Survey report at annual AAACE meeting. "About 40 per cent of the county extension agents now furnish extension information to their local newspapers regularly, only a very few altogether neglecting to do so, but there is a distinct need for editorial training for agents." Among the training means proposed: journalism courses for prospective agents while in college, state news-writing training meetings held by the college editor for county agents, correspondence courses in news writing, and bulletins on news writing. American Association of Agricultural College Editors.
Author said the field for home economics extension has become so broad that it is beginning to take rank with agriculture in its diversity of interests. It would be most helpful, she said, if the editors in the various states could associate with them assistant editors, women well trained in both home economics and journalism, who could adequately give popular expression to home demonstration work.
Author emphasizes intellectual curiosity as a striking characteristic of the effective agricultural college editor. Among other cited credentials: agricultural college education, newspaper training and practical farm experience.
The report notes that many college operated radio stations have experienced restricted operations during the past year. "Those institutions fortunate enough to have a satisfactory place in the air are furnishing a valuable service and should safeguard their present allotments by sound program development. Commercial stations offer a broad and increasing opportunity for the college information services to reach thousands of their people through a medium so important in the present day scheme of things as to demand careful consideration."
Reports three experiences in which Georgia State College of Agriculture contracted with commercial firms to provide information for paid advertisements and accompanying news releases to newspapers.
"A newspaper mat service now in its third year of use by the Missouri Agricultural Extension Service is believed by the author to be one of the best informational mediums used by the state."
Features a cooperative program through which the Arkansas Extension Service distributes farming information in the form of stuffers that accompany mailings from banks.
Reports on a national survey of the organization and operations of editorial offices in land-grant institutions. Results revealed "an utter lack of uniformity in organization and duties in the 31 institutions reporting." Summary provides three case examples of centralized and decentralized operations. Staff numbers range from 1 to 6. Also reveals institutions in which the editorial offices provide journalism teaching.
Brief summary of a talk by W. P. Kirkwood, University of Minnesota, at 1931 AAACE convention, Corvallis, Oregon.. American Association of Agricultural College Editors.
Brief summary of a talk by Wilbur D. Staats, extension editor, State College of Washington, at 1931 AAACE convention, Corvallis, Oregon. American Association of Agricultural College Editors.
Brief summary of a talk by C.E. Randall, editor, U.S. Forest Service, at 1931 AAACE convention, Corvallis, Oregon. American Association of Agricultural College Editors.
Brief summary of a talk by Reuben Brigham, Extension Service, U.S. Department of Agriculture, at the 1931 AAACE meeting in Corvallis, Oregon. American Association of Agricultural College Editors.
