. Participants were skeptical of communication materials promotion beef and expressed particular distrust toward video messages. Participants revealed a knowledge and communication gap between producers and consumers
From an address, "Communications and the land-grant institution." He argues: "Communication is inseparable from education. In fact, it is the heart of education. It is impossible to have education without communication, and we cannot have communication without some degree of education. The two go hand in hand."
Goss, G.W. (author / The Pennsylvania State University) and The Pennsylvania State University
Format:
Conference paper
Publication Date:
1982
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01100
Notes:
AgComm Teaching; See ID C01090, In: Marks, J.J. and Cooper, B., eds. Proceedings of the EXCOP Communications workshop; 1982 September 16-17; St. Louis, MO. Columbia, MO : University of Missouri, 1982. p. 45-48
Hamrock, J. (author), Wheeler, M. (author), Yarbrough, F. (author), and Yarbrough, P. (author)
Format:
Conference paper
Publication Date:
1985
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 52 Document Number: C00575
Notes:
AgComm Teaching, Presented to the National Conference on International Agricultural Programs and Agricultural Communications, St. Louis, Missouri, Feb. 13, 1985. Reprint
Johnson, Donald M. (author), Ferguson, James A. (author), and Lester, Melissa L. (author)
Format:
Paper
Publication Date:
1998
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24682
Notes:
Pages 620-628 in Fedro S. Zazueta and Jiannong Xin (eds.), Computers in agriculture: proceedings of the 7th international conference on computers in agriculture, Orlando, Florida, October 26-30, 1998. St. Joseph, Michigan: American Society of Agricultural Engineers. 999 pages.
James F. Evans Collection, This article concentrates on 1890 land-grant colleges' and universities' contributions to rural development in 16 southern and border states. The author contends that lifting rural dwellers out of ignorance and poverty has been a major objective of 1890 institutions. During the early years the 1890s sent out change-agents to encourage rural dwellers to improve their standard of living through education and self-help programs. These agents went into rural communities and taught farm families to raise better crops and livestock; improve their homes, schools, and community life; and despite inadequate funding of teaching, research, and extension at these schools, the 1890 schools made significant contributions to rural development. Moreover, the writer contends that the 1890 schools are not outmoded, but essential to rural development and to the education of American citizens during the rest of the 1990s and into the 21st century. (original)
Brief summary of a talk by Wilbur D. Staats, extension editor, State College of Washington, at 1931 AAACE convention, Corvallis, Oregon. American Association of Agricultural College Editors.
Ward, W.B. (author / Cornell University) and Cornell University
Format:
Report
Publication Date:
1963
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05567
Notes:
William B. Ward Collection, A statement presented before the administrative board of the Cornell Unniversity Council, New York City, November 15, 1963. 16 p.
Waliczek, Tina M. (author), Parsley, Kathryn M. (author), Williamson, Paula S. (author), Oxley, Florence M. (author), and Texas State University
The University of Memphis
Austin Community College
Format:
Journal article
Publication Date:
2018-08
Published:
United States: American Society for Horticultural Science
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 11 Document Number: D10330
9 pages., Via online journal., Negative impacts from invasive species present a global problem. Consequently, invasive species biology has emerged as an important subdiscipline of conservation biology. One of the goals of invasive species biology is to educate the public about impacts and potential control of invasive species. The purpose of this study was to determine if a lecture, a lecture and laboratory learning model, or both influence college student learning gains and whether increase in knowledge results in changes in attitudes about invasive species. A pre- and posttest instrument that measured knowledge and attitudes of invasive species was administered to several different classes of students at a university and community college. One group of students received a lecture and laboratory curriculum between the pre- and posttest (the lecture and laboratory treatment group). A second group of students received a lecture between the pre- and posttest (the lecture-only treatment group) and a third group received no instruction between tests (the control group). The lecture was in the form of an electronic presentation, whereas the laboratory curriculum included a case study, a visual aid, and a scavenger hunt to educate students about examples of invasive plant and animal species. In all classes and groups, there were at least 2 weeks between administering the pre- and posttest. Results showed that the control group scores were not different between the pre- and posttest. However, both the lecture-only and the lecture and laboratory treatment groups had scores that changed after receiving the curricula. In addition, there was an effect of curricula on student learning for the three conditions. The differences between the group that received no curricula vs. the two that did indicated that the curricula were effective teaching interventions to help students become more educated about invasive species.
Breuning, Thomas H. (author), Carey, Harry A., Jr. (author), and Agricultural and Extension Education, Penn State University, University Park, PA
Format:
Conference paper
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07846
Notes:
James F. Evans Collection, Mimeographed, 1994. 5 p. Paper presented at the International Agricultural Communicators in Education Conference, Moscow, ID/Pullman, WA, July 16-20, 1994.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 189 Document Number: D01585
Notes:
Pages 404-405 in Donald E. Green, A history of the Oklahoma State University Division of Agriculture. Centennial Histories Series. Oklahoma State University, Stillwater. 472 pages., Brief description of the origins and development of the Department of Agricultural Communications in the Division of Agriculture, Oklahoma State University. Includes a list of staff members and their dates of service in the Department.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: C08778
Notes:
James F. Evans Collection, In: One hundred years of agricultural research at Cornell University: a celebration of the centennial of the Hatch Act, 1887-1987.
Braverman, Marc T. (author), Gunter, Katherine (author), Galloway, Robin (author), Moore, Karlie J. (author), Hoel, Brandi (author), and Rennekamp, Denise (author)
Format:
Journal article
Publication Date:
2014-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06063
9 pages., Describes two courses: "Community Education and Practices: the Extension System" and a summer course, "Community Education and Action: Observations of Extension Programs."
Africa: Sasakawa Centre for Continuing Education in Agriculture, University of Cape Coast, Ghana
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 134 Document Number: C20533
Notes:
Burton Swanson Collection, 65-67 pages from "Professional development of mid-career, front-line agricultural extension staff in Sub-Saharan Africa" Proceedings from a workshop
Author reports that Kansas State has offered a news writing course for agricultural students for more than a decade, and with good results.. Believes a course in news writing should not be a universal requirement in the agricultural college curriculum, but emphasizes skills in English.
USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: D06646
Notes:
Commentary in the "ACE Retiree Update" newsletter. 4 pages., Features life, career and contributions of C. R. Elder, former Extension Editor and Iowa State College Director of Information.
Dorroh, Margaret Wyss (author), Hanson, Charlene M. (author), Hodnicki, Donna (author), Ryan, Rebecca (author), and Georgia Southern College, Statesboro, GA.
Format:
Journal article
Publication Date:
1986
Published:
USA: [Burlington, Vt.] : Journal of Rural Health.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 84 Document Number: C05293
Second annual meeting of the Association of Agricultural College Magazines in Chicago, Illinois. Represented: Cornell Countryman (New York), Agricultural Student (Ohio), Illinois Agriculturist, Purdue Agriculturist (Indiana), Progressive Agriculturist (Oklahoma), Wisconsin Country Magazine, Penn State Farmer.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 116 Document Number: C11853
Journal Title Details:
pp. 63-70
Notes:
Presentation at The Sixth Annual Conferences of The American Association of Agricultural College Editors at Knoxville, TN, June 20-22, 1918, Proceedings of The Fourth, Fifth, and Sixth Annual Conferences of The American Association of Agricultural College Editors by Subject Term(s)
Agricultural Communicators in Education (ACE) in 1919
Bailey-Evans, Frankie Joyce (author), Lockaby, Jacqui (author), Rehrman, Meredith (author), Terry, Robert, Jr. (author), Vaughn, Paul R. (author), and Vernon, J. Scott (author)
Format:
Report
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07825
Notes:
James F. Evans Collection; see also C07824, Lubbock, TX: Agricultural Education and Communications, Texas Tech University, 1994. 36 p.
Browning, N. (author / Mississippi State University), Courson, J. (author / Mississippi State University), and Gardner, D. (author / Mississippi State University)
Format:
Conference paper
Publication Date:
1998-07-15
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 106 Document Number: C09912
Notes:
International Agricultural Communicators in Education Conference. Pacific Grove, California. July 15, 1998. 6 p.
15 pages., ISSN-1042-0541, Via ERIC., Employers have identified oral and written communications skills to be the most important skills graduates should possess when entering the workforce. In order for faculty to better understand their students' oral and written communications skills, they should understand what apprehension the students have toward oral and written communications. Specifically, no studies have been found that explore communication apprehension (CA) or writing apprehension (WA) in agricultural communications students. The purpose of this study was to qualitatively explore agricultural communications students' perceptions of CA and WA. Participants believe agricultural communications instructors set up an environment that is conducive to changing behavior. However, students realized and identified areas of improvement that could help them lower their CA and WA. Recommendations for practice are provided in order to help alleviate CA and WA in agricultural communications students.
Leal, Arthur (author), Telg, Ricky W. (author), Rumble, Joy N. (author), Stedman, Nicole LaMee Perez (author), Treise, Debbie M. (author), and Universit of Tennessee, Knoxville
University of Florida
Association for Communication Excellence
Format:
Journal article
Publication Date:
2019
Published:
United States: New Prairie Press
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10428
22 pages., Via online journal., This national study sought to expand on current research to identify the importance of and graduates’ ability to perform selected social skills to aid in curricula evaluation and small program development. Using three evaluation groups – agricultural communication graduates, communication industry professionals, and agricultural communication faculty members – 193 individuals responded to the online survey. The most important social skills were those associated with having work values and transitioning into an organization to be a productive member in the workplace. Graduates placed a higher importance on social skills than the other two evaluation groups. All three evaluation groups showed some agreement on graduates’ highest ability to perform several social skills: The ability to be trustworthy, trained, reliable, professional, dedicated, and behave ethically were assigned the highest mean ability. A significant difference was found with the ability graduates afforded themselves in having common sense, being professional, and encompassing maturity versus the other two evaluation groups. Recommendations included incorporating and identifying social skills into instruction for students. Group work, presentations, internships, and student organizations were proposed as opportunities for social skill attainment. Agricultural leadership principles, oral communication, and professional development courses were recommended for new and developing agricultural communication programs that could serve to incorporate the most important social skills. Faculty members could benefit from research that can identify more effective measures to evaluate social skill attainment. Recommendations for future research included a similar assessment with technical skills and for other elements of the Agricultural Communication Program System Model to be assessed.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36814
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 10, On page 3 of APA "Farm Conditions" bulletin., Cites a Kansas State Agricultural College professor who advocates using farm papers as supplementary texts in courses taught by high schools and agricultural colleges.
Swanson, Harold B. (author / University of Minnesota, Dept of Information and Agricultural Journalism) and University of Minnesota, Dept of Information and Agricultural Journalism
Format:
Journal article
Publication Date:
1980
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00719
Boone, Kristina M. (author), Paulson, Curtis E. (author), Barrick, R. Kirby (author), and Department of Agricultural Education, The Ohio State University, Columbus, OH
Format:
Journal article
Publication Date:
1993
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96 Document Number: C07599
"Hadley Reed (sic), assistant agricultural editor of Iowa State College, has been named extension editor, College of Agriculture, University of Illinois. He succeeds F. J. 'Dutch' Keilholz, who resigned in December, 1943, to become associate editor of 'The Country Gentleman.' Prof. G.L. Jordan, acting editor, has returned to teaching duties in agricultural economics. Farm bulletins, until June 1, will be edited by J. W. Walker and Miss Jessie Heathman."
Response to "'Selling' vs. news" by Bristow Adams, Cornell University. Harris notes that the Cornell president and dean probably spend time seeking support from the legislature or other sources for their institution and its work. Asks if their efforts are (as Adams argued) "subversive to the purpose of the college?" Also observes that a pastor is paid for ministering to the souls of his flock, but he pauses frequently to pass the collection plate. "I maintain that if education is worth having, then it is justifiable to educate people to support educational institutions."
Recommendations from the Professional Development Committee of AAACE. They include sabbatical leaves, exchange appointments, short-term media experience (unpaid leave from college position). "Members of the association were emphatic in their statement that editors should be given the same privileges of sabbatical leave as other college workers and that they should develop their jobs and positions so that they would have a rank equivalent to that of any professorship on the campus."
USA: Washington, D.C. : U.S. Government Printing Office.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00805
Notes:
AgComm Teaching, see ID #C00802, In Popular Reporting of Agricultural Science, Strategies for Improvement, Proceedings of the National Agricultural Science Information Conference held at the Scheman Continuing Education Building, Iowa State University, Ames, Iowa, October 22-26, 1979 (pp 18-21).
USA: Washington, D.C. : U.S. Government Printing Office
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00806
Notes:
AgComm Teaching, see ID #C00802, In Popular Reporting of Agricultural Science: Strategies for Improvement, Proceedings of the National Agricultural Science Information Conference held at the Scheman Continuing Education Building, Iowa State University, Ames, Iowa, October 22-26, 1979 (pp. 41-43).
USA: Washington, D.C. : U.S. Government Printing Office
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00807
Notes:
AgComm Teaching, see ID #C00802, In Popular Reporting of Agricultural Science: Strategies for Improvement, Proceedings of the National Agricultural Science Information Conference held at the Scheman Continuing Education Building, Iowa State University, Ames, Iowa, October 22-26, 1979 (pp. 44-47).
USA: Washington, D.C. : U.S. Government Printing office.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00804
Notes:
AgComm Teaching, see ID#C00802, In Popular reporting of Agricultural Science: Strategies for Improvement, Proceedings of the National Agricultural Science Information Conference held at the Scheman Continuing Education Building, Iowa State University, Ames, Iowa, October 22-26, 1979 (pp. 12-17).
USA: Washington, D.C. : U.S. Government Printing Office
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00808
Notes:
AgComm Teaching, see ID #C00802, In Popular Reporting of Agricultural Science: Strategies for Improvement, Proceedings of the National Agricultural Science Information Conference held at the Scheman Continuing Education Building, Iowa State University, Ames, Iowa, October 22-26, 1979 (pp. 48-50).
3 pages., Via online journal., Increased global trade coupled with diversified employment opportunities demand college graduates possessing well-developed professional skills. Recent survey results identified the importance of professional skills among candidates seeking employment, with communication being recognized as the most important skill or quality when selecting candidates. The ability to work within a team structure, solve complex problems, and organize and prioritize work also ranked high among industry employment needs. Despite a rigorous focus on discipline-oriented knowledge and skills, development of professional skills in students of horticulture may be overlooked or not fully developed. Teaching methods can be modified to incorporate development of professional skills and discipline-oriented knowledge to enhance student employment preparedness and directly address industry needs.
