This committee report examines relationships between extension communicators at the state level with local extension agents in providing news to mass media.
USA: Extension Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08960
Notes:
Page 21 in Lucinda Crile, Findings from studies of bulletins, news stories, and circular letters. Extension Service Circular 488. Revision of Extension Service Circular 461, which it supersedes. May 1953. 24 pages. Summary of Bulletin 12 (and master's thesis), Department of Agricultural Journalism, University of Wisconsin, Madison. 1942. 16 pages.
AgComm teaching; Paper presented at the Agricultural History Symposium on Science and Technology in Agriculture; 1979; Kansas State University, Manhattan. Delmar Hatesohl Collection., Tracks the information sources used by early agricultural journalists, leading to a contemporary diffusion approach in which farm readers were no longer viewed as "collaborators in agricultural study." They "were to be consumers of information vended by experts." (p. 37)
Raises eight questions for ACE members: " 1) Are we glorified clerks or are we scientists? 2) What are desirable forms of publication and information materials? Scientists are demanding longer bulletins. The public is calling for shorter. 3) What should be the professional training of men and women to become agricultural and home editors? One school suggests that all that is needed in our fields is a certain facility -- we are engaged in a science -- home scientists measure success by acceptance in AP and UP. 4) Is there opportunity for research in the field of farm and home editing? 5) What is to be the future of agriculture and what leadership will the college of agriculture, the experiment stations, and the USDA be called upon to give? Together with our institutions, we must begin long-time planning. 6) What place has and will the radio have in carrying to the people the results of research? 7) How shall we measure results in our field? 8) What are we going to do about it?"
Brief summary of a talk by Wilbur D. Staats, extension editor, State College of Washington, at 1931 AAACE convention, Corvallis, Oregon. American Association of Agricultural College Editors.
