USA: Washington, D.C. : U.S. Government Printing Office.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00805
Notes:
AgComm Teaching, see ID #C00802, In Popular Reporting of Agricultural Science, Strategies for Improvement, Proceedings of the National Agricultural Science Information Conference held at the Scheman Continuing Education Building, Iowa State University, Ames, Iowa, October 22-26, 1979 (pp 18-21).
Malstede, J.P. (author), Marks, J.J. (author), and Agriculture and Home Economics Experiment Station, Iowa State University; Agriculture and Home Economics Experiment Station, Iowa State University
Format:
Conference paper
Publication Date:
1982
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01092
Notes:
AgComm Teaching; See ID C01090, In: Marks, J.J. and Cooper, B., eds. Proceedings of the EXCOP Communications workshop; 1982 September 16-17; St. Louis, MO. Columbia, MO : University of Missouri, 1982. p. 7-10
"The agricultural college editors stand at a very strategic point in the field of agricultural leadership. Through them the productive research of our laboratories may become articulate. As interpreters, they are liaison officers between the scientist and the farmer. The future of agriculture depends largely upon the quality of this interpretative process."
Reports results of a national survey among experiment station editors about their present information organization and their suggestions about how they would like their present setup changed for more efficient operation. Seventy-eight percent cast their vote for a coordinated setup (involving agricultural research, extension and possibly resident instruction). Fifty-four percent of respondents operated currently in a coordinated setup and like it; 24 percent operated in a decentralized arrangement but wanted to change.
Author emphasizes intellectual curiosity as a striking characteristic of the effective agricultural college editor. Among other cited credentials: agricultural college education, newspaper training and practical farm experience.
