Oesterreicher, Shelby (author), Lundy, Lisa K. (author), Rumble, Joy (author), Telg, Ricky W. (author), and University of Florida
The Ohio State University
Format:
Journal article
Publication Date:
2018
Published:
United States: New Prairie Press
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10157
15 pages, via online journal article, Millennial consumers are stepping into important roles as decision makers and consumers. A knowledge and communication gap exists between cattle producers and consumers this knowledge seeking generation. This study focused on collegiate millennials' perceptions of locally produced beef. The research design was qualitative in nature using focus groups. Participants associated the beef industry and beef products with the environment, management practices, treatment of animals, human health concerns, retail, experience with the beef industry, experience with beef, and transparency. Results of this study showed participants had minimal knowledge of the industry and relatively negative perceptions of the industry and beef products. Participants were skeptical of communication materials promotion beef and expressed particular distrust toward video messages. Participants revealed a knowledge and communication gap between producers and consumers
From an address, "Communications and the land-grant institution." He argues: "Communication is inseparable from education. In fact, it is the heart of education. It is impossible to have education without communication, and we cannot have communication without some degree of education. The two go hand in hand."
Goss, G.W. (author / The Pennsylvania State University) and The Pennsylvania State University
Format:
Conference paper
Publication Date:
1982
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01100
Notes:
AgComm Teaching; See ID C01090, In: Marks, J.J. and Cooper, B., eds. Proceedings of the EXCOP Communications workshop; 1982 September 16-17; St. Louis, MO. Columbia, MO : University of Missouri, 1982. p. 45-48
Hamrock, J. (author), Wheeler, M. (author), Yarbrough, F. (author), and Yarbrough, P. (author)
Format:
Conference paper
Publication Date:
1985
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 52 Document Number: C00575
Notes:
AgComm Teaching, Presented to the National Conference on International Agricultural Programs and Agricultural Communications, St. Louis, Missouri, Feb. 13, 1985. Reprint
