Elefson, Jean O'Brien (author / Assistant Professor, University of Wisconsin, River Falls, WI) and Assistant Professor, University of Wisconsin, River Falls, WI
Format:
Journal article
Publication Date:
1992
Published:
USA: National Association of College and Teachers of Agriculture, Urbana, IL
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C06321
James F. Evans Collection, Integrating the higher levels of cognitive learning with the process of agricultural writing is vital. This study investigated the behavior of a professional agricultural writer and how that information was transferred to students through four cognitive levels of learning. The agricultural writing framework is based on the cognitive behaviors of planning, translating, and reviewing as well as the social behaviors of dealing with individuals and organization. Those behaviors were incorporated into the learning levels of cognition: remembering, processing, creating, and evaluating. The investigator recommends a number of specific steps in designing learning objectives, activities, and evaluation for teaching novice agricultural writers. (original)
2 pages., Research summary online via the North American Association for Environmental Education., Author used a three-component data collection frame. Findings suggested that "very little training exists at the college level; almost 80% of schools with communication or journalism programs did not offer any courses described as directly or indirectly about the environment. Nevertheless, almost 80% of surveyed students thought coursework in environmental reporting was somewhat important, important, or very important. Furthermore, of the news article published in campus papers, under 2% covered environmental topics, which the researcher rated as "typically simplistic and local(typically campus) in geographic scale.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06117
Notes:
Online from Academic Special Interest Group of the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences. 2 pages., Suggestions from the experiences of an agricultural communication faculty member.
