Raises eight questions for ACE members: " 1) Are we glorified clerks or are we scientists? 2) What are desirable forms of publication and information materials? Scientists are demanding longer bulletins. The public is calling for shorter. 3) What should be the professional training of men and women to become agricultural and home editors? One school suggests that all that is needed in our fields is a certain facility -- we are engaged in a science -- home scientists measure success by acceptance in AP and UP. 4) Is there opportunity for research in the field of farm and home editing? 5) What is to be the future of agriculture and what leadership will the college of agriculture, the experiment stations, and the USDA be called upon to give? Together with our institutions, we must begin long-time planning. 6) What place has and will the radio have in carrying to the people the results of research? 7) How shall we measure results in our field? 8) What are we going to do about it?"
Yarbrough, Paul (author / Cornell Rural Communication Research Program, Department of Communication Arts, Cornell University) and Cornell Rural Communication Research Program, Department of Communication Arts, Cornell University
Format:
Conference paper
Publication Date:
1983
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 65 Document Number: C02412
Notes:
Three copies, In: The use of computers in agricultural information (NCCI Workshop; 1983 May 2-5; Palmer House, Chicago) Madison, WI : North Central Computer Institute, 1983. p. 119-130
