"The organic act which lies back of the work college editors are doing provides for the gathering and dissemination of information. It was never intended that public funds should be used for "institutional promotion," "propaganda," "press-agenting," "space-grafting," "publicity," "self laudation," "selling" or call it what you will. If "institutional promotion" - to give it the benefit of the least obnoxious designation - comes as a "by-product" of news and helpful information, there's no harm done. But an item aimed to benefit the institution rather than the person who reads that item is not only subversive to the purposes of the college, but is also subversive to the interests of the so-called "by-product." The college has no mandate to work the newspapers; yet it has a sufficient warranty to work for its readers."
Brief summary of a talk by W. P. Kirkwood, University of Minnesota, at 1931 AAACE convention, Corvallis, Oregon.. American Association of Agricultural College Editors.
Summarizes a presentation by Lowell Treaster, director of public relations at Michigan State College, at the recent AAACE conference, Cornell University, Ithaca, New York.